Africa is trending! It's huge. It's brimming with opportunities. And it’s gorgeous. No wonder tens of thousands of companies have opted to make .africa (a relatively new Top-Level Domain) their official online "zip" code. This domain extension offers everything an African business wants: A name that's short and sweet yet acts as an immediate identifier of its purpose online. 

CONTENTS:

– About a .africa domain name extension
– If you have an African target audience, then get a .africa
– A .africa is for you if you have an Africa-based business
– If you tour the continent professionally, or personally, then it’s a .africa
– Get a .africa domain if you are an Afrocentric business

About a .africa domain name extension

The .africa domain name extension became available for registration in 2017 as the official top-level domain (TLD) for the African and Pan African market. There are currently more than 28 000 registered .africa domain names.

If you are unsure whether a .africa is relevant for your business, here are some examples of companies that will flourish with this extension:

If you have an African target audience, then get a. africa

If your business or website specifically targets an African audience, a .africa domain can help you promote growth, establish your regional targeting, and enhance visibility among African internet users.

A .africa is for you if you have an Africa-based business 

Is your business, organisation, NPO, or NGO in Africa? Get the domain name to match because it not only immediately identifies you with this continent from a location perspective, but it also shows you are proud of the connection.

If you tour the continent professionally, or personally, then it’s a .africa

Travel agencies, tour operators, hospitality businesses, and personal travel bloggers can use a .africa domain to promote African destinations, attractions, and travel services.

Get a .africa domain if you are an Afrocentric business

Africa is rich in culture and heritage. If you own a business that promotes African art, entertainment, dance, music, and literature, a .africa domain name will serve you well.

4 Reasons why Africa is the coolest continent on the planet:

• We've got a whole lot of interesting people: As the second largest continent, Africa is also the second most populated one. But we come in first place when it comes to diversity in ethnic groups, languages (2000+), and cultures.
   
• We have many number 1s: We boast the largest hottest desert (Sahara – 9.4 million km2), the longest river (Nile 6 650km), the largest tropical lake (Lake Victoria) and the biggest waterfall (Victoria Falls – double the height of Niagara Falls and 500m wider) in the world.
   
• We naturally have what others want: Africa's natural resources are unlike anywhere else in the world. This continent is practically made of minerals, suppling approximately 57% of diamonds and chromium, and following up that with over 30% of gold, phosphate, manganese, uranium, bauxite and cobalt (Refer Africa' s Fabulous Mineral Wealth by Bright Simons).
   
• We have the world's most wow-factor animals: Like lions, elephants, giraffes, zebras, gorillas, rhinoceroses, etc. and our Serengeti Plain is the world’s largest Nature Reserve with the most variety of mammals.

Get onboard with a .africa and join in our continent's amazing achievements.

KEY TAKEAWAY:

Every business wants a domain name that's memorable. Luckily, these days you have options beyond a .co.za or a .com extension. If Africa or Africans are part of your business ethos you can make a .africa work very well. There is a movement towards Afrocentricity and if your company can identify with this movement, it will count in your favour as this continent is the one to watch going forward.

At Domains.co.za, we believe our customers should be spoilt for choice with regards to products and packages. We sell all the popular TLDs, and we bring you the newest and trendiest ones too. Our domain name service is incredibly extensive, and we provide our customers with numerous free value-added services to make the experience a mutually beneficial one.

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Chantel Venter

Chantél Venter is a creative writer, strategic thinker, and a serious gesticulator. She’s passionate about storytelling, small businesses and bringing color to the world ­– be it through her words or wardrobe.

She holds a four-year degree in Business and Mass Media Communication and Journalism. She’s been a copywriter and editor for the technology, insurance and architecture industries since 2007 and believes anybody can run a small business successfully. She therefore enjoys finding and sharing the best and most practical tips for this purpose.