{"id":1149,"date":"2022-12-09T00:00:00","date_gmt":"2022-12-08T22:00:00","guid":{"rendered":""},"modified":"2025-08-15T11:20:53","modified_gmt":"2025-08-15T09:20:53","slug":"consumer-trends-to-drive-revenue","status":"publish","type":"post","link":"https:\/\/www.domains.co.za\/blog\/consumer-trends-to-drive-revenue\/","title":{"rendered":"3 Consumer Trends To Drive Revenue &#8211; Read The Room"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Consumer trends are based on behaviour, which is a dynamic response that is easily influenced by what\u2019s going on in the world, country, or local communities. The impact of Covid-19 on consumers, for example, has had a long-standing affect on consumer shopping habits. Although many have returned to in-person shopping, <a href=\"https:\/\/www.domains.co.za\/web-hosting-south-africa\" alt=\"Link to Domains.co.za - Web Hosting\" title=\"Domains.co.za - Web Hosting\" target=\"_blank\" rel=\"noopener\">eCommerce websites, on secure hosting platforms<\/a>, are not settling down whatsoever. That\u2019s because consumers\u2019 time is precious and they\u2019ve come to appreciate the convenience that online shopping offers them.<\/p>\n\n\n\n<p>In addition, consumers are heavily impacted by current downturns and upturns in the economy, which in turn, is adapting the way they buy. Businesses need to \u2018read the room\u2019 and consider what consumers are experiencing in order to drive sales going forward.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>TABLE OF CONTENTS<\/h4><nav><ul><li><a href=\"#what-customer-trends-want-from-brands\">What Customer Trends Want From Brands <\/a><ul><li><a href=\"#1-more-practical-essential-and-value-added-items\">1. More practical, essential and value-added items<\/a><\/li><li><a href=\"#2-a-positive-customer-experience\">2. A positive customer experience<\/a><\/li><li><a href=\"#3-a-seamless-omni-channel-shopping-experience\">3. A seamless omni-channel shopping experience<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-customer-trends-want-from-brands\">What Customer Trends Want From Brands<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-more-practical-essential-and-value-added-items\">1. More practical, essential and value-added items<\/h4>\n\n\n\n<p>Consumer budgets are spread thinly more and more every day, especially with taxation and prices going up. The state of the economy is creating shoppers that will be looking to spend their money on <a href=\"https:\/\/www.shopify.com\/za\/enterprise\/consumer-behavior-trends\" alt=\"Link to Shopify - Consumer Trends\" title=\"Shopify - Consumer Trends\" target=\"_blank\" rel=\"noopener\">practical, essential and value-added items<\/a>. Luxury items have become \u2018nice-to-haves&#8217; rather <a name=\"_Int_dD5n0wgu\"><\/a>than \u2018need to haves\u2019. Pushing these types of products alone could potentially make shoppers feel bad about not being able to afford them.<\/p>\n\n\n\n<p>Shoppers will also be looking more to influencers to help them find affordable products and assist with buying decisions, based on personal experiences.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-a-positive-customer-experience\">2. A positive customer experience<\/h4>\n\n\n\n<p>Customers are spoilt for choice; while product, quality, and price are important, shoppers are looking for an \u2018experience\u2019 as well.&nbsp; The consumer trend to want to connect with brands and form part of the \u2018conversation\u2019, is gaining momentum. They are looking for brands that have the same values they have because this builds brand trust. A Price Waterhouse Cooper&#8217;s <a href=\"https:\/\/www.nasdaq.com\/articles\/7-consumer-trends-that-will-dominate-this-years-christmas-shopping\" alt=\"Link to Price Waterhouse Cooper - Consumer Trends\" title=\"Price Waterhouse Cooper - Consumer Trends\" target=\"_blank\" rel=\"noopener\">survey<\/a> found that if a consumer trusted a brand, 88% will recommend it to family and friends.<\/p>\n\n\n\n<p>To do well, you need to be an authentic brand that cares, that prioritises social responsibility as well as customer service and relationships.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-a-seamless-omni-channel-shopping-experience\">3. A seamless omni-channel shopping experience<\/h4>\n\n\n\n<p>As both eCommerce and social commerce are consistently growing year on year, does this mean that brick-and-mortar stores are becoming irrelevant? Not at all. In fact, consumer trends show that in-store shopping is still the personal preference of choice for many.<\/p>\n\n\n\n<p>All your shopping channels need to work together to engage, educate, and support the consumer habits specific to your customers. Keep channels updated and make it easy for customers to obtain assistance and switch from one channel to the next.<\/p>\n\n\n\n<p>Domains.co.za offers superior solutions to help <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sme\" alt=\"Link to Wikipedia - Small and Medium-sized Enterprises - SMEs\" title=\"Wikipedia - Small and Medium-sized Enterprises - SMEs\" target=\"_blank\" rel=\"noopener\">small to medium\u2013sized enterprises (SMEs)<\/a> look professional and thereby become more successful online. When it comes to <a href=\"https:\/\/www.domains.co.za\/web-hosting-south-africa\" alt=\"Link to Domains.co.za - Web Hosting\" title=\"Domains.co.za - Web Hosting\" target=\"_blank\" rel=\"noopener\">website hosting<\/a> we deliver incredible stability, security and speed. We don\u2019t believe in tying customers down for years with complicated contracts. With us you can cancel any time.<\/p>\n\n\n\n<p>Want a <a alt=\"Link to Domains.co.za - Open a Ticket\" title=\"Domains.co.za - Open a Ticket\" href=\"https:\/\/www.domains.co.za\/submitTicket\/sales\" target=\"_blank\" rel=\"noopener\">sales agent to contact you, just click here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.domains.co.za\/web-hosting-south-africa\" alt=\"Link to Domains.co.za - Web Hosting\" title=\"Domains.co.za - Web Hosting\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2022\/12\/domains-cpanel-web-hosting-1024x695.png\" alt=\"3 Consumer Trends To Drive Revenue - Domains.co.za cPanel Web Hosting\" title=\"3 Consumer Trends To Drive Revenue - Domains.co.za Product: cPanel Web Hosting\" class=\"wp-image-2291\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2022\/12\/domains-cpanel-web-hosting-1024x695.png 1024w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2022\/12\/domains-cpanel-web-hosting-300x203.png 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2022\/12\/domains-cpanel-web-hosting-768x521.png 768w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2022\/12\/domains-cpanel-web-hosting-960x651.png 960w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2022\/12\/domains-cpanel-web-hosting-346x235.png 346w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2022\/12\/domains-cpanel-web-hosting.png 1324w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Consumer trends are based on behaviour, which is a dynamic response that is easily influenced by what\u2019s going on in the world, country, or local communities. The impact of Covid-19 on consumers, for example, has had a long-standing affect on consumer shopping habits. Although many have returned to in-person shopping, eCommerce websites, on secure hosting platforms, are not settling down whatsoever. That\u2019s because consumers\u2019 time is precious and they\u2019ve come to appreciate the convenience that online shopping offers them. In addition, consumers are heavily impacted by current downturns and upturns in the economy, which in turn, is adapting the way they buy. Businesses need to \u2018read the room\u2019 and consider what consu <a alt='3 Consumer Trends To Drive Revenue &#8211; Read The Room' title='3 Consumer Trends To Drive Revenue &#8211; Read The Room' href='https:\/\/www.domains.co.za\/blog\/consumer-trends-to-drive-revenue\/' class='moreElipsis'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1009],"tags":[1799,1656],"class_list":["post-1149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-tips","tag-consumer-trends","tag-what-customers-want"],"_links":{"self":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/comments?post=1149"}],"version-history":[{"count":4,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1149\/revisions"}],"predecessor-version":[{"id":3378,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/1149\/revisions\/3378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media\/1304"}],"wp:attachment":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media?parent=1149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/categories?post=1149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/tags?post=1149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}