How to turn your small business idea into a reality

You’ve got a great business idea, researched the market and found that there is a demand for what you want to sell. After some additional research and lots of conversations with experts in the field, you’ve come to a decision: you are going to do it! You are going to start your own small business. Congratulations! Now the real fun can begin. Get ready, you are about to embark on one of the most challenging yet rewarding journeys of your life. Step 1: Get the Domain Name This is not only a tactical move but also a highly practical one. When registering your domain name you’ve literally purchased your own virtual real estate . The place your business will reside online once your company is up and running. It is liberating and an inexpensive way [...]

Grow your small business despite Lockdown restrictions 

Lockdown restrictions and Covid-19 regulations are placing immense pressure on businesses across the world. Whether your business is currently unable to run normally, or at all, aim to use this forced “pause” in pace to reflect, adapt and find new ways to grow your company and sell your products or services. 1. Register a domain & build a company website A company website is an absolute must in the digital age. Yet, 40% of small businesses don’t have one. In 702 Radio’s #TheMoneyShow successful entrepreneur and businessman Pavlo Phitidis expresses that he has been urging businesses to digitize for a couple of years because of the value it could add to your business. Being too busy, not having the funds, or perhaps not realising its true value, could be behind [...]

Tips to starting a business of your own

There are many reasons to start a business. Perhaps you’ve got a great idea... Maybe you are looking for more flexibility with your time... But most probably you would like to create true wealth, right? But there is another influencer behind business innovation: Necessity! In light of the recent COVID-19 pandemic and SA’s downgrade into Junk status, many South Africans might not have a job to return to after all this has blown over. Now is the best time to start your small business. Here’s how: Tip #1: Research the market: Having an idea is all good and well, but is there a market for it? And what does your competition look like? Before deciding on a business venture to pursue, make sure there will be a gap in the market [...]

Keywords in domain names: How important are they?

The right domain name can do a lot for your business behind the scenes, and should by no means be chosen lightly. While there are many that favour the branded domain name (i.e. your business name), others again believe a keyword domain name (i.e. what your business does) could be more effective in more ways than one. Is this still the case? To answer this, let’s take a step back and look at what the right domain name should do. The right domain name should: • Be memorable: A domain name that is easy to remember makes it easier for potential customers to recall and search it later. It is a cost-effective marketing tool that could help you get more traffic as a result. Just think about www.webuycars.co.za or www.wesellcars.co.za . They are hard to [...]

What the right domain name can do for you

Choosing the right domain name is just as important as choosing the name of your company. It is not just as simple as taking your company’s name and adding a.co.za extension to it.   Why not? Because you first need to know what the options are and what a domain name can do for you, before you can make an informed decision.   1. A domain name lets your company stand out Your website will form part of the billion plus websites out there. While Search Engine Optimisation, Google Adwords and other forms of online marketing will surely improve your awareness, a carefully chosen domain can make you more memorable, help build your brand and make it easy to find you online without having to spend extra.   [...]