What the right domain name can do for you

Choosing the right domain name is just as important as choosing the name of your company. It is not just as simple as taking your company’s name and adding a.co.za extension to it.   Why not? Because you first need to know what the options are and what a domain name can do for you, before you can make an informed decision.   1. A domain name lets your company stand out Your website will form part of the billion plus websites out there. While Search Engine Optimisation, Google Adwords and other forms of online marketing will surely improve your awareness, a carefully chosen domain can make you more memorable, help build your brand and make it easy to find you online without having to spend extra.   [...]