{"id":1008,"date":"2018-04-30T00:00:00","date_gmt":"2018-04-29T22:00:00","guid":{"rendered":""},"modified":"2025-07-31T10:17:16","modified_gmt":"2025-07-31T08:17:16","slug":"what-the-right-domain-name-can-do-for-you","status":"publish","type":"post","link":"https:\/\/www.domains.co.za\/blog\/what-the-right-domain-name-can-do-for-you\/","title":{"rendered":"What The Right Domain Name Can Do For Your SME"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Choosing the right domain name is just as important as choosing the name of your company. It is not just as simple as taking your company\u2019s name and adding a.co.za extension to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why not? Because you first need to know what the options are and what a domain name can do for you, before you can make an informed decision.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>TABLE OF CONTENTS<\/h4><nav><ul><li><a href=\"#why-the-right-domain-name-is-important\">Why the Right Domain Name is Important<\/a><ul><li><a href=\"#1-a-domain-name-lets-your-company-stand-out\">1. A domain name lets your company stand out<\/a><\/li><li><a href=\"#2-a-domain-name-lets-you-look-the-part\">2. A domain name lets you look the part<\/a><\/li><li><a href=\"#3-get-email-addresses-yourdomainname\">3. Get email addresses @yourdomainname<\/a><\/li><li><a href=\"#4-a-domain-name-lets-you-share-where-you-are-and-what-you-do\">4. A domain name lets you share where you are and what you do<\/a><\/li><\/ul><\/li><li><a href=\"#tips-to-help-you-choose-the-right-domain-name\">Tips to help you choose the right domain name<\/a><\/li><li><a href=\"#do-you-need-a-domain-name\">Do you need the right domain name?<\/a><\/li><li><a href=\"#register-a-domain-name\">Register the Right Domain Name<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-the-right-domain-name-is-important\">Why the Right Domain Name is Important<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-a-domain-name-lets-your-company-stand-out\">1. A domain name lets your company stand out<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Your website will form part of the billion plus websites out there. While <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" alt=\"Link to Wikipedia - Search Engine Optimization - SEO\" title=\"Wikipedia - Search Engine Optimization - SEO\" target=\"_blank\" rel=\"noopener\">Search Engine Optimisation<\/a>, Google Adwords and other forms of online marketing will surely improve your awareness, a carefully chosen domain can make you more memorable, help build your brand and make it easy to find you online without having to spend extra.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-a-domain-name-lets-you-look-the-part\">2. A domain name lets you look the part<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Credibility in business is everything. Your own domain name shows you are a professional company with your eyes set on the long run. It allows you to build trust and it also shows that you care enough about your business to invest in it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-get-email-addresses-yourdomainname\">3. Get email addresses @yourdomainname<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It is not only about having a domain name or a website with your domain but it is the professionalism of having an email address @yourdomainname. Think about it. If somebody sends you a quotation from a @gmail.com or @mweb.co.za, you probably won\u2019t find it professional and you may even wonder whether or not you should use them. On the other hand, receiving a quotation from a company email like <a href=\"mailto:yourname@yourdomainname.co.za\">yourname@yourdomainname.co.za<\/a> instantly instils professionalism and brand awareness.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\">&#8220;><a href=\"https:\/\/www.domains.co.za\/domain-registration\" alt=\"Link to Domains.co.za - Register Domains\" title=\"Domains.co.za - Register Domains\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-1-2-1024x306.png\" alt=\"Header Text - Choosing The Right Domain Name\" class=\"wp-image-2436\" title=\"Domains.co.za Blog - What the Right Domain Name can do for you\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-1-2-1024x306.png 1024w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-1-2-300x90.png 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-1-2-768x230.png 768w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-1-2-960x287.png 960w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-1-2-786x235.png 786w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-1-2.png 1160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-a-domain-name-lets-you-share-where-you-are-and-what-you-do\">4. A domain name lets you share where you are and what you do<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If your company\u2019s name isn\u2019t wow or clear enough, choose something that will resonate with your potential customers instead. For e.g. if you own a store that sells glassware choose something like www.everythingglass.co.za<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although .co.za is a perfectly good extension for your South African business, did you know that .joburg, .capetown and .durban could also give you that Proudly South African feel you are after? Or if your company\u2019s target audience is based across Africa, why not go with .africa? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your domain extension can also tell others exactly what you do i.e. .online \u2013 for your online store, .love \u2013 for your dating site, .accountant \u2013 for your accountancy firm, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tips-to-help-you-choose-the-right-domain-name\">Tips to help you choose the right domain name<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep it short<\/li>\n\n\n\n<li>Make it easy to remember<\/li>\n\n\n\n<li>Avoid strange spelling of an existing word<\/li>\n\n\n\n<li>Make sure people will be able to pronounce it (because word-of-mouth is vital)<\/li>\n\n\n\n<li>Choose a unique name and extension that fits with what you do or where you do it in<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do-you-need-a-domain-name\">Do you need the right domain name?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quickly and easily search for your new domain and register it now with our free online AI Domain Name Generator tool.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.domains.co.za\/domain-ai-registration\" alt=\"Link to Domains.co.za - AI Domain Name Generator\" title=\"Domains.co.za - AI Domain Name Generator\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"217\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-2.jpg\" alt=\"Strip Banner Text - Get the Right Domain Name with Domains.co.za's AI Domain Name Generator\" class=\"wp-image-2429\" title=\"Get the Right Domain Name with Domains.co.za's AI Domain Name Generator\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-2.jpg 800w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-2-300x81.jpg 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/04\/right-domain-name-2-768x208.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"register-a-domain-name\">Register the Right Domain Name<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VIDEO:<\/strong>  <a href=\"https:\/\/www.youtube.com\/watch?v=RHCJNdsqf9E\" alt=\"Link to Domains.co.za - How to Choose &amp; Register the PERFECT Domain Name\" title=\"Domains.co.za - How to Choose &amp; Register the PERFECT Domain Name\" target=\"_blank\" rel=\"noopener\">How to Choose &amp; Register the PERFECT Domain Name<\/a><\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/RHCJNdsqf9E\" alt=\"Domains.co.za YouTube - How to Choose &amp; Register the PERFECT Domain Name\" title=\"Domains.co.za YouTube - How to Choose &amp; Register the PERFECT Domain Name\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the right domain name is just as important as choosing the name of your company. It is not just as simple as taking your company\u2019s name and adding a.co.za extension to it. Why not? Because you first need to know what the options are and what a domain name can do for you, before you can make an informed decision. Why the Right Domain Name is Important1. A domain name lets your company stand out2. A domain name lets you look the part3. Get email addresses @yourdomainname4. A domain name lets you share where you are and what you doTips to help you choose the right domain nameDo you need the right domain name?Register the Right Domain Name Why the Right Domain Name is Important 1. A domain name lets your company stand <a alt='What The Right Domain Name Can Do For Your SME' title='What The Right Domain Name Can Do For Your SME' href='https:\/\/www.domains.co.za\/blog\/what-the-right-domain-name-can-do-for-you\/' class='moreElipsis'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1009,1011,1008],"tags":[1833],"class_list":["post-1008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-tips","category-general","category-how-to-guides","tag-what-the-right-domain-name-can-do"],"_links":{"self":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/comments?post=1008"}],"version-history":[{"count":8,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1008\/revisions"}],"predecessor-version":[{"id":3042,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1008\/revisions\/3042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media\/1185"}],"wp:attachment":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media?parent=1008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/categories?post=1008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/tags?post=1008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}