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22Nov

Preparing your SME for Business Success in 2024

Running a small to medium enterprise (SME) is tough. In South Africa, particularly, SMEs are faced with unique challenges like the weak economy, crime, and cash flow, not to mention the physical and financial burden of loadshedding. Prepare your SME for business success during the year ahead by following the tips we share in this article.   Table of Contents Reflect & “take stock”. Target new audiences. Focus on the customers you have. Adopt relevant technology trends. Think outside the box – cultivate a creative culture. Invest in skills. Show you care. Key Takeaways   Prepare for business success in 2024 Reflect & “take stock” It is essential to take time to really reflect on where your […]

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10Nov

14 Questions about Domain Names & Website Hosting Answered

If you think that your domain name and chosen website hosting plan seem less important than your website itself – think again. The right domain name could make your website URL more memorable while the best in website hosting could boost site functionality dramatically. In this article, we familiarise you with the most important things you should know about domain names and website hosting.   Table of Contents What is a domain name? What does a good domain name look like? How do I get my own domain name? What is a domain name Registrar? What does DNS refer to? How much does a domain name cost in South Africa? What is important in selecting a domain name provider? What is the most common problem with website hosting […]

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07Nov

Black Friday and Cyber Monday: 7 Point Checklist to Success

Black Friday and Cyber Monday is slowly but surely becoming a hit with South Africans. In 2022, FNB customers alone spent a massive R3-billion during this period. Whether your business decides to join in or not, the potential for a successful campaign is there. In this article we share a checklist to help you dot the i’s and cross the t’s.   Table of Contents  Checklist 1: Is Black Friday and Cyber Monday for your business? Checklist 2: Put together “sticky” Black Friday/Cyber Monday deals. Checklist 3: Decide which platforms you will use for marketing. Checklist 4: Create eye catching marketing material for your chosen platforms. Checklist 5: Create a publishing schedule. Checklist 6: Get ready for Black F […]

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31Oct

4 Effortless Ways to Stay Safe Online

Keeping safe and secure online is important for both businesses and individuals alike. With the rise of AI-powered hacking attacks, the task is becoming incredibly daunting.   Nonetheless, it is easy to boost your and your clients’ online security. In this article we share the top four basic action steps you can take to ensure you are keeping your safety online on track.   Table of Contents: Enable multi-factor authentication. Use strong passwords and a password manager. Update software the moment an update or patch becomes available. Stay on high alert for phishing attempts and report them.     1. Enable multi-factor authentication. Multi-factor authentication (MTA) adds another layer of protection by requiring fu […]

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18Oct

How to Enhance Cybersecurity and Build Digital Trust in your Business

The digital transformation of businesses means better insights, improved efficiency, fewer errors, and opportunities such as eCommerce and remote work. All this progress also means companies need to prioritise cybersecurity and build digital trust. Why is this important? Because recent research indicates that the South African economy loses R2.2-billion per year at the hands of cyber criminals. According to forensic experts, the country is also on the brink of becoming the cybercrime capital of Africa, News 24 reports. A sluggish approach to data protection is therefore detrimental to any company’s digital efforts. In this article we explore the top three strategies businesses need to employ to build digital trust inte […]

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06Oct

How AI can help your small business thrive

From everyday mundane, repetitive tasks to more complex ones – Artificial Intelligence (AI) can help your small business do more with less. While AI might seem “new” and perhaps even “futuristic”, you might be surprised to learn that you may already be using it. Many search engines, social media platforms and eCommerce websites are using Machine Learning and AI to simplify your life as a consumer. Now, let’s see what it can do for your business.   CONTENTS: What is Artificial Intelligence (AI)? What is Machine Learning? 4 Ways small businesses can use AI Use AI to improve customer experience. Use AI to take your marketing to the next level. Use AI to prevent security breaches. Use AI to t […]

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27Sep

Where South African Heritage and Technology Meet

South Africa is a land of rich cultural diversity, stunning landscapes, and a unique heritage. From the awe-inspiring beauty of Table Mountain to the vibrant rhythms of Soweto, this country has much to offer… and then there is current technology. We might not be a first-world country but by embracing cutting-edge trends like Edge computing, Phygital experiences, Web 3.0, and Artificial Intelligence (AI) we are creating new opportunities, preserving tradition, and ensuring that South Africa stays globally relevant.   Edge Computing: Bridging the Digital Divide Edge computing is a technology that processes data closer to its source, reducing latency and improving real-time decision-making. In South Africa, this technolo […]

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15Sep

Spring Cleaning – Digital Checklist to Decluttering

Traditionally, spring cleaning referred to the intense, physical cleaning of the home and office. These days, however, “spring cleaning” is a fitting term for all kinds of figurative cleaning and sorting to do. Clutter can collect anywhere, and it is essential to take the time to purge. Digitally speaking, your clutter might seem under control, but it could be affecting your devices’ speeds, performances, and securities. It is therefore essential to get a handle on it. Did you know that decluttering can relieve anxiety, lift one’s mood, and improve focus and productivity? Here’s a digital checklist to get you started.   CONTENTS: Deactivate obsolete subscriptions & apps Sort out your emails […]

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08Sep

Email: The affordable and effective marketing platform your business can trust

What comes to mind when you think of email? Is it the ugly, old-fashioned aunt of social media? The boring uncle of influencer marketing? Or the stable and constant queen of communication? The latter of course, is the obvious truth. Email is still highly relevant, which is why top marketers are including this platform as an ongoing part of their digital strategy. Don’t believe us? Just check your email inbox! Email isn’t dull or “so yesterday”, it is highly effective and still offers incredible benefits to business now and will do so in the future.   CONTENTS: Benefit 1: Email is simple to control and track. Benefit 2: It’s affordable… Benefit 3: … And personal and directly targeted. Be […]

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07Aug

Women’s Month: How to become a significant entrepreneur

Don't worry about being successful but work toward being significant and the success will naturally follow. – Oprah Winfrey   Names like Mark Zuckerberg, Bill Gates and Elon Musk seem to dominate the online and technology space however, there are numerous women entrepreneurs making waves in the industry too – like Fei-Fei Li and Safra Catz. According to Mastercard Index of Women Entrepreneurs, 21.9% of businesses in South Africa are owned/run by women, which is a statistic that is positively growing every year. The online industry is innovative and fast-paced with new technology, apps and upgrades launched every day. Internationally, women and men are making considerable progress in the field. Considering Women&rsqu […]

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