How to Increase Traffic to your Website and Boost Leads
Fact: Having a website for your business is a must. Myth: You don’t need to worry about managing or editing a website after you’ve launched it.
The truth is a professional business website has to be a dynamic hub. Visitors need to be regularly reminded and attracted to this online head quarters of yours in order for your business to acquire a steady flow of traffic and leads. The best way to see how your website is doing is to measure its metrics every month, and to improve and amend where needed.
If your website is showing a low number of users and sessions, here’s what you can do:
Tip 1: Create & publish multimedia content
Content will always be the most important thing you can create to attract visitors with. A business blog is a great place to start. Websites with a blog attract up to 55% more traffic than those that don’t have one.
However, multimedia is not just a blog. It includes videos, infographics, visuals, guides, tutorials and more. Create great content for your website and add social sharing buttons to encourage social sharing.
Tip 2: Implement an SEO strategy
You can have the best local product or service, but if you aren’t ranking well on Google, how will online visitors find you?
Optimise your website for search engines through an SEO strategy to encourage search engines to regularly crawl and correctly categorise your website. An SEO strategy isn’t a once-off implementation. It requires ongoing effort and dedication. However, whatever you do for your website’s SEO will have longevity and continue to work for you forever.
Tip 3: Be active on social media
Social media is an excellent tool to create awareness for your brand, products and/or services. It is also an excellent way to build trust and form relationships with your ideal audience. Plus, it can send traffic to your website and create leads for your business.
Be active and consistent on social media. Remember to add relevant hashtags to your posts and to make use of influencer marketing if it is relevant.
Tip 4: Create & send newsletters
If you are very active on social media you might wonder why a newsletter is needed?
Think of your newsletter as an exclusive communication channel. While social media is open and a free for all, a newsletter is more selective. Only people who really want to hear from you will opt-in to receive your newsletters. Make it worth their while by sharing promotions with them first, or by making special discount codes available to this audience only. Newsletters is a great tool to remind your audience about your products and services and it will most definitely send traffic to your website and build leads.
Tip 5: Advertise
A lot of what you can do online can be free, but to reach a wider, more targeted audience you will have to pay for that exposure. A small monthly budget used on social media paid advertising as well as search engine advertising can deliver results and lead to more traffic and leads for your business.
Good luck!
Chantél Venter is a creative writer, strategic thinker, and a serious gesticulator. She’s passionate about storytelling, small businesses and bringing color to the world – be it through her words or wardrobe.
She holds a four-year degree in Business and Mass Media Communication and Journalism. She’s been a copywriter and editor for the technology, insurance and architecture industries since 2007 and believes anybody can run a small business successfully. She therefore enjoys finding and sharing the best and most practical tips for this purpose.