{"id":1102,"date":"2021-10-13T00:00:00","date_gmt":"2021-10-12T22:00:00","guid":{"rendered":""},"modified":"2025-08-29T14:48:10","modified_gmt":"2025-08-29T12:48:10","slug":"things-to-gear-up-for-christmas-online","status":"publish","type":"post","link":"https:\/\/www.domains.co.za\/blog\/things-to-gear-up-for-christmas-online\/","title":{"rendered":"3 Things To Gear Up For Christmas Online \u2013 Part 1"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>In this blog we focus on helping you find things to gear up for Christmas Online. Part one we focus on strategise, marketing and your email list. When it comes to Christmas, there is no such thing as starting too early. Brick and mortar shops are getting the decorations out, why shouldn\u2019t online stores follow suit? Gearing up for Christmas means you can better prepare your business for the \u201csilly season\u201d and be one of the first online stores to grab the attention of your specific Christmas shopping market.<\/p>\n\n\n\n<p>In retail, Black Friday and Cyber Monday warm up shoppers for the grand finale of the year: Christmas, which is traditionally the busiest and most revenue-generating time of the year. That means everyone with something to sell will be \u201cbringing it\u201d and doing it sooner rather than later. Are you ready?<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>TABLE OF CONTENTS<\/h4><nav><ul><li><a href=\"#3-things-to-gear-up-for-christma\">3 Things To Gear Up For Christmas Online<\/a><ul><li><a href=\"#strategise\">Strategise<\/a><\/li><li><a href=\"#ramp-up-marketing\">Ramp up Marketing<\/a><\/li><li><a href=\"#build-grow-an-email-list\">Build\/grow an Email List<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-things-to-gear-up-for-christma\">3 Things To Gear Up For Christmas Online<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"strategise\">Strategise<\/h4>\n\n\n\n<p>Now isn\u2019t the time to recycle last year\u2019s campaigns or do what everyone else is doing. Think of a strategy that will really resonate with your target audience and customer base. A brainstorming session with your team could be a good idea.<\/p>\n\n\n\n<p>Some pointers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Learn from last year: Which products did the best? Which approaches worked well? Were there any shortcomings on your part? How can you improve on service?<\/li>\n\n\n\n<li>Stock up! Make sure you will have enough of everything. Will you be ready when demand picks up?<\/li>\n\n\n\n<li>Will you be needing more hands-on deck at some point? Will your hosting package and other IT infrastructure systems cope with an increase of website visitors and online shoppers?<\/li>\n\n\n\n<li>Update your website. Add topical banners and group gift ideas for ease of shopping i.e. Gifts for Dad, Gifts for Girls, Gifts for Gran etc.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ramp-up-marketing\">Ramp up Marketing<\/h4>\n\n\n\n<p>Over the next couple of months your products and promotions need to be MORE visible on social media platforms, in your customers\u2019 email boxes and in search results. So, whatever you have been doing, ramp it up slightly. Engage more and increase your advertising budgets.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Consider running a competition\/give-away on social media<\/li>\n\n\n\n<li>Create and schedule all your marketing efforts for the next several weeks to free up time and keep the momentum going.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"build-grow-an-email-list\">Build\/grow an Email List<\/h4>\n\n\n\n<p><a href=\"http:\/\/www.domains.co.za\/blog\/email-for-marketing-why-it-is-still-a-great-tool-for-your-business\/\">Email marketing<\/a> can be your business\u2019s best friend this Christmas. Emails have a longer lifespan than posts in a social feed, it is a more personal and direct approach, and it helps you forge relationships with a targeted and interested group of leads. Build or grow your subscriber lists now.<\/p>\n\n\n\n<p>Try this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make subscribing to your mailing list the call to action everywhere: on social media, on your email signature and on every blog post.<\/li>\n\n\n\n<li>Create fun and engaging pop-ups on your website that encourage signing up.<\/li>\n\n\n\n<li>Incentivise with a 10-15% discount promo on the next purchase.<\/li>\n\n\n\n<li>Give <a href=\"https:\/\/en.wikipedia.org\/wiki\/Email_forwarding  \" alt=\"Link to Wikipedia - Email Forwarding\" title=\"Wikipedia - Email Forwarding\" target=\"_blank\" rel=\"noopener\">email<\/a> subscribers exclusivity on products and promos and advocate this fact to encourage more sign-ups.<\/li>\n<\/ol>\n\n\n\n<p>Want to take your business online in time for Christmas? Domains.co.za offers businesses&nbsp; fast and reliable <a href=\"https:\/\/www.domains.co.za\/web-hosting-south-africa\" target=\"_blank\" rel=\"noopener\">website hosting<\/a>, the best in <a href=\"https:\/\/www.domains.co.za\/domain-registration\" target=\"_blank\" rel=\"noopener\">TLD domain names<\/a> and a <a href=\"https:\/\/www.domains.co.za\/websitebuilder\" target=\"_blank\" rel=\"noopener\">website builder<\/a> so easy to use you\u2019ll have your website ready by the end of the week.<\/p>\n\n\n\n<p>It All Starts with a Domain Name. <a href=\"https:\/\/www.domains.co.za\/index.php\" target=\"_blank\" rel=\"noopener\">Click here<\/a>.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2024\/10\/ai-domain-name-generator-1.png\" alt=\"3 Things To Gear Up For Christmas Online \u2013 Part 1\" title=\"3 Things To Gear Up For Christmas Online \u2013 Part 1\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this blog we focus on helping you find things to gear up for Christmas Online. Part one we focus on strategise, marketing and your email list. When it comes to Christmas, there is no such thing as starting too early. Brick and mortar shops are getting the decorations out, why shouldn\u2019t online stores follow suit? Gearing up for Christmas means you can better prepare your business for the \u201csilly season\u201d and be one of the first online stores to grab the attention of your specific Christmas shopping market. In retail, Black Friday and Cyber Monday warm up shoppers for the grand finale of the year: Christmas, which is traditionally the busiest and most revenue-generating time of the year. That means everyone with somethi <a alt='3 Things To Gear Up For Christmas Online \u2013 Part 1' title='3 Things To Gear Up For Christmas Online \u2013 Part 1' href='https:\/\/www.domains.co.za\/blog\/things-to-gear-up-for-christmas-online\/' class='moreElipsis'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1009],"tags":[1435,1433,1434],"class_list":["post-1102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-tips","tag-get-your-email-list-ready","tag-online-festive-shopping","tag-strategise-and-ramp-up-your-year-end-marketing"],"_links":{"self":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/comments?post=1102"}],"version-history":[{"count":3,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1102\/revisions"}],"predecessor-version":[{"id":3782,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1102\/revisions\/3782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media\/1261"}],"wp:attachment":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media?parent=1102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/categories?post=1102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/tags?post=1102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}