Website hosting is often one of the things a company take out and forget about. Things change. And surely your business have grown substantially. Don’t let bad hosting happen to a good company because it can do far more harm than good.

How poor hosting can damage your company

It can lead to a damaged reputation

The way you portray your products and services online is critical to your brand’s reputation. A slow, ill-responding or poorly loading site could irritate potential customers and leave a bad impression about your company.

It can lead to a loss of potential sales

A website that isn’t functioning optimally could potentially cost you sales. Who would trust a site that takes too long to load or displays products disjointly? 

It can affect the ROI on Google Adword campaigns

If you are spending money on Google Adword campaigns but your website is powered by average hosting, it is money down the drain. No interested shopper has the time to wait for products to load.

It can lead to affected Search Engine Rankings

Search Engines like Google are all about giving customers what they want. That is why they are so successful. They don’t like referring their users to websites that don’t function optimally as this will lead to high bounce rates which isn’t good for their reputation. This means your ranking will be affected.

5 Signs it’s time to upgrade your hosting

It’s 2020 and competition is hectic! That’s why everyone in the company needs to bring it! And your hosting should too. Here’s signs it’s time to move up to the next package or change hosting provider:

1. Your site is slow: Sometimes other factors affect the loading of a site, for e.g. too many large images etc. But if all the back-end development issues have been cleared up and your site is still slow it is time for an upgrade.

2. You’ve had a security breach: Security breaches can affect a company in more ways than one. Yes, money will be lost while a site is down but think about the trust you will lose as well. Find a hosting company that scans for vulnerabilities and offers secure hosting.

3. Your website often experiences periods of down-time: The truth of the matter is that when you look back over the last year your site should rarely have been down. If you can recall several occasions, it means you either have too many visitors for the hosting plan you are on or your website hosting company isn’t hosting on reliable servers that are boasting optimum uptime and performance. 

4. Your website performs badly during peak times: This is perhaps the most obvious indicator that you are ready to upgrade to a better plan. Peak times are exactly the time you want your website hosting to come through for you, so move up!

5. Your business has grown recently: A new product line, the employment of more employees, the signing of a large new client etc. can all affect the performance of your website, make sure you are ready for more storage, more bandwidth and more email accounts.

At Domains.co.za we are experts in Web Hosting, WordPress Hosting and Epyc VPS Hosting as well as domain names and SSL security. With our dedicated data centre in Johannesburg, we are able to offer our customers extreme hosting speeds, reliability, security and performance.

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Chantel Venter

Chantél Venter is a creative writer, strategic thinker, and a serious gesticulator. She’s passionate about storytelling, small businesses and bringing color to the world ­– be it through her words or wardrobe.

She holds a four-year degree in Business and Mass Media Communication and Journalism. She’s been a copywriter and editor for the technology, insurance and architecture industries since 2007 and believes anybody can run a small business successfully. She therefore enjoys finding and sharing the best and most practical tips for this purpose.