Keywords in domain names: How important are they?

The right domain name can do a lot for your business behind the scenes, and should by no means be chosen lightly. While there are many that favour the branded domain name (i.e. your business name), others again believe a keyword domain name (i.e. what your business does) could be more effective in more ways than one. Is this still the case? To answer this, let’s take a step back and look at what the right domain name should do. The right domain name should: • Be memorable: A domain name that is easy to remember makes it easier for potential customers to recall and search it later. It is a cost-effective marketing tool that could help you get more traffic as a result. Just think about www.webuycars.co.za or www.wesellcars.co.za . They are are hard to [...]

What the right domain name can do for you

Choosing the right domain name is just as important as choosing the name of your company. It is not just as simple as taking your company’s name and adding a.co.za extension to it.   Why not? Because you first need to know what the options are and what a domain name can do for you, before you can make an informed decision.   1. A domain name lets your company stand out Your website will form part of the billion plus websites out there. While Search Engine Optimisation, Google Adwords and other forms of online marketing will surely improve your awareness, a carefully chosen domain can make you more memorable, help build your brand and make it easy to find you online without having to spend extra.   [...]