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Category: How To Guides

How to Create a Landing Page That Converts
24Apr

How To Create A Landing Page That Converts

Create a landing page that can help welcome potential customers to your website with the goal to actively convert them. While social media, Pay Per Click Ads, and a killer SEO (Search Engine Optimisation) strategy could send good volumes of traffic to your site, a landing page can inspire visitors to act. Scenario: You see an ad online that interests you. You click the Call To Action (CTA) button and you’re taken to the company’s home page. Now what? Sure, you are free to browse around but seeing as it is probably your first encounter with the site, you might feel overwhelmed by all the information displayed. It’s like being in a store and looking for something specific. It just helps if someone guides you to where you need […]

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Header Text - How to identify your target market
03Mar

SME Target Market: 5 Steps To Identifying Your Ideal Audience

Knowing your SME target market is essential to attaining your company’s full reach-potential. Casting your net too wide or too narrow could be the reason why your marketing efforts are obtaining inconsistent results, a high percentage of website visitors leave without acting, or you are battling to attract returning customers. Even if you have the best and most unique products or services in the world, if you are not tailoring your marketing and website content to the right people, you’ll never see the results you are after. To add insult to injury, target audiences can change over time as well. Continue reading if you are looking for practical tips to help identify your business’s target market. KEY TAKEAWAYS A target marke […]

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Header Text - Why web maintenance matters
20Feb

The Importance Of Website Maintenance

Website maintenance is as important for a website as is the upkeep of a physical property. Just like a house and garden can deteriorate over time if unattended, and lose value without the proper care, a website can become outdated, slow, insecure, and vulnerable to errors ­– all of which are damaging to a brand. The maintenance of your website involves regular updates, backups, security monitoring, link checks, improvements, etc. Tasks like these should form part of a company’s daily, weekly and monthly priority lists and be actioned without fail. Luckily, backed by the best in WordPress Hosting or Web Hosting, this race can be halfway won. Read on as we look at the importance of website care, and share the top 10 actions […]

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Header Text - Reasons to register multiple domains for one business.
31Jan

A Multi Domain Name Strategy: Why More Than One Domain Can Be Advantageous

If you believe that your website is one of your business’s most valuable assets, and that your digital reputation and SEO (Search Engine Optimisation) are central to its success, then this article is for you! It means you may want to understand how a multi domain name strategy can work for you, and what it may do for your small-to-medium-sized enterprise (SME).  Registering more than one domain name for your business may seem strange, but it can help you protect and build your brand in several ways. In this article, we look at exactly what a multi domain strategy is and why it may be beneficial. Plus, we offer steps to help you create one. RELATED: South Africa’s 5 Most Popular Top Level Domains (TLDs) KEY TAKEAWAYS A m […]

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Header Text - Small Business Trends for 2025
22Jan

4 Small Business Trends For 2025

Your small business matters. Not just to you and your customers but to South Africa’s Gross Domestic Product (GDP). That’s because small and medium-sized enterprises (SMEs) make up 40% of its total. As we position ourselves at the beginning of the year, it is the ideal time to look at the small business trends for 2025, and to make work of the ones that hit home. From improving your website’s speed to including a sustainable approach, your small business can benefit from making positive changes in the year ahead. In this article, we highlight some of the most interesting trends for small businesses. KEY TAKEAWAYS Following small business trends for 2025 can help your business stay competitive, efficient, and adaptable, ensur […]

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Header Text - How to create a budget startup this holiday.
16Dec

From Dreaming To Doing: How To Start A Small Business This Holiday (5 Steps)

Most people spend their time off work on rest and recreation (R&R). But there’s a portion of the world for whom dreaming of starting a small business ideas is like a vacation. If you want to know how to start a small business this holiday, read on; as we share actionable and low-cost steps – from creating the idea to building the website. RELATED: How To Start A Business On a Budget: Must Haves Table of ContentsHow To Start Your Own Small BusinessStep 1: Get The IdeaStep 2: Perfect The IdeaStep 3: Name Your Startup, Register The Domain Name & Get The Social Handles5 Tips To Help You Come Up With The Perfect Business NameStep 4: Build The WebsiteStep 5: Order, Buy Or Do Research On The Things You’ll NeedKEY TAKEAWAYS:FAQs H […]

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Header Text - What to do when business is quiet
05Dec

Off Peak Season: 3 Actions Small Business Owners Can Take When Its Quiet

The December and January off peak season is an extremely busy time for many businesses, especially those in retail because it is also the holiday season. However, for many companies in the business-to-business (B2B) sector, its their off peak season. During this time, business can get very quiet. Small business owners can make effective use of this period by strategising and preparing for the year ahead. From dreaming up new and innovative ideas to scrutinising every aspect of the website including its web hosting – you can make the most of the festive holiday slowdown. In this article, we zone in on three proactive actions small business owners can take right now to hit the ground running in 2025. Table of ContentsAction […]

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Header Text - Black Friday & Cyber Monday Tips
20Nov

Black Friday And Cyber Monday Tips For Small Businesses

Over the past several years, the Black Friday and Cyber Monday “frenzy” has become quite a spectacle in South Africa. While it’s not nearly as intense as overseas, Bankserv Africa statistics showed that last year’s local sales totalled to a whopping R4.5bn. As a result, many retailers might choose to make a weekend of it. Does this mean every business – even small ones – should participate? Read on for answers and last-minute tips to help you make the most of this year’s most “spendy” weekend. Table of Contents5 Great Reasons To Run A Black Friday And Cyber Monday Promo This Year4 Signs Your Online Store Shouldn’t Partake in Black Friday or Cyber Monday8 Tips to Structure Incredible Deals How To Use Social Media To Stan […]

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Header Text - How to protect yourself from an email phishing scam!
02Oct

Email Phishing: How To Protect Yourself From A Scam

Globally, cybercrime is at an all-time high. Here, in SA, the Southern African Fraud Prevention Service (SAFPS) 2024 fraud statistics reported that fraud incidents have increased by 32% over the past year. Did you know that a large number of successful Fraud Attacks start with a Phishing Message? Cybercriminals tend to imitate well-known, reputable companies in phishing scams because it increases the chances of their fraudulent messages being “trusted” and opened. Recently, Domains.co.za has been made aware of numerous email phishing attacks pretending to be us. Rest assured that we will never ask you to update your banking or credit card details through unsolicited emails or messages. The best way to protect yourself online […]

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Header Text - Do you have what it takes to be a business owner? Blog - Start Your Own Business
06Sep

Become A Boss: What It Takes to Start Your Own Business

Are you sitting on a great business idea but unsure whether to pursue it or not? These days, it is easier than ever to start your own business with the help of website builders, Content Management Solutions (CMSs) like WordPress and Artificial Intelligence (AI). But that’s not all you need of course. You need a great idea, dedication, a long list of transferable skills, and finally: money! If you are an aspiring entrepreneur – this article is for you. Read on as we help you identify whether you have the natural skills, share the highs and lows of taking the risk, and give some pointers on how to start and scale your business. Related: Take the Leap: Tips for Starting an Online Business in 2024 Table of Contents5 Good Reaso […]

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