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Category: Domain Tips

09Dec

3 Consumer Trends To Drive Revenue – Read The Room

Consumer trends are based on behaviour, which is a dynamic response that is easily influenced by what’s going on in the world, country, or local communities. The impact of Covid-19 on consumers, for example, has had a long-standing affect on consumer shopping habits. Although many have returned to in-person shopping, eCommerce websites, on secure hosting platforms, are not settling down whatsoever. That’s because consumers’ time is precious and they’ve come to appreciate the convenience that online shopping offers them. In addition, consumers are heavily impacted by current downturns and upturns in the economy, which in turn, is adapting the way they buy. Businesses need to ‘read the room’ and consider what consu […]

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06Dec

Identity Theft Via Phishing Attacks

As business slows down, fewer staff members are tracking and monitoring ransomware attacks too. Cybercriminals anticipate this lull in vigilance and Website Security and make the most of it, in this case, phishing attacks. It’s the ‘silly’ season, and if you thought cybercriminals would be taking the holiday off – think again. Sadly, this time of the year, criminals of all kinds are upping their activities and tactics to exploit their victims at a time when many are just looking to unwind and relax. Phishing Attacks on The RiseExample Phishing Attack Phishing Attacks on The Rise Cybercrime tactics are no longer just the obvious mass “spam” approach. According to a report from the South African Risk Information Centre […]

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16Nov

The Difference between a Domain, Organisation and Extended Validated SSL Certificate

Once upon a time anyone (business owner, or individual) could own a website, and visitors did not question the legitimacy of it. These days, cyber criminals are mimicking well-known websites, or using websites as the base from which to launch phishing attacks. And because trust is currency, the need to follow website cyber security protocols to ascertain a site’s trustworthiness is unnegotiable. One way in which to do the above is to install a SSL (Secure Socket Layer) Certificate on a website. What is a SSL Certificate? A SSL is authentication given to a website domain by a Certificate Authority (CA) after verifying some of the domain owner’s information. In general, the purpose of such a certificate is to: Ensure a sec […]

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03Nov

7 Tips To Help Your Shop Get Ready For Black Friday

Compared to the United States, Black Friday in South Africa is relatively inconsequential as it is not a State Public Holiday. However, that being said, statistics show that Black Friday sales in 2021 rose by between 15% – 30% from the year before. All shops, whether they are brick and mortar, or eCommerce, or both, can do with a dramatic sales boost leading up to Christmas. Black Friday on the 25th of November, offers your business an opportunity to draw in new customers, sell out old stock, introduce new products, and test your business’ readiness for Christmas shopping. Plus, with Cyber Monday being on the 28th of November – your shop could potentially make a ‘long weekend’ of it. Here are some tips to get your re […]

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How To Protect Your Business From Cyber Security
26Oct

How To Protect Your Business From Cyber Security

This article will make you aware of Cyber Security so that you can protect your business. Every hour criminal activity on the internet claims 97 victims in South Africa. Of these, the majority were fooled into clicking malicious links, or divulging sensitive information. The truth is, poor cyber ‘hygiene’ is helping cyber criminals launch their tactics successfully. In light of Cyber Security, we look at some of the latest trends so that you can improve your cyber ‘hygiene’ to better protect yourself, and your business from this very real threat. What is Cyber ‘Hygiene’?Social EngineeringCyber CampaingsMan-in-the-MiddleCyber Security for your Mobile Phone What is Cyber ‘Hygiene’? Cyber ‘hygiene’ refers to everyth […]

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13Oct

8 Things You Can Do To Improve The Security Of Your Website

In this article, we discuss 8 ways to improve the security of your website; as more South African business owners realise the value of having a website, the need to secure this asset is becoming more prominent every day. Every hour, 97 people fall victim to a cyber attack in this country, and businesses in particular are favourite targets. Cyber security measures should be prioritised in every business, and a great place to start is your website. Try These Measures To Ensure Your Website’s Safety: 1. Add an SSL Certificate2. Prioritise Updates3. Back Up Regularly4. Install Anti-Malware Software5. Restrict Admin Privileges6. Create Strong Passwords7. Secure Web Hosting8. Training Try These Measures To Ensure Your Website’ […]

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12Sep

Ticking The Technical SEO Box

The Search Engine Optimisation (SEO) of your website is important, in this article we discuss the technical SEO aspect of a site. The good news: Most of your SEO can be done by yourself so it is cost-effective. The bad news: It’s not a once-off thing. But the best news is, that if you keep at it, your organic ranking will improve and customers who are looking for something that you sell will find you more easily. If you have the budget for an SEO specialist – go for it – because SEO can get very technical. The following tips are ideal for beginners, our Site Builder customers, or website owners that want to ensure they are covering the basics. The Three Types of SEOOn Page SEOOff-page SEOTechnical SEOWhat is Technical […]

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08Sep

Small Business Tips — Office Spring Cleaning

The annual Office Spring Clean is a must on all levels of the business; it’s a time to realign your business for the months ahead and get your priorities “straight”. Did you know? This the time to start thinking about what your business will offer on Black Friday and to start planning your Christmas strategy. Every business is different, and the term “Spring Cleaning” may have different interpretations for your specific industry, however, there are a couple of general points that can help you to get started:   1. Relook Business Goals
What did you plan for your business to achieve in 2022? How is it going? Relook goals and adjust or make new ones if needed. It is important to keep your finge […]

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05Aug

Small Business Tips — From Dreaming to Doing – 5 Groundwork Actions

When taking a hobby to a side hustle, and then growing it into a full-on small business, is easier said than done. It requires a whole lot of dedication and hard work because the truth is: success isn’t a goal, it is an outcome. Many would-be entrepreneurs never succeed because they get stuck in the mental-fantasy part of entrepreneurship, rather than the hard, hands-on practical side. As we all know, dreaming about ‘doing’ and talking about ‘doing’, rarely achieves anything, and certainly not a helathy, vibrant small business. Take Action with these Motivators: Action 1: Plan
Start your plan with the answers to these questions: What ‘problem’ will your product/service ‘solve&rs […]

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Tips to Get Started With Off-Site SEO For Your Small Business Website
22Jul

Tips to Get Started With Off-Site SEO For Your Small Business Website

Do off-site SEO to get your website to organically rank well on Google, because if you don’t it doesn’t just happen. You have to implement certain, multifaceted Search Engine Optimisation (SEO) tactics on an ongoing basis. Organic SEO in a nutshell: There’s On-Page SEO, which refers to the items you can add to your website yourself (like the right keywords, title tags, unique content, etc.) to assist Google and other Search Engines to classify and rank your page properly. There’s also Technical SEO to be aware of, as Search Engines will lower the ranking of any website experiencing technical issues (like poor loading speed, security, mobile-responsiveness, etc.). And then there’s the Off-Page SEO. What is Off-Page SE […]

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