Turn Your Business Dreams Into Reality By Registering The Right Domain Name
It is not unusual to notice a spike in new domain name registrations during the first quarter of every year. Generally, the holidays offer entrepreneurs and startups clarity surrounding great business ideas. In contrast, the hype of the New Year, in turn, offers enough motivation to turn these ideas into viable businesses. And as we like to say: “It all starts with a domain name.”
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Registering the Right Domain Name
Registering the right domain name is an incredibly important part of creating and setting up a business. The physical location of your business is something no company will take up lightly. It should be the same when you choose a domain name. Your domain name is where your business will live on the World Wide Web. A domain name contributes to your online visibility, and that’s why the domain name itself and its extension should be chosen with extra care.
Domain name registrations for second level domains ending in .za surpassed the 1.2 million mark according to recent statistics. Africa’s time is now and the popularity of geographic Top Level Domains (gTLDs) is a clear indication of this. Over the past year, .africa has taken the continent by storm with large companies like Absa and Adams & Adams adopting the gTLD. Similarly, .joburg, .capetown and .durban are becoming increasingly popular with businesses wanting to gain more traffic from locals.
Domain Name Tips
Before making your decision, consider the following to make sure you are registering the right domain name:
- Your business name and domain name do not have to be the same
- If appropriate, a unique domain name extension such as .joburg or .online can help your business stand out online.
- Memorability is key, so choose something that isn’t difficult to spell or confusing
- Keywords in domains are great but do not affect your Google rankings
- Research if your name isn’t already being used, as trademark issues can create a nightmare for your business
Search for your ideal domain name here
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VIDEO: How to Choose & Register the PERFECT Domain Name
Chantél Venter is a creative writer, strategic thinker, and a serious gesticulator. She’s passionate about storytelling, small businesses and bringing color to the world – be it through her words or wardrobe.
She holds a four-year degree in Business and Mass Media Communication and Journalism. She’s been a copywriter and editor for the technology, insurance and architecture industries since 2007 and believes anybody can run a small business successfully. She therefore enjoys finding and sharing the best and most practical tips for this purpose.