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30Nov

SEO Best Practices for your WordPress Website

WordPress is free, open-source and SEO-friendly. That’s why it is the world’s most popular Content Management System (CMS). However, just because the system is SEO-friendly it doesn’t mean that it will set up your website on this front. There are a still several things you need to do to improve the Search Engine ranking of your WordPress website.   Implement the following to improve SEO and streamline your content optimisation:   Make use of a dynamic sitemap Compared to a static sitemap, which needs to be updated manually, a dynamic sitemap automatically updates with every new page added. This means it is more user-friendly for web masters and search-engines alike. Once requested, a dynamic sitema […]

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23Nov

10 Ideas for your Festive Marketing Shop

The festive-holiday season is here. However, dramatic increases in sales – welcome as they are – don’t just ‘happen’. Yes, people are shopping more during the holidays because they might have saved up for the occasion or received a bonus. But you will need to work for your share. Since Covid-19, customers have started thinking differently too. Added to this they are currently being influenced and burdened by price increases on everything from electricity to fuel. Great deals alone won’t be enough. Customers are looking to support brands that solve their problems, are trustworthy, and care. What will you do to draw them in? A Christmas marketing strategy that’s relevant, relatable and […]

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16Nov

The Difference between a Domain, Organisation and Extended Validated SSL Certificate

Once upon a time anyone (business owner, or individual) could own a website, and visitors did not question the legitimacy of it. These days, cyber criminals are mimicking well-known websites, or using websites as the base from which to launch phishing attacks. And because trust is currency, the need to follow website cyber security protocols to ascertain a site’s trustworthiness is unnegotiable. One way in which to do the above is to install a SSL (Secure Socket Layer) Certificate on a website. What is a SSL Certificate? A SSL is authentication given to a website domain by a Certificate Authority (CA) after verifying some of the domain owner’s information. In general, the purpose of such a certificate is to: Ensure a sec […]

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03Nov

7 Tips to Help Your Shop Get Ready for Black Friday

Compared to the United States, Black Friday in South Africa is relatively inconsequential as it is not a State Public Holiday. However, that being said, statistics show that Black Friday sales in 2021 rose by between 15% – 30% from the year before. All shops, whether they are brick and mortar, or eCommerce, or both, can do with a dramatic sales boost leading up to Christmas. Black Friday on the 25th of November, offers your business an opportunity to draw in new customers, sell out old stock, introduce new products, and test your business’ readiness for Christmas shopping. Plus, with Cyber Monday being on the 28th of November – your shop could potentially make a ‘long weekend’ of it.   Here are so […]

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26Oct

Cyber Security Awareness Month — How to Protect Yourself and Your Business

Every hour criminal activity on the internet claims 97 victims in South Africa. Of these, the majority were fooled into clicking malicious links, or divulging sensitive information. The truth is, poor cyber ‘hygiene’ is helping cyber criminals launch their tactics successfully. In light of Cyber Security Awareness Month, we look at some of the latest trends so that you can improve your cyber ‘hygiene’ to better protect yourself, and your business from this very real threat.   1. What is cyber ‘hygiene’ and how can you improve it? Cyber ‘hygiene’ refers to everything you do online via your computer or smartphone. Are you creating strong passwords, and using different ones fo […]

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13Oct

8 Things you can do to Improve the Security of Your Website

In this article, we discuss 8 ways to improve the security of your website; as more South African business owners realise the value of having a website, the need to secure this asset is becoming more prominent every day. Every hour, 97 people fall victim to a cyber attack in this country, and businesses in particular are favourite targets. Cyber security measures should be prioritised in every business, and a great place to start is your website. Try these measures to ensure your Website’s Safety: 1. Add an SSL Certificate A Secure Socket Layer (SSL) Certificate encrypts any data shared between a website and a website visitor. Visitors to your website will obtain peace of mind with the “secure” padlock icon in your url, […]

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04Oct

How to Increase Traffic to your Website and Boost Leads

Fact: Having a website for your business is a must. Myth: You don’t need to worry about managing or editing a website after you’ve launched it. The truth is a professional business website has to be a dynamic hub. Visitors need to be regularly reminded and attracted to this online head quarters of yours in order for your business to acquire a steady flow of traffic and leads. The best way to see how your website is doing is to measure its metrics every month, and to improve and amend where needed.   If your website is showing a low number of users and sessions, here’s what you can do: Tip 1: Create & publish multimedia content Content will always be the most important thing you can create to attract vis […]

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26Sep

What is Email Only Hosting, and How can it Work for You?

Email Only Hosting powers either newly acquired, or additional email addresses for your registered domain name. It is an excellent way to improve your professional image during those first stages of your business, and assists in saving money in the process. If your company is growing and you need additional email addresses, then this is the perfect package. Email Only Hosting also offers numerous benefits to individuals and businesses alike.   The benefits of Email Only Hosting Email Only Hosting improves privacy and protection – Tired of all those ads in your inbox? With email hosting you can say goodbye to them. Any Email Only Hosting package from a credible hosting company should always include virus and spam fi […]

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19Sep

Top 5 Office Gadgets for Spring

Spring is a time for change and renewed energy. When applied to an office setting, “change” can translate into anything positive, like improved productivity, enhanced health, and all-over better planning. These are the top ingredients that happy and efficient teams are made of. We share our Top 5 gadgets to help bring a spring to your office-step this season.   1. Keep better track of your time with Ticktime The Ticktime time management desk tool showcases three different times. The actual time, A countdown timer, and A start-to-count timer This way you can track how long you are taking on projects, or set a count down on tasks that have a time limit. Make time for meditation and breaks more efficiently with […]

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12Sep

Ticking the Technical SEO Box

The Search Engine Optimisation (SEO) of your website is important. The good news: Most of your SEO can be done by yourself so it is cost-effective. The bad news: It’s not a once-off thing. But the best news is, that if you keep at it, your organic ranking will improve and customers who are looking for something that you sell will find you more easily. If you have the budget for an SEO specialist – go for it – because SEO can get very technical. The following tips are ideal for beginners, our Site Builder customers, or website owners that want to ensure they are covering the basics.   So here’s a recap of the three types of SEO: On-page SEO – which refers to things you can do on your website […]

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