Why the right domain name makes business sense

In a digital age, a strong online presence is non-negotiable. Making an impact on the World Wide Web involves a whole lot of thinking, planning and strategising, and it all starts with choosing the RIGHT domain name. 

Years ago the options for domain name extensions were limited. You had your premium domain names like .com and co.za and generally, most companies went with something like BusinessName.co.za - and it worked. Today, there are far more options and simply registering BusinessName.co.za might not be the best and only way forward. Some companies could benefit from choosing a more modern domain name extension while others can benefit from sticking to a traditional extension but opting for a keyword name instead. 

Here’s why choosing the right domain name is important:

  • One little domain can tell a bigger story

BusinessName.co.za doesn’t really tell the whole story. But BusinessName.joburg,  PartyPlanner.co.za or better yet PartyPlanner.joburg could. A domain name can offer customers instant insights into where your company is located and what it does. Clever thought-out domain names can also send other indirect signals about your business like “we are internet-savvy”, “we think outside of the box”, “we innovate”.

  • The options are modern and diverse

Traditional premium domain name extensions will always be hot property but unfortunately, you might not be able to get the name combination you are after. Why settle for another name if there is a more modern extension that could add more value? An online store could work perfectly with a .online extension for example. A .design could add value to an architecture or graphic design company and .bar for nightclubs. And if you think about it, geographic domain extensions such as .joburg, .durban, .capetown and .africa could add considerable value to services and travel companies in the area.

  • Your business can be more memorable

If you are able to select a domain name that is memorable, you are well on course to building that formidable presence everyone is fighting for online. It is an advantage if your domain name can be easily recalled and searched for. It’s great for direct navigation traffic, and when it is good for direct traffic, you can be sure it is excellent for your site’s SEO.

The point is, you should think and consider your options before registering just any domain name because the right one can work harder for you.

This month, Domains.co.za is sharing the love and selling new African geographic top-level domains (gTLDs)  registrations for only R30. Promotion valid until 29 February 2020. 

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