What comes to mind when you think of email? Is it the ugly, old-fashioned aunt of social media? The boring uncle of influencer marketing? Or the stable and constant queen of communication? The latter of course, is the obvious truth. Email is still highly relevant, which is why top marketers are including this platform as an ongoing part of their digital strategy.

Don’t believe us? Just check your email inbox!

Email isn’t dull or “so yesterday”, it is highly effective and still offers incredible benefits to business now and will do so in the future.

CONTENTS:

Benefit 1: Email is simple to control and track.
Benefit 2: It’s affordable…
Benefit 3: … And personal and directly targeted.
Benefit 4. Email is highly effective.
Benefit 5: It has a whole lot of reach…
Benefit 6: … And is non-intrusive and convenient.
Benefit 7: Email is a secure way to streamline business.

7 Reasons to make email a key part of your digital marketing strategy:

Benefit 1: Email is simple to control and track.
You don’t have to be a marketing genius or technical expert to send marketing emails. It is an easy form of marketing that can be controlled inhouse. From writing the content to using a platform like Mailchimp or Everlytic to set up and send emails, all the way through to the tracking, all of it can be done with minimal effort and technical knowledge.

Benefit 2: It’s affordable…
Email is a low-cost communication platform. Bulk email platforms are very affordable and not only help to create and send emails but also help to organise and manage databases. Other forms of digital marketing offer no guarantee, but email marketing can.

Benefit 3: … And personal and directly targeted.
Email allows for both personal and targeted campaigns. Businesses can also segment their databases and make use of insights to deploy next-level email marketing campaigns using AI tools to actively help their business’ growth.

Benefit 4. Email is highly effective.
Due to its targeted and affordable nature, the return on investment (ROI) of email is unmatched. However, that’s not the only reason why email is effective. Subscribing to, or unsubscribing from, an email database is quick and easy. People who are on your legitimately built-up databases are therefore generally keen to hear from you (alternatively, they will leave). This is why emails have good open and click-through rates, capable of boosting your website traffic.

Subscribers are also conditioned to know that if you are going through the effort of creating and sending an email the contents will likely be related to something newsworthy; a promotional offer, new product launch or important update.

Benefit 5: It has a whole lot of reach…
Did you know there are over 4-billion email users in the world? Almost all adults with access to a computer or smart phone have an email address, and often more than one. You can even reach people on the other side of the world almost instantly and across multiple time zones.

Benefit 6: … And is non-intrusive and convenient.
Email is non-intrusive and easily accessible via multiple devices using minimal data. Unlike social media or web ads, an email does not overwhelm or irritate. It can be accessed whenever the recipients are in the mood to read it.

Benefit 7: Email is a secure way to streamline business communication.
It’s not just hardcore bulk email marketing that carries a lot of weight. Business email hosted with a trusted hosting and domain name provider is a must for businesses of all sizes. Email empowers business owners to connect with customers and other role players from the onset of the business and throughout each growth phase. It offers a secure way to streamline all business communication. Not to mention it’s an incredible record-keeper.

KEY TAKE-AWAY:

• Email is here to stay.
• By using advanced AI technology, email can help segment campaigns to accelerate your business’ growth.
• Email for marketing and general communication, is still the most convenient, cost-effective platform.
• Invest in a trusted hosting and domain name provider to ensure that your emails are secure and malware, virus and spam free.

T&Cs Apply
 All Prices and Promotions relevant to Published Date

Chantel Venter

Chantél Venter is a creative writer, strategic thinker, and a serious gesticulator. She’s passionate about storytelling, small businesses and bringing color to the world ­– be it through her words or wardrobe.

She holds a four-year degree in Business and Mass Media Communication and Journalism. She’s been a copywriter and editor for the technology, insurance and architecture industries since 2007 and believes anybody can run a small business successfully. She therefore enjoys finding and sharing the best and most practical tips for this purpose.