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How can we encourage entrepreneurship in South Africa?
05Oct

Cultivating a Culture of Entrepreneurship in South Africa

The unemployment rate in South Africa is currently at a staggering 34.4%. That’s 7.826-million people without jobs. First-world, developed countries that do not have this problem, also have something else we do not have – many entrepreneurs. Why is there such a shortage of entrepreneurs in this country? Could it be that we aren’t encouraging or rewarding entrepreneurial thinking enough? The pandemic may have clipped the wings of many start-ups, but it has also seen many innovators coming to the fore. Why we need to cultivate a culture of entrepreneurship in SA:1. It creates jobs and assists in growing the economy2. It drives change3. It boosts industry productivity 4. It develops communitiesHow can we encourage entrepren […]

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28Sep

5 Excellent Plugins for Your WordPress Website Right Now

There are tens of thousands of plugins available for WordPress, many of which are overhyped. At a loss as to which to single out? We’ve tried and tested a few and think these are the five your WordPress site should consider investigating further.   1. Yoast SEO to help you optimise better Only 5% of the search results shown are paid ads. This means optimised organic ranking is one of the best things you can do for your website. Search Engine Optimisation (SEO) does not have to be daunting, thanks to Yoast SEO. Yoast SEO is a website content optimisation plugin that gives tips on how to improve SEO. This plugin also analyses content readability making it easier for you to see how your improvements are affecting your […]

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21Sep

Time to Spring Clean your Business

When it comes to change, humans seem to favour two periods on the annual calendar: January (after New Year celebrations) and Springtime. In January we try and form new habits (or break old ones), and in September we tend to clean, throw out and organise. This internal desire to sort out and improve our environment during spring is also great for business. Every “corner” of your business can do with a good “sweep”. Remember, Christmas is only three months away… Give your business a new sense of structure by:   1. Cleaning your website Go through your website page by page. Look for outdated information, old pricing, discontinued product references etc. and update all of these. Is your website host […]

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07Sep

Top 5 Office Gadgets to Improve Health, Productivity & Fun

Humans are often inspired by the change of seasons (especially winter into spring) to take charge of their work and personal lives. Now is the best time to use that extra motivation to start that business, register the domain name, paint that wall, spring clean the garage and sort out your life in general. If there’s no change on the horizon for you, don’t fear. Domains.co.za has found 5 gadgets that will help you improve your productivity and mental and physical wellness at the office (even if it is your home office).   Gadget 1: Logitech Zone Wired Headset It doesn’t matter where you work, at the office or at home, web conferencing has become a part of business. Looking for the perfect headset to bloc […]

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27Aug

Email for Marketing — Why it is still a great tool for your business

Using email for marketing is still very much in use. Sceptical? With the floods of spam and junk mail everyone is constantly receiving, it could easily seem like a waste of effort. The Protection of Personal Information Act (POPIA), requires companies to send emails to an ‘opted-in database’ only, which makes reaching your customers via email even harder. Keeping the above in mind, would you believe it, if we said that 50% of customers actually like receiving brand emails? This means POPIA is actually doing you a favour and helping you separate those that wish to engage with you, from those who don’t. It seems as if email has become the red wine of marketing tools. Instead of fading into the background again […]

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17Aug

7 Must-Haves To Help Your Small Business Get Ahead

Help your small business get ahead, especially if you feel that it has lost some of the momentum that it originally had? That’s because word-of-mouth advertising and walk-ins can only get you so far. Now’s the time to take your business to the next-level. Try the following 7 must-haves one by one to help your small business:1. Get a website – build it yourself2. Create a marketing plan – start with social media & email marketing 3. Use analytics4. Create a vision5. Support a cause6. Grow your talent7. Make use of Hosted PBX in the Cloud Try the following 7 must-haves one by one to help your small business: 1. Get a website – build it yourself Now isn’t the time to create unnecessary expenses, we understand. That’s wh […]

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11Aug

Ways to Reduce eCommerce Abandonment Rates for Your Online Store

Most shoppers in a brick & mortar store behave conventionally, whilst some are on a mission for something specific, others are casually browsing. However, generally speaking, the majority of items that go into a shopping basket, or trolley, lead to a successful checkout. Rarely do we see abandoned baskets and trolleys in a physical store. Yet, in the world of online shopping nearly 70% of shoppers leave their carts deserted. Why is that? Often: Customers aren’t ready to commit to buying at that moment. They find the full total plus delivery more expensive than they anticipated. The checkout process was too long, or time-consuming. They first need to obtain approval from a spouse, or parent. Added to the above, online sh […]

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30Jul

Tips to Getting Started with a Side Hustle

Resourceful, go-getting personalities across the country are dipping their little toes into the entrepreneurial pool by starting a side hustle. A side hustle is a start-up someone creates in their spare time in order to make extra money and build their dream idea into a real business. The great thing about a side hustle is that owners can run it on the “side” while still securing a monthly salary through their day jobs. The flip side however, is it requires excellent time management skills, will demand that owners put in nearly all their free time, and sacrifices will have to be made along the way. A side hustle can be as small, or as big, as you want it to be. From selling muffins at busy intersections on weekday […]

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01Jul

7 Ways to Keep Website Visitors interested

The purpose of a business website is to ‘educate’ the site’s visitors and turn them into customers… ideally returning ones. The problem according to Google however, is that 90% of website visitors are easily distracted. So, how can your website keep your visitors’ attention long enough to make a lasting impact? By creating a website that is not only easy on the eyes but engaging as well. Try these tips to increase average visitor sessions, improve your site’s credibility and enhance the chances of a return.   1. Live Chat Live Chat is rapidly increasing in popularity. Statistics show that over the course of the next year this form of add-in software will grow by 87%. People prefer hav […]

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23Jun

Site Builder — Website Content Tips to Improve the Success of Your Site

Site Builder is Domains.co.za’s website builder. It assists in creating a professional website easily; and is as simple as “dragging” and “dropping” plugins to work with your content and images. This solution makes it easy and affordable to get a professional website online quickly and easily with well-designed templates for you to add your information and images to. Bear in mind that your website content has to fulfil two purposes. Firstly, it must convince visitors that your product, or service, is the way to go. Secondly, it has to be able to ‘talk’ to search engines, especially Google; so that it is indexed correctly. Therefore, mediocre website content will do more harm than good; so spend some time to do i […]

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