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Domains.co.za Blog

07Mar

How To Get More Online Reviews For Your SME Business

In marketing, tools and platforms change, but one thing always stays the same: the importance of “word of mouth”, this is where online reviews come in and play a very significant role. People do not necessarily trust brands; but they do trust what other people say about them. Statistics show that 91% of consumers are more likely to buy products, or make use of a service, after reading positive reviews about the business. Furthermore, 76% of consumers feel the same way about online reviews as they do about recommendations from friends and family. In other words: reviews matter! That’s why irrespective of the size of your business, positive online reviews will be your company’s best sales pitch. It’s time to invest i […]

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Header Text - The Benefits of Inbound Marketing For Your SME
10Feb

The Benefits Of Inbound Marketing For SMEs

Digital marketing is constantly changing and adapting according to the needs and behaviours of consumers. A method of marketing that is standing the test of time is ‘inbound marketing’. Inbound marketing is the use of digital tactics that draw in selective customers, as opposed to just sending out a message to ‘the masses’ (outbound marketing). Essentially, inbound marketing aims to provide targeted individuals with interesting and/or educational content that’s relevant to them. Various types of inbound marketing include Social Media Marketing, Email Marketing, Call to Actions, Landing Pages, Whitepapers, Blogs, eBooks, videos, podcasts etc. EXAMPLE: A hair salon will use inbound marketing to share hair styling tips […]

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How Important Is Geographic Redundancy To Your Domain Name Server?
02Feb

How Important Is Geographic Redundancy To Your Domain Name Server?

The geographic redundancy of a domain name server (DNS), also referred to as DNS geo-redundancy, forms part of a company’s continuity. In other words, if your company is serious about limiting any downtime and disruptions regarding your hosting, perhaps due to a power outage or other challenges, geo-redundancy will be a pressing matter to prioritise. Not really sure what a DNS has to do with your domain name or hosting? Let’s take a few steps back to explain the relevance a little. What is a Domain Name Server (DNS)?What does Redundancy mean in Web Hosting?What is Geographic Redundancy (Geo-redundancy)?How to Choose the Right Web Hosting Plan for Your Website What is a Domain Name Server (DNS)? A domain name is a short n […]

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7 Ways to Save your Start-up Money
27Jan

6 Ways To Save Your Start-up Money

Every little bit helps, and small changes can help you save your start-up money. Uncertain times have always been a catalyst for opportunity. Changes in consumer behaviour, and their adjusted needs, spur new business ideas.  Never has there been a better time to turn an idea into a start-up, than now. Irrespective of how great your idea is and how many investors you have at the ready, it is always a good idea to cut costs and keep overheads as low as possible while you grow your business. 6 Tips on How to Save your Start-up Money1. Ask: Do you really need an office yet?2. Ask: Do you really need a ‘brick and mortar’ store yet?3. Outsource & Automate4. Buy smartly: 5. Negotiate & Barter6. Think: Inbound Marketing 6 T […]

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13Jan

Our Top 10 Small Business Trends for 2022

The small businesses that have survived the initial shock of Covid-19 and its effects on trade, services, manufacture, etc., and that have successfully adapted, will come into 2022 with their ‘guns blazing’. That’s because after nearly two years of “uncertainty” there is some normalcy in the ‘abnormalcy’. Now, at least, business owners know more or less what to expect, and can be better prepared. Here’s what we do know: Consumers spend more time at home browsing the internet and shopping via mobile devices and they want to feel important. Based on this, and everything else the past two years has taught us, these are the 10 things we think will stand out in the year ahead.   […]

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15Dec

Index Website With Google And Bing

This article gives you steps on how to index website with Google and Bing. Search Engines e.g. Google and Bing, use web crawlers (also known as spiders, or spiderbots). This is software technology that crawls the entire World Wide Web daily, finding new hyperlinks and indexing new content. When search engines index website content, it means that content gets added to their gigantic database. If a website has not been indexed by a Search Engine (SE), it won’t rank on organic searches, because they are unaware of the site’s existence. The SE bots will eventually crawl your website and index it, however, this can take weeks. Every new website owner is excited to get their website live asap and they want it to be seen in sea […]

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08Dec

3 Things To Gear Up For Christmas Online – Part 3

This blog will help you gear up for Christmas Online, ensuring that you use your full online potential. With only three weeks left until Christmas, you might think it is too late to start a marketing campaign. The truth is, it is never too late. A large percentage of Christmas shoppers leave it until the last minute, either holding out for specials, or until they have time. ‘Now’ is therefore an excellent time to start and take your campaign to the next level with ideas like these: Gear Up For Christmas OnlineRun a Deal of the DayBring an Influencer on BoardAnnounce Free Shipping and “Last Call”Missed our Gear up for Christmas Online Blogs? Gear Up For Christmas Online Run a Deal of the Day Create daily deals and use […]

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23Nov

Top On-page SEO Factors to Include when Building your Website

Search Engine Optimisation, or SEO, is a term that refers to the online tools that a company can implement to assist in increasing its organic (unpaid) ranking on search engines. The purpose of SEO is to help increase your website’s online visibility and attract customers. SEO is divided into three categories: On-page SEO – what can be implemented on the website itself. Off-site SEO – other aspects that you (or others) can do online that links to a page/s on your website, in other words building your credibility. Technical SEO – the items that your hosting company, or website building platform, that can contribute to, i.e. site speed (hosting), mobile readiness and domain trust. If you are using a website builder […]

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16Nov

3 Things To Gear Up For Christmas Online – Part 2

Part 2 of 3 things you can do to gear up for Christmas Online, ensuring that you use your full online potential. By now your Christmas campaigns are already running or lying in wait for the Black Friday hype to die down. In the first part of this series we looked at strategy marketing and ways to build an email marketing list. As there is still enough time, let’s tackle some of the details of your campaign – its tinsel, if you will. Ultimately, if you (and your team) aren’t really excited about your Christmas specials, you’ll have trouble enticing anyone else. So, get psyched! 3 Things To Gear Up For ChristmasPackagingIn the spirit of ChristmasFreebies 3 Things To Gear Up For Christmas If you haven’t done so alread […]

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09Nov

eCommerce Tips and Tricks for Black Friday & Cyber Monday

Tips and tricks for Black Friday and Cyber Monday, the two American-named, major shopping days that have in recent years grown in popularity in South Africa. In fact, many SA stores are now making an entire weekend of it. This year, Black Friday will take place on the 26th of November and Cyber Monday on the 29th. Shoppers can expect to pick up incredible deals in-store and online respectively. Did you know that in-store sales dropped by 30% last year, but the increase in eCommerce jumped by 60%? Is your eCommerce store ready?Increase visibility and boost sales with Tips & Tricks for Black Friday & Cyber Monday1. Sweeten the deal more to stand-out2. Improve user-friendliness on your website3. Make sure your site is mobile-fr […]

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