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Category: General

Header Text - What to do when business is quiet
05Dec

Off Peak Season: 3 Actions Small Business Owners Can Take When Its Quiet

The December and January off peak season is an extremely busy time for many businesses, especially those in retail because it is also the holiday season. However, for many companies in the business-to-business (B2B) sector, its their off peak season. During this time, business can get very quiet. Small business owners can make effective use of this period by strategising and preparing for the year ahead. From dreaming up new and innovative ideas to scrutinising every aspect of the website including its web hosting – you can make the most of the festive holiday slowdown. In this article, we zone in on three proactive actions small business owners can take right now to hit the ground running in 2025. Table of ContentsAction […]

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Header Text - Do you have what it takes to be a business owner? Blog - Start Your Own Business
06Sep

Become A Boss: What It Takes to Start Your Own Business

Are you sitting on a great business idea but unsure whether to pursue it or not? These days, it is easier than ever to start your own business with the help of website builders, Content Management Solutions (CMSs) like WordPress and Artificial Intelligence (AI). But that’s not all you need of course. You need a great idea, dedication, a long list of transferable skills, and finally: money! If you are an aspiring entrepreneur – this article is for you. Read on as we help you identify whether you have the natural skills, share the highs and lows of taking the risk, and give some pointers on how to start and scale your business. Related: Take the Leap: Tips for Starting an Online Business in 2024 Table of Contents5 Good Reaso […]

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Header Text - Social Media - Starting Out Points for Small Businesses in South Africa
28Jun

Social Media: Tips for Startups & Small Businesses in South Africa

Introduction Since 2010, International Social Media Day is celebrated on the 30th of June every year. It is a day to commemorate the value social platforms bring to digital communication and their ability to bring people together. Social media is also a great tool for startups and small businesses. It can be used to connect with target audiences, increase brand awareness, drive website traffic, generate leads, boost sales, etc. In this blog post we emphasize the importance of social media marketing for startups and pay homage to it by looking at some local statistics and offering beginner tips to help small businesses and entrepreneurs, create an effective social media marketing plan from scratch. Table of Contents Introduct […]

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Image of a Green Tech - Why Sustainability in Your SME Matters
05Apr

Green Tech: Why Sustainability In Your SME Matters

Running a Small-to-Medium-Enterprise (SME) in South Africa is demanding and keeping Green Tech in mind doesn’t need to add to the burden. Not only are you competing with big organisations for a “slice of the pie”, but you also need to go the extra mile to build trust in your small brand. Added to this, SMEs need to innovate and adopt trends. One such a trend is sustainability, particularly investing in green technology. This is important because SMEs contribute to approximately 34% of the country’s GDP and employ 50-60% of the labour force. This means that SMEs are also responsible for subsequent carbon emissions. But there is another, perhaps more important reason to going green: Consumers now expect it from you! Read o […]

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Header Text - Want to Start Your Own Business? Here's HOw.
14Feb

Take the Leap! Tips for Starting an Online Business in 2024

There was a time when starting an online business was complicated and expensive. Nowadays, with the help of website builders, imaging software, and artificial intelligence (AI) tools, anyone with a great idea and business savviness can take their business online. If you are thinking of taking the online-leap this Leap Year, read on. In this article, we look at why starting your online business is a good idea, explore the practical steps to take, and share our Top Tips for your small business success. Table of Contents 5 Benefits of Starting an Online Venture in 2024 It’s affordable. It’s easy. It’s convenient. The potential is there. It “works” while you do other things. How to Start an Online Business in 2024: 7 S […]

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7 Ways to Improve your Website Engagement
25Jan

7 Ways to Improve your Website Engagement

Improving your website engagement, is one of the key metrics to track on your website and it is called the Average Session Duration. This metric keeps an eye on how long your website visitors stay engaged and delivers a median session time. Why is this important? Because it allows website owners and marketers to evaluate whether visitors are finding the content on a website worth sticking around for. Remember: the more time a visitor spends on your website, the more they learn and the better your chances of conversion become, no matter what you sell, therefore website engagement is something you can improve on. In addition to this, a good Average Session Duration confirms that your site is relevant and informative to the aud […]

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SEO Best Practices For Your WordPress Website
30Nov

SEO Best Practices For Your WordPress Website

SEO best practices will assist you to optimise your WordPress website. WordPress itself is free, open-source and SEO-friendly, hence why it is the world’s most popular Content Management System (CMS). However, just because the system is SEO-friendly it doesn’t mean that it will set up your website on this front. There are a still several things you need to do to improve the Search Engine ranking of your WordPress website. Implement the following SEO Best Practices and streamline your content optimisation:Make use of a dynamic sitemapUse a SEO pluginOptimise images automaticallyPrioritise securityChoose the best in WordPress HostingCheck your visibilityCreate SEO-friendly permalinksOptimise keywordsCreate incredible conte […]

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23Nov

10 Ideas for your Festive Marketing Shop

The festive-holiday season is here. However, dramatic increases in sales – welcome as they are – don’t just ‘happen’. Yes, people are shopping more during the holidays because they might have saved up for the occasion or received a bonus. But you will need to work for your share. Since Covid-19, customers have started thinking differently too. Added to this they are currently being influenced and burdened by price increases on everything from electricity to fuel. Great deals alone won’t be enough. Customers are looking to support brands that solve their problems, are trustworthy, and care. What will you do to draw them in? A Christmas marketing strategy that’s relevant, relatable and […]

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How To Increase Traffic To Your Website And Boost Leads
04Oct

How To Increase Traffic To Your Website And Boost Leads

Having a plan to increase traffic to your website is the next step after you have published it and your website is now live on the Internet. Fact: Having a website for your business is a must. Myth: You don’t need to worry about managing or editing a website after you’ve launched it. The truth is a professional business website has to be a dynamic hub. Visitors need to be regularly reminded and attracted to this online head quarters of yours in order for your business to acquire a steady flow of traffic and leads. The best way to see how your website is doing is to measure its metrics every month, and to improve and amend where needed. Learn to increase traffic for your website and build your online business:Tip 1: Creat […]

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