Google Chrome 68 to mark all sites that aren’t https as “Not Secure” in July

In light of the rise in cyber hacking worldwide and the recent GDPR laws for the EU, many search engines have shown their commitment to website security and privacy by rolling out additional security features. At Google, one of these are the soon to launch Google Chrome 68, which will mark all sites that aren’t encrypted as “Not Secure”. It has therefore become essential for business websites to install an SSL Certificate as soon as possible in order to avoid it.

In February, Chrome Security Product Manager, Emily Schechter wrote in a Google blog post: “For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”.

Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.”

Now, five months later, July is proving to be a huge month for Google. Amidst the launch of the new and improved G-suite and Gmail, changes to its advertising platform, new features for Google Analytics and the most recent launch of Morse Code on Gboard, to name but a few, Google Chrome 68 has taken a bit of a backseat in the media.

While many overseas businesses were quick to adopt https, there are still many South African businesses that are in the dark. It is important to note that a business website marked as “Not secure” is not only distressing to the company operating it, but also to the customers that frequent the website. A lack of information might create substantial harm to a brand’s reputation.

What does Google Chrome 68 mean for website users?

A website that is marked as “Not secure” does not mean that any visitor browsing its pages will be open for hacking. It just means that that particular website does not have encryptions in place to safeguard whatever data is shared.

On the other hand, a “Secure” site also doesn’t mean visitors are exempt from any security risks whatsoever. HTTPS only means that an SSL Certificate has been installed, which prevents hackers from intercepting private information shared between a visitor and a company. An SSL Certificate, which is short for Secure Socket Layer Certificate scrambles data once it is shared on a website, i.e. payment information, and descrambles it on the other side. Transacting or sharing information with a HTTPS website on the internet is therefore secure, but malware and other forms of cyber attacks are still very much prevalent. Website users should always be alert and protect their personal data as much as possible.

What does Google Chrome 68 mean for business websites?

Websites that want to prevent a “Not Secure” status in Google Chrome 68 can look at purchasing a domain validated SSL Certificate or an organisation validated SSL Certificate. The benefits an SSL Certificate can offer businesses, both big and small, are substantial.

Every company is different, which is why there are a variety of options available. At Domains.co.za, we offer some of the industry’s best and most effective SSL Certificates.

Get in touch with our sales team today by completing our contact form here, for complete guidance on the best SSL for your specific needs.