17Jan

The Importance Of Tracking Your Website Average Session Duration

Website owners and marketers spend a great deal of time and money leading traffic to a website. But what then? Tracking the website average session duration is of vital importance for a truly successful website, as it must engage website visitors and ideally convert those visitors into customers. While website leads are the obvious go-to to gauge whether your website is nailing this goal, it isn’t the only way. It’s Important Tracking Your Website Average Session DurationWhat is the Average Session Duration metric?Why should businesses try to improve this metric?How to get website visitors to stay engaged longer? It’s Important Tracking Your Website Average Session Duration The customer journey is complex and therefore the […]

09Jan

5 Business Trends your SME can Benefit from in 2023

Today, an SME owner’s best tool is information. Luckily, the internet is a rich source of it. On the flipside however, too much information can become extremely overwhelming. With trends coming and going, and new technologies, platforms and apps being developed almost every other month, where do SMEs even begin? Start with these general business trends that are here to stay: 1. Be more environmentally cautious If you had to run a survey on your customer base you will learn that sustainability and social responsibility are important to at least half of them. That’s because everybody knows about climate change and at least half of the global consumer market is trying to reduce their carbon footprint in some w […]

09Dec

3 Consumer Trends To Drive Revenue – Read The Room

Consumer trends are based on behaviour, which is a dynamic response that is easily influenced by what’s going on in the world, country, or local communities. The impact of Covid-19 on consumers, for example, has had a long-standing affect on consumer shopping habits. Although many have returned to in-person shopping, eCommerce websites, on secure hosting platforms, are not settling down whatsoever. That’s because consumers’ time is precious and they’ve come to appreciate the convenience that online shopping offers them. In addition, consumers are heavily impacted by current downturns and upturns in the economy, which in turn, is adapting the way they buy. Businesses need to ‘read the room’ and consider what consu […]

06Dec

Identity Theft Via Phishing Attacks

As business slows down, fewer staff members are tracking and monitoring ransomware attacks too. Cybercriminals anticipate this lull in vigilance and Website Security and make the most of it, in this case, phishing attacks. It’s the ‘silly’ season, and if you thought cybercriminals would be taking the holiday off – think again. Sadly, this time of the year, criminals of all kinds are upping their activities and tactics to exploit their victims at a time when many are just looking to unwind and relax. Phishing Attacks on The RiseExample Phishing Attack Phishing Attacks on The Rise Cybercrime tactics are no longer just the obvious mass “spam” approach. According to a report from the South African Risk Information Centre […]

30Nov

SEO Best Practices For Your WordPress Website

SEO best practices will assist you to optimise your WordPress website. WordPress itself is free, open-source and SEO-friendly, hence why it is the world’s most popular Content Management System (CMS). However, just because the system is SEO-friendly it doesn’t mean that it will set up your website on this front. There are a still several things you need to do to improve the Search Engine ranking of your WordPress website. Implement the following SEO Best Practices and streamline your content optimisation:Make use of a dynamic sitemapUse a SEO pluginOptimise images automaticallyPrioritise securityChoose the best in WordPress HostingCheck your visibilityCreate SEO-friendly permalinksOptimise keywordsCreate incredible conte […]

23Nov

10 Ideas for your Festive Marketing Shop

The festive-holiday season is here. However, dramatic increases in sales – welcome as they are – don’t just ‘happen’. Yes, people are shopping more during the holidays because they might have saved up for the occasion or received a bonus. But you will need to work for your share. Since Covid-19, customers have started thinking differently too. Added to this they are currently being influenced and burdened by price increases on everything from electricity to fuel. Great deals alone won’t be enough. Customers are looking to support brands that solve their problems, are trustworthy, and care. What will you do to draw them in? A Christmas marketing strategy that’s relevant, relatable and […]

16Nov

The Difference between a Domain, Organisation and Extended Validated SSL Certificate

Once upon a time anyone (business owner, or individual) could own a website, and visitors did not question the legitimacy of it. These days, cyber criminals are mimicking well-known websites, or using websites as the base from which to launch phishing attacks. And because trust is currency, the need to follow website cyber security protocols to ascertain a site’s trustworthiness is unnegotiable. One way in which to do the above is to install a SSL (Secure Socket Layer) Certificate on a website. What is a SSL Certificate? A SSL is authentication given to a website domain by a Certificate Authority (CA) after verifying some of the domain owner’s information. In general, the purpose of such a certificate is to: Ensure a sec […]

03Nov

7 Tips To Help Your Shop Get Ready For Black Friday

Compared to the United States, Black Friday in South Africa is relatively inconsequential as it is not a State Public Holiday. However, that being said, statistics show that Black Friday sales in 2021 rose by between 15% – 30% from the year before. All shops, whether they are brick and mortar, or eCommerce, or both, can do with a dramatic sales boost leading up to Christmas. Black Friday on the 25th of November, offers your business an opportunity to draw in new customers, sell out old stock, introduce new products, and test your business’ readiness for Christmas shopping. Plus, with Cyber Monday being on the 28th of November – your shop could potentially make a ‘long weekend’ of it. Here are some tips to get your re […]

13Oct

8 Things You Can Do To Improve The Security Of Your Website

In this article, we discuss 8 ways to improve the security of your website; as more South African business owners realise the value of having a website, the need to secure this asset is becoming more prominent every day. Every hour, 97 people fall victim to a cyber attack in this country, and businesses in particular are favourite targets. Cyber security measures should be prioritised in every business, and a great place to start is your website. Try These Measures To Ensure Your Website’s Safety: 1. Add an SSL Certificate2. Prioritise Updates3. Back Up Regularly4. Install Anti-Malware Software5. Restrict Admin Privileges6. Create Strong Passwords7. Secure Web Hosting8. Training Try These Measures To Ensure Your Website’ […]

The Importance Of Tracking Your Website Average Session Duration

5 Business Trends your SME can Benefit from in 2023

3 Consumer Trends To Drive Revenue – Read The Room

Identity Theft Via Phishing Attacks

SEO Best Practices For Your WordPress Website

10 Ideas for your Festive Marketing Shop

The Difference between a Domain, Organisation and Extended Validated SSL Certificate

7 Tips To Help Your Shop Get Ready For Black Friday

8 Things You Can Do To Improve The Security Of Your Website

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