{"id":1115,"date":"2022-02-10T00:00:00","date_gmt":"2022-02-09T22:00:00","guid":{"rendered":""},"modified":"2025-08-21T10:56:02","modified_gmt":"2025-08-21T08:56:02","slug":"benefits-of-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.domains.co.za\/blog\/benefits-of-inbound-marketing\/","title":{"rendered":"The Benefits Of Inbound Marketing For SMEs"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Digital marketing is constantly changing and adapting according to the needs and behaviours of consumers. A method of marketing that is standing the test of time is \u2018<a href=\"https:\/\/www.hubspot.com\/inbound-marketing\" alt=\"Link to HotSpot.com - Inbound Marketing\" title=\"HotSpot.com - Inbound Marketing\" target=\"_blank\" rel=\"noopener\">inbound marketing<\/a>&#8216;. Inbound marketing is the use of digital tactics that draw in selective customers, as opposed to just sending out a message to \u2018the masses\u2019 (<a href=\"https:\/\/www.marketo.com\/articles\/inbound-vs-outbound\/\" alt=\"Link to Marketo.com - Inbound vs Outbound Marketing\" title=\"Marketo.com - Inbound vs Outbound Marketing\" target=\"_blank\" rel=\"noopener\">outbound marketing<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially, inbound marketing aims to provide targeted individuals with interesting and\/or educational content that\u2019s relevant to them. Various types of inbound marketing include Social Media Marketing, Email Marketing, Call to Actions, Landing Pages, Whitepapers, Blogs, eBooks, videos, podcasts etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EXAMPLE: A hair salon will use inbound marketing to share hair styling tips and to educate customers (and potential customers) on the benefits of certain products and treatments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In applying inbound marketing, businesses attract potential customers to their website, making it easier to guide these visitors through the online sales funnel.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>TABLE OF CONTENTS<\/h4><nav><ul><li><a href=\"#other-benefits-of-inbound-marketing-include\">Other Benefits of Inbound Marketing for SMEs<\/a><ul><li><a href=\"#1-its-cost-effective-and-delivers-excellent-roi\">1. It\u2019s cost-effective and delivers excellent ROI<\/a><\/li><li><a href=\"#2-it-grows-relationships-and-builds-trust\">2. It grows relationships and builds trust<\/a><\/li><li><a href=\"#3-its-measurable\">3. It\u2019s measurable<\/a><\/li><li><a href=\"#4-its-an-approach-that-keeps-on-giving\">4. It\u2019s an approach that keeps on giving <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"other-benefits-of-inbound-marketing-include\">Other Benefits of Inbound Marketing for SMEs<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-its-cost-effective-and-delivers-excellent-roi\">1. It\u2019s cost-effective and delivers excellent ROI<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound marketing is intended to guide more traffic to your website. The more traffic, the more exposure your products and services will get, and ultimately, the more leads will come in. The quality of the leads will also improve. The <a href=\"https:\/\/www.domains.co.za\/blog\/7-ways-to-save-your-start-up-money-in-2022\/\" target=\"_blank\" rel=\"noopener\">Return on Investment (ROI) for inbound marketing campaigns<\/a> is therefore better, making this form of marketing ideal for SMEs with a smaller budget.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-it-grows-relationships-and-builds-trust\">2. It grows relationships and builds trust<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Outbound marketing, such as cold calls, SPAM emails, radio and TV ads, has a tendency to annoy or alienate potential customers because they didn\u2019t \u201cask\u201d for it. Inbound marketing, on the other hand, puts potential customers back in control. It allows them to click the links, follow the social platforms, join the email database, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By empowering potential customers with knowledge and by answering the questions they have, your business will be able to grow relationships and build trust with your target audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-its-measurable\">3. It\u2019s measurable<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most exciting aspects of inbound marketing is that it is completely measurable. You can actually see how many people read your blog topic, watched your video or listened your podcast and found them interesting. You can also see what didn\u2019t work and change course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.domains.co.za\/blog\/our-top-10-small-business-trends-for-2022\/\" target=\"_blank\" rel=\"noopener\">Testing marketing efforts is a huge trend for 2022 <\/a>as businesses don\u2019t want to spend large amounts of money on marketing that doesn\u2019t deliver the results they are after.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-its-an-approach-that-keeps-on-giving\">4. It\u2019s an approach that keeps on giving<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Interesting and relevant content that lives on your website and social media platforms has a far longer shelf-life than once-off ads. People will continue looking for answers to the challenges or questions they are having, and if helpful and still relevant, your content will continue to rank for this. Remember this when you create your new content this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good luck!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Domains.co.za is a local <a href=\"https:\/\/www.domains.co.za\/domain-registration\" alt=\"Link to Domains.co.za - Register Domains\" title=\"Domains.co.za - Register Domains\" target=\"_blank\" rel=\"noopener\">domains<\/a> and <a href=\"https:\/\/www.domains.co.za\/web-hosting-south-africa\" alt=\"Link to Domains.co.za - Web Hosting\" title=\"Domains.co.za - Web Hosting\" target=\"_blank\" rel=\"noopener\">website hosting<\/a> provider that\u2019s passionate about SMEs and their important role in the economy. All our products and solutions like our <a href=\"https:\/\/www.domains.co.za\/websitebuilder\" alt=\"Link to Domains.co.za - Website Builder Add-on\" title=\"Domains.co.za - Website Builder Add-on\" target=\"_blank\" rel=\"noopener\">website builder<\/a> and <a href=\"https:\/\/www.domains.co.za\/vps-hosting\" alt=\"Link to Domains.co.za - VPS Hosting\" title=\"Domains.co.za - VPS Hosting\" target=\"_blank\" rel=\"noopener\">VPS Hosting<\/a> are therefore aimed at adding value to this online market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is constantly changing and adapting according to the needs and behaviours of consumers. A method of marketing that is standing the test of time is \u2018inbound marketing&#8217;. Inbound marketing is the use of digital tactics that draw in selective customers, as opposed to just sending out a message to \u2018the masses\u2019 (outbound marketing). Essentially, inbound marketing aims to provide targeted individuals with interesting and\/or educational content that\u2019s relevant to them. Various types of inbound marketing include Social Media Marketing, Email Marketing, Call to Actions, Landing Pages, Whitepapers, Blogs, eBooks, videos, podcasts etc. EXAMPLE: A hair salon will use inbound marketing to share hair styling tips  <a alt='The Benefits Of Inbound Marketing For SMEs' title='The Benefits Of Inbound Marketing For SMEs' href='https:\/\/www.domains.co.za\/blog\/benefits-of-inbound-marketing\/' class='moreElipsis'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1009,1008],"tags":[1500],"class_list":["post-1115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-tips","category-how-to-guides","tag-benefits-of-inbound-marketing"],"_links":{"self":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":6,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"predecessor-version":[{"id":3545,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1115\/revisions\/3545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media\/1274"}],"wp:attachment":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}