How to Enhance Cybersecurity and Build Digital Trust in your Business

The digital transformation of businesses means better insights, improved efficiency, fewer errors, and opportunities such as eCommerce and remote work. All this progress also means companies need to prioritise cybersecurity and build digital trust. Why is this important? Because recent research indicates that the South African economy loses R2.2-billion per year at the hands of cyber criminals. According to forensic experts, the country is also on the brink of becoming the cybercrime capital of Africa, News 24 reports. A sluggish approach to data protection is therefore detrimental to any company’s digital efforts. In this article we explore the top three strategies businesses need to employ to build digital trust inte […]

How AI can help your small business thrive

From everyday mundane, repetitive tasks to more complex ones – Artificial Intelligence (AI) can help your small business do more with less. While AI might seem “new” and perhaps even “futuristic”, you might be surprised to learn that you may already be using it. Many search engines, social media platforms and eCommerce websites are using Machine Learning and AI to simplify your life as a consumer. Now, let’s see what it can do for your business.   CONTENTS: What is Artificial Intelligence (AI)? What is Machine Learning? 4 Ways small businesses can use AI Use AI to improve customer experience. Use AI to take your marketing to the next level. Use AI to prevent security breaches. Use AI to t […]

Where South African Heritage and Technology Meet

South Africa is a land of rich cultural diversity, stunning landscapes, and a unique heritage. From the awe-inspiring beauty of Table Mountain to the vibrant rhythms of Soweto, this country has much to offer… and then there is current technology. We might not be a first-world country but by embracing cutting-edge trends like Edge computing, Phygital experiences, Web 3.0, and Artificial Intelligence (AI) we are creating new opportunities, preserving tradition, and ensuring that South Africa stays globally relevant.   Edge Computing: Bridging the Digital Divide Edge computing is a technology that processes data closer to its source, reducing latency and improving real-time decision-making. In South Africa, this technolo […]

Spring Cleaning – Digital Checklist to Decluttering

Traditionally, spring cleaning referred to the intense, physical cleaning of the home and office. These days, however, “spring cleaning” is a fitting term for all kinds of figurative cleaning and sorting to do. Clutter can collect anywhere, and it is essential to take the time to purge. Digitally speaking, your clutter might seem under control, but it could be affecting your devices’ speeds, performances, and securities. It is therefore essential to get a handle on it. Did you know that decluttering can relieve anxiety, lift one’s mood, and improve focus and productivity? Here’s a digital checklist to get you started.   CONTENTS: Deactivate obsolete subscriptions & apps Sort out your emails […]

Email: The affordable and effective marketing platform your business can trust

What comes to mind when you think of email? Is it the ugly, old-fashioned aunt of social media? The boring uncle of influencer marketing? Or the stable and constant queen of communication? The latter of course, is the obvious truth. Email is still highly relevant, which is why top marketers are including this platform as an ongoing part of their digital strategy. Don’t believe us? Just check your email inbox! Email isn’t dull or “so yesterday”, it is highly effective and still offers incredible benefits to business now and will do so in the future.   CONTENTS: Benefit 1: Email is simple to control and track. Benefit 2: It’s affordable… Benefit 3: … And personal and directly targeted. Be […]

Women’s Month: How to become a significant entrepreneur

Don't worry about being successful but work toward being significant and the success will naturally follow. – Oprah Winfrey   Names like Mark Zuckerberg, Bill Gates and Elon Musk seem to dominate the online and technology space however, there are numerous women entrepreneurs making waves in the industry too – like Fei-Fei Li and Safra Catz. According to Mastercard Index of Women Entrepreneurs, 21.9% of businesses in South Africa are owned/run by women, which is a statistic that is positively growing every year. The online industry is innovative and fast-paced with new technology, apps and upgrades launched every day. Internationally, women and men are making considerable progress in the field. Considering Women&rsqu […]

10 Cost-cutting tips for your SME

Did you know that a healthy cashflow is a leading asset in any SME? A positive cashflow can be achieved by identifying where money is wasted, then cutting back on those things. Doing so, could drastically influence your long-term profitability and growth. Try our cost-cutting tips to help save money and boost your cashflow.   CONTENTS Reasons why your business needs to save money Straight up, it improves cashflow Saving money helps you plan and prepare for emergencies Having that extra bit on hand can help you seize opportunities It will also give you greater financial security and peace of mind   Ways in which your SME can cut costs: Tip 1: Save on utilities Tip 2: Save on telephony bills Tip 3: Go paperless Tip 4: […]

Which Companies can Benefit from a .africa Domain Name

Africa is trending! It's huge. It's brimming with opportunities. And it’s gorgeous. No wonder tens of thousands of companies have opted to make .africa (a relatively new Top-Level Domain) their official online “zip” code. This domain extension offers everything an African business wants: A name that's short and sweet yet acts as an immediate identifier of its purpose online.  CONTENTS: – About a .africa domain name extension – If you have an African target audience, then get a .africa – A .africa is for you if you have an Africa-based business – If you tour the continent professionally, or personally, then it’s a .africa – Get a .africa domain if you are an Afrocentric bus […]

5 Benefits of Managed WordPress Hosting

Managed WordPress Hosting for a WordPress website is like butter on toast – they are simply better together. Whichever kind of website you have – a WordPress or another CMS platform, a basic four-pager, or an incredibly intricate website – how it will function all depends on the website hosting you choose to power it with. The best type of hosting for your WordPress website is hosting that has been tailormade for it.  Before we back this claim with 5 facts, let’s first look at what exactly WordPress Hosting is.   CONTENTS: What is WordPress? What is Managed WordPress Hosting? Benefit 1: WordPress Hosts are experts in WordPress. Benefit 2: Managed WordPress Hosting offers advanced features and […]

7 Ways To Make Your Small Business Look BIGGER

From brick and mortar to online stores, the competition for your small business is massive. To add insult to injury you’ll be competing against numerous large organisations that have been in the market for ages. When it comes to reputation, ad budget, employees, and customer trust, these companies will outrank yours on all levels. Better give up now, right? Not in the slightest!   If you have a great product or service to sell, stay right where you are, puff up your chest and do the following to look the part:   CONTENTS: 1. Build a website 2. Focus on a niche market 3. Be everywhere and be ‘loud’ 4. Be resourceful 5. Provide next-level products and service 6. Be consistent 7. Own it!   1. Bui […]

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