{"id":1070,"date":"2020-11-10T00:00:00","date_gmt":"2020-11-09T22:00:00","guid":{"rendered":""},"modified":"2025-11-28T15:25:08","modified_gmt":"2025-11-28T13:25:08","slug":"attract-more-traffic-to-your-ecommerce","status":"publish","type":"post","link":"https:\/\/www.domains.co.za\/blog\/attract-more-traffic-to-your-ecommerce\/","title":{"rendered":"How To Attract More Traffic To Your eCommerce Store This Festive Season"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Here are 7 steps on how to attract more traffic to your eCommerce Store today. As we head into the festive season, it\u2019s an important time to ramp up marketing initiatives to ensure that your eCommerce store stands out online. In a Covid-19-reality, there will be less feet hitting the shop floors and probably smaller Christmas shopping budgets as well. Yet now, more than ever, <a href=\"https:\/\/themediaonline.co.za\/2020\/05\/covid-19-fastracks-online-shopping-in-south-africa\/\" target=\"_blank\" rel=\"noopener\">it is eCommerce\u2019s time to shine<\/a>. Make your website \u201csticky\u201d this Christmas with our top 7 tips to attract more traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But before we jump in, we would like to mention two very website must-haves:<br>\u2022 mobile responsiveness;<br>\u2022 and fast, secure &amp; reliable <a href=\"https:\/\/www.domains.co.za\/web-hosting-south-africa\" target=\"_blank\" rel=\"noopener\">web hosting<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the above two factors are not in place, any efforts you make could fail, as online shoppers expect nothing less.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>TABLE OF CONTENTS<\/h4><nav><ul><li class=\"\"><a href=\"#how-to-attract-more-traffic-to-your-e-commerce-store\">How to Attract More Traffic to Your eCommerce Store<\/a><ul><li class=\"\"><a href=\"#1-provide-great-content\">1. Provide Great Content<\/a><\/li><li class=\"\"><a href=\"#2-launch-new-products-or-services\">2. Launch New Products or Services<\/a><\/li><li class=\"\"><a href=\"#3-publish-free-informative-guides\">3. Publish Free Informative Guides<\/a><\/li><li class=\"\"><a href=\"#4-publish-poll-results\">4. Publish Poll Results<\/a><\/li><li class=\"\"><a href=\"#5-email-marketing\">5. Email Marketing<\/a><\/li><li class=\"\"><a href=\"#6-use-social-media\">6. Use Social Media<\/a><\/li><li class=\"\"><a href=\"#7-use-influencers\">7. Use Influencers<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#how-to-choose-the-perfect-domain-name\">Optimise Your Online Store<\/a><\/li><li class=\"\"><a href=\"#o\">Other Blogs of Interest<\/a><\/li><\/ul><\/nav><\/div>\n\n\n<div class=\"wp-block-image wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.domains.co.za\/images\/kb\/web-hosting-plans.png\" alt=\"How To Attract More Traffic - WordPress Packages\" title=\"How To Attract More Traffic - WordPress Packages\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-attract-more-traffic-to-your-e-commerce-store\">How to Attract More Traffic to Your eCommerce Store<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"1-provide-great-content\"><span style=\"font-size: 14pt;\">1. Provide Great Content<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Great content (i.e. blogs, promotions, success stories, photos, infographics, before and after, product descriptions etc.) does two things. It directly attracts potential customers to your site, and indirectly attracts future potential customers through improved Search Engine rankings. That is why it\u2019s a great idea to create content that will interest your target audience on an ongoing basis.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"2-launch-new-products-or-services\"><span style=\"font-size: 14pt;\">2. Launch New Products or Services<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">People love to hear about new products and\/or value-added services. A surefire way to lure visitors in now is to launch something new and exciting aimed for the festive season. If you do not have something new to sell, consider running a promotion, free offer, or discounted shipping.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"3-publish-free-informative-guides\"><span style=\"font-size: 14pt;\">3. Publish Free Informative Guides<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">People also love receiving free, valuable, and informative content that took time and insight to create. How to Guides, LookBooks, tutorials and online courses are a great way to attract website visitors and build your database. In addition, you can create free information that could help instill a deeper need for the very products you sell.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"4-publish-poll-results\"><span style=\"font-size: 14pt;\">4. Publish Poll Results<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Opinions always matter, that is why surveys and reports are such hits. However, you do not have to run complex research campaigns, why not run multiple short polls on your website instead? Alternatively, you could run them on your social media platforms, and then publish the results on your website.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"5-email-marketing\"><span style=\"font-size: 14pt;\">5. Email Marketing<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing is still a great tool when used in conjunction with other marketing platforms. It is non-intrusive, super cheap and by using a database that \u201copted-in\u201d to hear from you, it is highly targeted as well. Use it to tell them about your latest promo, or case study and attract visitors to your website this way.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"6-use-social-media\"><span style=\"font-size: 14pt;\">6. Use Social Media<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Social media also remains an effective way to direct traffic. Utilise it when you have new website content, promotional offers, a new product, or just something that\u2019s amazing and cool on your website. Make use of stories on Facebook and Instagram to invite anticipation about your Black Friday special, or the free LookBook customers can download from your website.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"7-use-influencers\"><span style=\"font-size: 14pt;\">7. Use Influencers<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Why brag about yourself if others can do it for you? One of the most successful marketing strategies to date remains word-of-mouth. This is because people want to know what others have to say about your product before they buy it. Influencers can help lead more traffic to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t have a website yet? With Domains.co.za\u2019s <a href=\"https:\/\/www.domains.co.za\/websitebuilder\" target=\"_blank\" rel=\"noopener\">Site Builder solution<\/a> you can create your own website quickly and professionally. Professional looking Templates, with an easy to use Drag &amp; Drop functionality and plenty of Plugins that allow for online shopping, can allow you to sell from your website in time for the festive season.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-to-choose-the-perfect-domain-name\">Optimise Your Online Store<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VIDEO:<\/strong>  <a href=\"https:\/\/www.youtube.com\/watch?v=fWE91_g7ZHk\" alt=\"Link to Domains.co.za - Optimise Your Online Store\" title=\"Domains.co.za - Optimise Your Online Store\" target=\"_blank\" rel=\"noopener\">Optimise Your Online Store<\/a><\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fWE91_g7ZHk\" alt=\"Domains.co.za YouTube - Optimise Your Online Store\" title=\"Domains.co.za YouTube - Optimise Your Online Store\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"o\">Other Blogs of Interest<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.domains.co.za\/blog\/increase-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Increase Traffic To Your Website And Boost Leads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.domains.co.za\/blog\/strategies-to-maximise-e-commerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 Proactive Strategies to Maximise Your New eCommerce Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.domains.co.za\/blog\/managed-cpanel-hosting-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Domains.co.za\u2019s Managed cPanel Hosting For eCommerce Growth Support<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.domains.co.za\/blog\/wordpress-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Choose WordPress For Ecommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.domains.co.za\/blog\/pivot-your-company-for-the-covid-19-ecommerce-boom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pivot your Company for the Covid-19 eCommerce Boom<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here are 7 steps on how to attract more traffic to your eCommerce Store today. As we head into the festive season, it\u2019s an important time to ramp up marketing initiatives to ensure that your eCommerce store stands out online. In a Covid-19-reality, there will be less feet hitting the shop floors and probably smaller Christmas shopping budgets as well. Yet now, more than ever, it is eCommerce\u2019s time to shine. Make your website \u201csticky\u201d this Christmas with our top 7 tips to attract more traffic. But before we jump in, we would like to mention two very website must-haves:\u2022 mobile responsiveness;\u2022 and fast, secure &#038; reliable web hosting. If the above two factors are not in place, any efforts you make could fail, as o <a alt='How To Attract More Traffic To Your eCommerce Store This Festive Season' title='How To Attract More Traffic To Your eCommerce Store This Festive Season' href='https:\/\/www.domains.co.za\/blog\/attract-more-traffic-to-your-ecommerce\/' class='moreElipsis'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1009],"tags":[1856],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-tips","tag-attract-more-traffic"],"_links":{"self":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/comments?post=1070"}],"version-history":[{"count":5,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1070\/revisions"}],"predecessor-version":[{"id":4089,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1070\/revisions\/4089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media?parent=1070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/categories?post=1070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/tags?post=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}