{"id":1018,"date":"2018-09-06T00:00:00","date_gmt":"2018-09-05T22:00:00","guid":{"rendered":""},"modified":"2025-07-30T16:29:46","modified_gmt":"2025-07-30T14:29:46","slug":"keywords-in-domain-names","status":"publish","type":"post","link":"https:\/\/www.domains.co.za\/blog\/keywords-in-domain-names\/","title":{"rendered":"Keywords In Domain Names &#8211; How Important Are They?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>The right <a href=\"https:\/\/www.domains.co.za\/domain-registration\" alt=\"Link to Domains.co.za - Register Domains\" title=\"Domains.co.za - Register Domains\" target=\"_blank\" rel=\"noopener\">domain name registration<\/a> can do a lot for your business behind the scenes and should by no means be chosen lightly. While there are many that favour branded domain names (i.e. your business name), others again believe a keyword domain name (i.e. what your business does) could be more effective in more ways than one. Is this still the case?<\/p>\n\n\n\n<p>To answer this, let\u2019s take a step back and look at what <a href=\"https:\/\/www.domains.co.za\/blog\/what-the-right-domain-name-can-do-for-you\/\" alt=\"Link to Domains.co.za Blog - What the Right Domain Name can do for you\" title=\"Domains.co.za - What the Right Domain Name can do for you\" target=\"_blank\" rel=\"noopener\">the right domain name<\/a> should do.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>TABLE OF CONTENTS<\/h4><nav><ul><li><a href=\"#what-to-look-for-in-domain-names\">What To Look For in Domain Names<\/a><\/li><li><a href=\"#using-keywords-in-domain-names\">Using Keywords In Domain Names<\/a><\/li><li><a href=\"#how-to-register-a-domain-name\">How to Register a Domain Name<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-to-look-for-in-domain-names\">What To Look For in Domain Names<\/h3>\n\n\n\n<p><strong>The right domain names should:<\/strong><\/p>\n\n\n\n<p>\u2022<strong> Be memorable:<\/strong> A domain name that is easy to remember makes it easier for potential customers to recall and search it later. It is a cost-effective marketing tool that could help you get more traffic as a result. Just think about www.webuycars.co.za or EXAMPLE: www.wesellcars.co.za. They are hard to forget.<\/p>\n\n\n\n<p>\u2022 <strong>Be marketable: <\/strong>The right name enhances a company\u2019s marketability. Think about how it would sound over a radio ad or how it would look on a printed advert. A difficult-to-spell, tedious, or lengthy domain name could do more harm than good.<\/p>\n\n\n\n<p>\u2022 <strong>Be suited to your industry: <\/strong>Your business\u2019 domain name should fit in with your line of work. Some industries are more professional than others, and creative wordplay isn\u2019t always appropriate.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image aligncenter size-large\">\n<figure ><a href=\"https:\/\/www.domains.co.za\/domain-registration\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-1-1024x306.png\" alt=\"Strip Banner Text - Using Keywords in Domain Names \u2013 Is it important?\" class=\"wp-image-2451\" title=\"Using Keywords in Domain Names \u2013 Is it important?\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-1-1024x306.png 1024w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-1-300x90.png 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-1-768x230.png 768w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-1-960x287.png 960w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-1-786x235.png 786w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-1.png 1160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"using-keywords-in-domain-names\">Using Keywords In Domain Names<\/h3>\n\n\n\n<p>With the above points in mind, if used professionally and appropriately, keywords in domain names can do a lot for your business from a visitor&#8217;s point of view, but can they enhance your SEO?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/ranking-keyword-domains\/263693\/\" alt=\"Link to Search Engine Journal - Google\u2019s Preferred Structured Data\" title=\"Search Engine Journal - Google\u2019s Preferred Structured Data\" target=\"_blank\" rel=\"noopener\">According to Google\u2019s John Mueller<\/a>, using keywords in domain names does not boost a company\u2019s ranking for that particular keyword. Only unique, value-added, and relevant content, user intent for the content created, and links to your website can do that.<\/p>\n\n\n\n<p>At Domains.co.za, we want your business to be successful with the name you choose. That is why we don\u2019t just offer a wide selection of all the best and most popular domain extensions but also SuperFast SSD web,<a href=\"https:\/\/www.domains.co.za\/vps-hosting\" alt=\"Link to Domains.co.za - VPS Hosting\" title=\"Domains.co.za - VPS Hosting\" target=\"_blank\" rel=\"noopener\">&nbsp;VPS hosting<\/a>, an extremely professional and easy<a href=\"https:\/\/www.domains.co.za\/websitebuilder\" alt=\"Link to Domains.co.za - Website Builder Add-on\" title=\"Domains.co.za - Website Builder Add-on\" target=\"_blank\" rel=\"noopener\"> website builder solution<\/a> together with a series of<a href=\"https:\/\/www.domains.co.za\/ssl\/domain-validated-ssl-certificates\" alt=\"Link to Domains.co.za - Domain Validated SSL Certificates\" title=\"Domains.co.za - Domain Validated SSL Certificates\" target=\"_blank\" rel=\"noopener\"> online security products<\/a> to make your business\u2019s online presence as pleasurable as it should be.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.domains.co.za\/domain-ai-registration\" alt=\"Link to Domains.co.za - AI Domain Name Generator\" title=\"Domains.co.za - AI Domain Name Generator\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"217\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-2.jpg\" alt=\"Strip Banner Text \u2013 Domains.co.za\u2019s AI Domain Name Generator for Keywords in Domain Names\" class=\"wp-image-2452\" title=\"Domains.co.za\u2019s AI Domain Name Generator for Keywords in Domain Names\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-2.jpg 800w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-2-300x81.jpg 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2018\/09\/keywords-in-domain-names-2-768x208.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-register-a-domain-name\">How to Register a Domain Name<\/h3>\n\n\n\n<p><strong>VIDEO:<\/strong>  <a href=\"https:\/\/www.youtube.com\/watch?v=RHCJNdsqf9E\" alt=\"Link to Domains.co.za - How to Choose &amp; Register the PERFECT Domain Name\" title=\"Domains.co.za - How to Choose &amp; Register the PERFECT Domain Name\" target=\"_blank\" rel=\"noopener\">How to Choose &amp; Register the PERFECT Domain Name<\/a><\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/RHCJNdsqf9E\" alt=\"Domains.co.za YouTube - How to Choose &#038; Register the PERFECT Domain Name\" title=\"Domains.co.za YouTube - How to Choose &#038; Register the PERFECT Domain Name\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>The right domain name registration can do a lot for your business behind the scenes and should by no means be chosen lightly. While there are many that favour branded domain names (i.e. your business name), others again believe a keyword domain name (i.e. what your business does) could be more effective in more ways than one. Is this still the case? To answer this, let\u2019s take a step back and look at what the right domain name should do. What To Look For in Domain NamesUsing Keywords In Domain NamesHow to Register a Domain Name What To Look For in Domain Names The right domain names should: \u2022 Be memorable: A domain name that is easy to remember makes it easier for potential customers to recall and search it later. It is a <a alt='Keywords In Domain Names &#8211; How Important Are They?' title='Keywords In Domain Names &#8211; How Important Are They?' href='https:\/\/www.domains.co.za\/blog\/keywords-in-domain-names\/' class='moreElipsis'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1009],"tags":[1078,1079,1080],"class_list":["post-1018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-tips","tag-keywords-in-domain-names","tag-parked-domain-names","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/comments?post=1018"}],"version-history":[{"count":12,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1018\/revisions"}],"predecessor-version":[{"id":2967,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1018\/revisions\/2967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media\/1195"}],"wp:attachment":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media?parent=1018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/categories?post=1018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/tags?post=1018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}