Something new and exciting is afoot. A new initiative called eCommerce Day , which will take place on the 10th of March 2021. Much like Black Friday and Cyber Monday, eCommerce Day aims to get South African consumers comfortable and enthusiastic about shopping online, and who knows, it may even inspire new online stores in the [...]
There are tens of thousands of plugins available for WordPress, many of which are overhyped. At a loss as to which to single out? We’ve tried and tested a few and think these are the five your WordPress site should consider investigating further. 1. Yoast SEO to help you optimise better Only 5% of the search [...]
Since the start of the Covid-19 pandemic, the adoption of online transacting in South Africa gained considerable traction. In fact, according to Statista there are now 38.13 million active internet users in the country. Each of these users are using online to work, research products and prices, check social platforms, or buy items for [...]
The eCommerce boom is real and, it turns out that lockdown was the little ‘nudge’ that South African consumers needed to develop a crush for online shopping. In fact, eCommerce revenue in SA is estimated to reach R225-billion by 2025. Here are some interesting trends to keep in mind now that eCommerce is really [...]
It’s 2021, every business should have a professional website. A website is not just a carrier that transports your business to potential customers, it’s also your business’ online hub. The first-place prospects will turn to, to find out more about you. Sadly, less than 64% of small businesses have websites. [...]
Before the pandemic, cyber security was a serious concern for most companies, however, in the past year it has pushed its way higher up on the daily business agenda and now includes most individuals as well! Here’s why... The pandemic’s influence increased digitalization of several companies’ processes, while other [...]
Using email for marketing is still very much in use. Sceptical? With the floods of spam and junk mail everyone is constantly receiving, it could easily seem like a waste of effort. The Protection of Personal Information Act (POPIA) , requires companies to send emails to an ‘opted-in database’ only, which makes reaching your [...]
Lockdown restrictions and Covid-19 regulations are placing immense pressure on businesses across the world. Whether your business is currently unable to run normally, or at all, aim to use this forced “pause” in pace to reflect, adapt and find new ways to grow your company and sell your products or services. 1. Register a domain [...]
As we head into the festive season, it’s an important time to ramp up marketing initiatives to ensure that your eCommerce store stands out online. In a Covid-19-reality, there will be less feet hitting the shop floors and probably smaller Christmas shopping budgets as well. Yet now, more than ever, it is eCommerce’s time to shine . Make [...]
“Get an eCommerce store”, they said. “It will be fun”, they said. But the truth is, more like most of the things in life that are actually worth doing, it is hard work. So, you’ve got a great eCommerce website, you are selling quality goods at reasonable prices, and you are using good marketing strategies to keep your business visible… but, [...]
Over the past few years online shopping has shown great potential in South Africa. According to an eCommerce report bypPayPal together with research firm Ipsos, the online shopping market in SA was estimated at around R45.3 billion at the end of 2018. The report indicates that 70% of active adult online users have made an online purchase [...]
“It is not a failure to readjust my sails to fit the waters I find myself in.” ― Mackenzi Lee Life changed, literally overnight for everybody worldwide. The pandemic has changed habits and adapted the way humans think about everyday things like going to the shops or interacting with a service provider. It would [...]
Online stores are huge in America and China, but this trend is also on the rise in SA. An eCommerce report by PayPal together with research firm Ipsos, believes that the online market in SA will grow by R17 billion over the next two years (currently R43-billion). Being successful online requires several things of which a [...]
Digital transformation is a journey. It differs from company to company because your goals and challenges will dictate the technology you need. For the same reason it is not only about technology but also about the people. The benefits to you, your staff and ultimately your customers will navigate your business in the digital era. In [...]
During the ‘pandemic’ eCommerce is booming! Prior to Covid-19, South African shoppers were generally ‘slower’ to adopt to online shopping. However, according to a Nielsen Study, The New Shopper Normal , the general buying behaviours of [...]
A lot can happen over six months. During the first 4 levels of Lockdown many industries have shown agility in their “creative” responses; new ways of doing business have started and employees have adapted to the “new normal”. Unfortunately, there is the other side [...]
Most shoppers in a brick & mortar store behave conventionally, whilst some are on a mission for something specific, others are casually browsing. However, generally speaking, the majority of items that go into a shopping basket, or trolley, lead to a successful checkout. Rarely do we see abandoned baskets and trolleys in a physical [...]
Does your small business have a website? If not, 2021 could be a great year to consider getting your business online. Statistics show that a large majority of consumers research companies and their competitors before engaging with a few. Not having a website means you are not even in the running. Don’t have a website - why not build [...]
