Email is not dying - it is Adapting and Becoming Smarter
With the numerous collaboration platforms and popular instant messaging apps on the market, it is easy to think that email could be on its way out... However, this couldn’t be further from the truth. Email for business is still the primary communication tool as it’s global and convenient.
Depending on your mailbox provider, they are becoming faster and larger, and now have features like:
Automatically decluttering and organising your inbox
Snoozing non-urgent emails and allowing them to pop back as priority at a later stage
Allow you to sign email attachments using a nearby iPhone or iPad device (Mail for Mac)
Email can do more than just the basics, but the point is, we need it. It is the basis of all other communication platforms and businesses should ensure they are using it as best as possible.
3 Tips: Using Email Smartly:
1. Get a Domain and Email Only Hosting
If you are still sending business emails from @gmail.com or @yahoo.co.uk address: please stop! Owning a professional business domain for your business is affordable and easy to obtain. And you don’t have to wait for your website to be ready to start using your email either. With Domains.co.za’s email hosting with free email SSL you can send emails professionally and securely from the get-go.
2. Configure Email Domain Authentications
Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF) are two domain authentications that can help you with the deliverability and security of your emails. They are DNS TXT records that authenticate your emails so that your emails cannot be tampered with or get blocked by the recipient’s server.
Setting these up manually can be slightly tricky if you aren’t familiar with the process. Luckily, we automatically configure for DKIM and SPF on any domain that has taken out a domains.co.za web hosting or email hosting package.
3. Follow Proper Email Etiquette
Email is and always will be the number one business communication tool. Sending professional emails is therefore critical. By following good email etiquette internally and externally, individuals and companies can create and build good reputations, prevent misunderstandings and save time.