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25Jan

7 Ways to Improve your Website Engagement

One of the key metrics to track on your website is the Average Session Duration. This metric keeps an eye on how long your website visitors stay engaged and delivers a median session time. Why is this important? Because it allows website owners and marketers to evaluate whether visitors are finding the content on a website worth sticking around for. Remember: the more time a visitor spends on your website, the more they learn and the better your chances of conversion become, no matter what you sell. In addition to this, a good Average Session Duration confirms that your site is relevant and informative to the audiences that Google and other Search Engines are referring your way. In other words; the more engaged your website v […]

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17Jan

The Importance of Tracking your Website Average Session Duration

Website owners and marketers spend a great deal of time and money leading traffic to a website. But what then? A successful website must engage website visitors and ideally convert those visitors into customers. While website leads are the obvious go-to to gauge whether your website is nailing this goal, it isn’t the only way. The customer journey is complex and therefore the way you approach the ‘stickiness’ of your website should reflect this. Tracking metrics like Average Session Duration can help to deliver the insights you need to accurately measure your site’s performance.   What is the Average Session Duration metric? The Average Session Duration metric tracks the general time a visitor spe […]

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09Jan

5 Business Trends your SME can Benefit from in 2023

Today, an SME owner’s best tool is information. Luckily, the internet is a rich source of it. On the flipside however, too much information can become extremely overwhelming. With trends coming and going, and new technologies, platforms and apps being developed almost every other month, where do SMEs even begin?   Start with these general business trends that are here to stay: 1. Be more environmentally cautious If you had to run a survey on your customer base you will learn that sustainability and social responsibility are important to at least half of them. That’s because everybody knows about climate change and at least half of the global consumer market is trying to reduce their carbon footprint in some w […]

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09Dec

3 Consumer Trends – Read the Room to drive revenue in 2023

Consumer behaviour is a dynamic response that is easily influenced by what’s going on in the world, country, or local communities. The impact of Covid-19 on consumers, for example, is still affecting shopper habits. Although many have returned to in-person shopping, eCommerce isn’t settling down whatsoever. That’s because consumers’ time is precious and they’ve come to appreciate the convenience online shopping offers them. In addition, consumers are also heavily impacted by the current downturn in the economy, which is adapting the way they buy. Businesses need to ‘read the room’ and consider what consumers are experiencing in order to drive sales going forward.   What customers […]

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06Dec

Identity Theft via Phishing — An online scam businesses need to be on the alert for

It’s the ‘silly’ season, and if you thought cybercriminals will be taking the holiday off – think again. Sadly, this time of the year, criminals of all kinds are upping their activities and tactics to exploit their victims at a time when many are just looking to unwind and relax. As business slows down, fewer staff members are tracking and monitoring ransomware attacks too. Cybercriminals anticipate for this lull in vigilance and make the most of it. Cybercrimes tactics are no longer just the obvious mass “spam” approach. According to a report from the South African Risk Information Centre (SABRIC), cybercriminals are making use of highly tailored and sophisticated social engineering tactics to success […]

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30Nov

SEO Best Practices for your WordPress Website

WordPress is free, open-source and SEO-friendly. That’s why it is the world’s most popular Content Management System (CMS). However, just because the system is SEO-friendly it doesn’t mean that it will set up your website on this front. There are a still several things you need to do to improve the Search Engine ranking of your WordPress website.   Implement the following to improve SEO and streamline your content optimisation:   Make use of a dynamic sitemap Compared to a static sitemap, which needs to be updated manually, a dynamic sitemap automatically updates with every new page added. This means it is more user-friendly for web masters and search-engines alike. Once requested, a dynamic sitema […]

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23Nov

10 Ideas for your Festive Marketing Shop

The festive-holiday season is here. However, dramatic increases in sales – welcome as they are – don’t just ‘happen’. Yes, people are shopping more during the holidays because they might have saved up for the occasion or received a bonus. But you will need to work for your share. Since Covid-19, customers have started thinking differently too. Added to this they are currently being influenced and burdened by price increases on everything from electricity to fuel. Great deals alone won’t be enough. Customers are looking to support brands that solve their problems, are trustworthy, and care. What will you do to draw them in? A Christmas marketing strategy that’s relevant, relatable and […]

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16Nov

The Difference between a Domain, Organisation and Extended Validated SSL Certificate

Once upon a time anyone (business owner, or individual) could own a website, and visitors did not question the legitimacy of it. These days, cyber criminals are mimicking well-known websites, or using websites as the base from which to launch phishing attacks. And because trust is currency, the need to follow website cyber security protocols to ascertain a site’s trustworthiness is unnegotiable. One way in which to do the above is to install a SSL (Secure Socket Layer) Certificate on a website. What is a SSL Certificate? A SSL is authentication given to a website domain by a Certificate Authority (CA) after verifying some of the domain owner’s information. In general, the purpose of such a certificate is to: Ensure a sec […]

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03Nov

7 Tips to Help Your Shop Get Ready for Black Friday

Compared to the United States, Black Friday in South Africa is relatively inconsequential as it is not a State Public Holiday. However, that being said, statistics show that Black Friday sales in 2021 rose by between 15% – 30% from the year before. All shops, whether they are brick and mortar, or eCommerce, or both, can do with a dramatic sales boost leading up to Christmas. Black Friday on the 25th of November, offers your business an opportunity to draw in new customers, sell out old stock, introduce new products, and test your business’ readiness for Christmas shopping. Plus, with Cyber Monday being on the 28th of November – your shop could potentially make a ‘long weekend’ of it.   Here are so […]

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26Oct

Cyber Security Awareness Month — How to Protect Yourself and Your Business

Every hour criminal activity on the internet claims 97 victims in South Africa. Of these, the majority were fooled into clicking malicious links, or divulging sensitive information. The truth is, poor cyber ‘hygiene’ is helping cyber criminals launch their tactics successfully. In light of Cyber Security Awareness Month, we look at some of the latest trends so that you can improve your cyber ‘hygiene’ to better protect yourself, and your business from this very real threat.   1. What is cyber ‘hygiene’ and how can you improve it? Cyber ‘hygiene’ refers to everything you do online via your computer or smartphone. Are you creating strong passwords, and using different ones fo […]

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