7 Ways to Improve your Website Engagement
One of the key metrics to track on your website is the Average Session Duration. This metric keeps an eye on how long your website visitors stay engaged and delivers a median session time. Why is this important? Because it allows website owners and marketers to evaluate whether visitors are finding the content on a website worth sticking around for.
Remember: the more time a visitor spends on your website, the more they learn and the better your chances of conversion become, no matter what you sell.
In addition to this, a good Average Session Duration confirms that your site is relevant and informative to the audiences that Google and other Search Engines are referring your way. In other words; the more engaged your website visitors are, the better your rankings will be.
Try these 7 Tips to make your website more appealing:
1. Add interactive content
Content is more than just copy. It encompasses visuals, infographics, videos, puzzles, calculators, forms, gifs, etc. Include relevant, interactive content like videos, forms, puzzles, or calculators to your pages and encourage visitors to complete an action or make it easier for them to understand your product offering.
2. Break up copy with visuals
Any copy intensive page is a sure-fire way to bore visitors into leaving and browsing away to another page, or even exiting your website altogether. Instead, break up the copy with striking visuals that help to convey the ‘story’ you are telling on that page.
3. Keep the ‘Path to Purchase’ in mind
Visitors don’t just become customers after one click, they first need to learn more about your products and services. In understanding what your visitors do while they are on your site (‘path to purchase’), you can better align your pages and content to help guide their journey. Use call to actions, pop-ups, and offers, to direct visitors from one page to the other.
4. Improve user experience
A website that is complicated, or unresponsive, can dramatically reduce your average user session. Declutter your design into a clean, modern appearance with simple, straightforward call to action buttons. Eliminate any on-page errors and ensure your website is responsive; meaning that your website views, and functions, perfectly on every device’s screen irrespective of size.
5. Improve copy
While too much copy can be overwhelming, too little copy can be very underwhelming. Get the balance right by ensuring that each page has just enough interesting copy. Rewrite headers and paragraphs where needed. Use fonts in a consistent manner.
6. Include Live Chat
LiveChat improves your website's user-experience and support in one effortless swoop. Visitors can get answers to their questions in real-time which could often nudge them a little bit closer to a conversion.
7. Enhance loading speed
Slow loading pages are one of the top reasons visitors exit a website. Generally speaking, a site that takes longer than two seconds to load is ‘slow’. Test your site’s loading speeds, and amend by compressing images and videos, or upgrading your website hosting package.
Good luck!
Chantél Venter is a creative writer, strategic thinker, and a serious gesticulator. She’s passionate about storytelling, small businesses and bringing color to the world – be it through her words or wardrobe.
She holds a four-year degree in Business and Mass Media Communication and Journalism. She’s been a copywriter and editor for the technology, insurance and architecture industries since 2007 and believes anybody can run a small business successfully. She therefore enjoys finding and sharing the best and most practical tips for this purpose.