{"id":1105,"date":"2021-11-09T00:00:00","date_gmt":"2021-11-08T22:00:00","guid":{"rendered":""},"modified":"2025-08-15T12:06:18","modified_gmt":"2025-08-15T10:06:18","slug":"tricks-for-black-friday","status":"publish","type":"post","link":"https:\/\/www.domains.co.za\/blog\/tricks-for-black-friday\/","title":{"rendered":"eCommerce Tips and Tricks for Black Friday &amp; Cyber Monday"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Tips and tricks for Black Friday and Cyber Monday, the two American-named, major shopping days that have in recent years grown in popularity in South Africa. In fact, many SA stores are now making an entire weekend of it. This year, Black Friday will take place on the 26th of November and Cyber Monday on the 29th. Shoppers can expect to pick up incredible deals in-store and online respectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that in-store sales dropped by 30% last year, <a href=\"https:\/\/www.businessinsider.co.za\/black-friday-2020-statistics-for-sa-show-a-big-transaction-fall-2020-11\" alt=\"Business Insider Article: Stats for SA\" title=\"Business Insider Article: Stats for SA\" target=\"_blank\" rel=\"noopener\">but the increase in eCommerce jumped by 60%<\/a>?<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>TABLE OF CONTENTS<\/h4><nav><ul><li><a href=\"#is-your-e-commerce-store-ready\">Is your eCommerce store ready?<\/a><ul><li><a href=\"#increase-visibility-and-boost-sales-with-tips-tricks-for-black-friday-cyber-monday\">Increase visibility and boost sales with Tips &amp; Tricks for Black Friday &amp; Cyber Monday<\/a><ul><li><a href=\"#1-sweeten-the-deal-more-to-stand-out\">1. Sweeten the deal more to stand-out<\/a><\/li><li><a href=\"#2-improve-user-friendliness-on-your-website\">2. Improve user-friendliness on your website<\/a><\/li><li><a href=\"#3-make-sure-your-site-is-mobile-friendly\">3. Make sure your site is mobile-friendly<\/a><\/li><li><a href=\"#4-check-your-sites-speed-and-adjust-if-needed\">4. Check your site\u2019s speed and adjust if needed<\/a><\/li><li><a href=\"#5-build-a-xmas-audience-while-you-are-at-it\">5. Build a Xmas audience while you are at it<\/a><\/li><li><a href=\"#6-ensure-you-are-prepared-for-shipping-and-returns\">\u00a06. Ensure you are prepared for Shipping and Returns<\/a><\/li><li><a href=\"#7-get-the-word-out\">\u00a07. Get the word out<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"is-your-e-commerce-store-ready\">Is your eCommerce store ready?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"increase-visibility-and-boost-sales-with-tips-tricks-for-black-friday-cyber-monday\">Increase visibility and boost sales with Tips Tricks for Black Friday &amp; Cyber Monday<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-sweeten-the-deal-more-to-stand-out\">1. Sweeten the deal more to stand-out<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Competition will be manic this year, as customers will be spoiled for choice and pricing won\u2019t be the only thing they\u2019ll be looking for. Sweeten the deal by offering \u201cfreebies\u201d like; free shipping, free gifts over Rxx spent, and taking service to the next level with a Live Chat etc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-improve-user-friendliness-on-your-website\">2. Improve user-friendliness on your website<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Scrutinize your website and get a few <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mystery_shopping\" alt=\"Link to Wikipedia - Mystery Shopping\" title=\"Wikipedia - Mystery Shopping\" target=\"_blank\" rel=\"noopener\">Mystery Shoppers<\/a> to do the same, obtain feedback and make the necessary changes. What is your competition doing differently?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Your checkout process needs to be quick and efficient.<\/li>\n\n\n\n<li>You need to have multiple payment gateways.<\/li>\n\n\n\n<li>And your site needs to be secure with trust-building badges and reviews visible.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-make-sure-your-site-is-mobile-friendly\">3. Make sure your site is mobile-friendly<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t take your developers&#8217; word for it, follow the same process as above (on multiple types of phones). Ensure that the display and navigation are as easy and visually pleasing via mobile as it is on a desktop.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-check-your-sites-speed-and-adjust-if-needed\">4. Check your site\u2019s speed and adjust if needed<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Check your site\u2019s speed using <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" alt=\"Link to Google - Google Developers - Page Speed\" title=\"Google - Google Developers - Page Speed\" target=\"_blank\" rel=\"noopener\">Google\u2019s tool <\/a>and fix what needs to be fixed. If it takes more than 2 seconds for your eCommerce website to load, you could be losing potential customers. Look at <a href=\"https:\/\/www.domains.co.za\/web-hosting-south-africa\" alt=\"Link to Domains.co.za - Web Hosting\" title=\"Domains.co.za - Web Hosting\" target=\"_blank\" rel=\"noopener\">getting faster, more reliable hosting<\/a>, and make the change today!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-build-a-xmas-audience-while-you-are-at-it\">5. Build a Xmas audience while you are at it<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Curious shoppers will be dropping by your website to browse, many of whom may leave empty handed. However, you can leverage this opportunity to build your Christmas emailing list. A simple way is to create a pop-up that encourages visitors to subscribe to your newsletter and\/or Promotional emails, to obtain a 10% discount on their next online purchase. A competition could also be a good idea to get those email sign-ups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incentivise shoppers who have completed an online purchase for their next shopping experience with you as well, and don\u2019t forget to ask for reviews!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-ensure-you-are-prepared-for-shipping-and-returns\">6. Ensure you are prepared for Shipping and Returns<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Be upfront about your Shipping costs, Delivery time frames and Returns Policy. Ensure that shoppers will be able to receive their purchases within a relatively short time frame. If your deals are great, then there may be some frenzy-shopping going on, and the last thing you need is disgruntled customers complaining about your after-sale service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7-get-the-word-out\">7. Get the word out<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong>What you want: <\/strong>An influx of new customers and sales over this shopping weekend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you don\u2019t want:<\/strong> Zero sales leading up to this weekend as everyone is holding off for this SALE. Or worse, getting lost between the bulk of other marketing messages on this day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Timing is everything when it comes to getting the word out for your Black Friday and Cyber Monday campaigns. Don\u2019t wait until the 26th to promote, but don\u2019t start too soon either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, online competition will be hectic, and social media feeds will be flooded with deals, yours need to have an impact and the WOW-factor!<\/p>\n\n\n\n<div style=\"margin-top: 20px; margin-bottom: 20px; background-color:#ddfcff;\">\n<div class=\"bg-primary-xxlight rounded-md mt-3 mb-3 p-3 text-center border border-primary-xlight border-2x\">\n<p style=\"font-family: Arial, sans-serif; font-size: 16px; font-color:#005980\"><strong>TOP TIP<\/strong><br> If sales for the products you sell are low this time of the year anyway (i.e. winter clothing) start promoting your promo now.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing ideas:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Offer gift ideas<\/strong> &#8211; Write a blog, send it via email or use your social media platforms.<\/li>\n\n\n\n<li><strong>Get an Influencer on-board &#8211; <\/strong>Team up with a popular Influencer in your industry to create social content about a product.<\/li>\n\n\n\n<li><strong>Collaborate with another brand <\/strong>&#8211; Find a company with whom you can do affiliate marketing with. For example, if you sell wine, team up with a glass company that sells great wine glasses. They advertise your promo on their campaigns, and you can do the same for them.<\/li>\n\n\n\n<li><strong>Create visually striking content &#8211; <\/strong>Make beautiful and striking social media posts, landing pages, banners etc.<\/li>\n\n\n\n<li><strong>Offer something exclusive <\/strong>&#8211; How about selling an exclusive product during Black Friday &amp; Cyber Monday weekend? Example: if you sell T-shirts, design\/bring in something awesome but only make\/order limited stock and promote it as a \u2018once-off\u2019.<\/li>\n\n\n\n<li><strong>Treating your regulars to even MORE<\/strong> &#8211; Create an email list for your \u2018regulars\u2019 (people who have shopped from you at least 2-3 times this year) and reward their support with a Bonus Discount promotion.<\/li>\n\n\n\n<li><strong>Ramp up the reviews<\/strong> &#8211; Customers like to hear from happy customers, ask you satisfied clients to share and tell their stories.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cyber_Monday\" alt=\"Link to Wikipedia - Cyber Monday\" title=\"Wikipedia - Cyber Monday\" target=\"_blank\" rel=\"noopener\">Cyber Monday<\/a> weekend is like the prequel, or dry run up to Christmas. Get this right and your Christmas campaign could run even more smoothly this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you do not have a website yet, then look at <a href=\"https:\/\/www.domains.co.za\/websitebuilder\" alt=\"Link to Domains.co.za - Website Builder Add-on\" title=\"Domains.co.za - Website Builder Add-on\" target=\"_blank\" rel=\"noopener\">Domains.co.za\u2019s Site Builder<\/a> solution with its effortless Drag &amp; Drop functionality and easy to use Shopping plugin and you could be ready to sell online by Black Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a WordPress website, we recommend upgrading to <a href=\"https:\/\/www.domains.co.za\/wordpress-hosting\" alt=\"Link to Domains.co.za - WordPress Hosting\" title=\"Domains.co.za - WordPress Hosting\" target=\"_blank\" rel=\"noopener\">Domains.co.za\u2019s WordPress Hosting<\/a> to power your eCommerce. It is the fastest, most reliable and secure hosting for WordPress in South Africa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.domains.co.za\/wordpress-hosting\" alt=\"Link to Domains.co.za - WordPress Hosting\" title=\"Domains.co.za - WordPress Hosting\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"276\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2021\/11\/wordpress-hosting-south-africa-1024x276.png\" alt=\"Domains.co.za - WordPress Hosting Blog: eCommerce Tips &#038; Tricks for Black Friday &#038; Cyber Monday\" class=\"wp-image-2479\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2021\/11\/wordpress-hosting-south-africa-1024x276.png 1024w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2021\/11\/wordpress-hosting-south-africa-300x81.png 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2021\/11\/wordpress-hosting-south-africa-768x207.png 768w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2021\/11\/wordpress-hosting-south-africa-960x258.png 960w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2021\/11\/wordpress-hosting-south-africa-873x235.png 873w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2021\/11\/wordpress-hosting-south-africa.png 1033w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tips and tricks for Black Friday and Cyber Monday, the two American-named, major shopping days that have in recent years grown in popularity in South Africa. In fact, many SA stores are now making an entire weekend of it. This year, Black Friday will take place on the 26th of November and Cyber Monday on the 29th. Shoppers can expect to pick up incredible deals in-store and online respectively. Did you know that in-store sales dropped by 30% last year, but the increase in eCommerce jumped by 60%? Is your eCommerce store ready?Increase visibility and boost sales with Tips &#038; Tricks for Black Friday &#038; Cyber Monday1. Sweeten the deal more to stand-out2. Improve user-friendliness on your website3. Make sure your site is mobile-fr <a alt='eCommerce Tips and Tricks for Black Friday &amp; Cyber Monday' title='eCommerce Tips and Tricks for Black Friday &amp; Cyber Monday' href='https:\/\/www.domains.co.za\/blog\/tricks-for-black-friday\/' class='moreElipsis'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1009,1008,1003],"tags":[1458,1454,1455,1459,1456,1457],"class_list":["post-1105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-tips","category-how-to-guides","category-industry-news","tag-be-well-prepared-for-customer-shipping-and-returns","tag-ecommerce-tips-amp-tricks-for-black-friday-amp-cyber-monday","tag-ensure-your-website-is-user-friendly","tag-get-creative-marketing-ideas","tag-must-have-a-responsive-design-for-mobile","tag-your-website-must-loading-quickly"],"_links":{"self":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/comments?post=1105"}],"version-history":[{"count":9,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1105\/revisions"}],"predecessor-version":[{"id":3426,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1105\/revisions\/3426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media\/1264"}],"wp:attachment":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media?parent=1105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/categories?post=1105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/tags?post=1105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}