{"id":2942,"date":"2025-07-29T15:42:54","date_gmt":"2025-07-29T13:42:54","guid":{"rendered":"https:\/\/www.domains.co.za\/blog\/?p=2942"},"modified":"2025-08-21T10:25:59","modified_gmt":"2025-08-21T08:25:59","slug":"parked-domains","status":"publish","type":"post","link":"https:\/\/www.domains.co.za\/blog\/parked-domains\/","title":{"rendered":"Parked Domains: Reasons Why Your SME Should Own Multiple Domains"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>In the early days, when starting a business, many business owners jump to <a href=\"https:\/\/www.domains.co.za\/domain-registration\" alt=\"Link to Domains.co.za - Register Domains\" title=\"Domains.co.za - Register Domains\" target=\"_blank\" rel=\"noopener\">secure their domain name<\/a> even though the website could still be several months away from launching. That&#8217;s why Domains.co.za offers FREE domain parking to all our domain customers as a value-added service. This means you can park your domain for as long as you like \u2013 even indefinitely \u2013 without needing to purchase <a href=\"https:\/\/www.domains.co.za\/web-hosting-south-africa\" alt=\"Link to Domains.co.za - Web Hosting\" title=\"Domains.co.za - Web Hosting\" target=\"_blank\" rel=\"noopener\">website hosting<\/a>.<\/p>\n\n\n\n<p>If you are wondering, why anyone would get a domain name they are not using \u2013 this blog is for you. In it, we explore uses for multiple domains and provide tips to come up with alternative names to register.<\/p>\n\n\n\n<p><strong>RELATED:<\/strong><a href=\"https:\/\/www.domains.co.za\/blog\/multi-domain-name-strategy\/\" alt=\"Link to Domains.co.za Blog - A Multi Domain Name Strategy: Why More Than One Domain Can Be Advantageous\" title=\"Domains.co.za - A Multi Domain Name Strategy: Why More Than One Domain Can Be Advantageous\" target=\"_blank\" rel=\"noopener\"> A Multi Domain Name Strategy: Why More Than One Domain Can Be Advantageous<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"key-takeaways\">KEY TAKEAWAYS<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Parked domains<\/strong> are registered but inactive domain names often held for future use or brand protection.<\/li>\n\n\n\n<li><strong>Owning multiple domains<\/strong> can protect your brand, prevent spoofing, and increase search visibility.<\/li>\n\n\n\n<li><strong>Lookalike domains are a growing threat<\/strong>, so securing typo and alternative versions of your domain helps safeguard your brand from spoofing attacks.<\/li>\n\n\n\n<li><strong>Three to ten domains is a good starting point<\/strong> for SMEs wanting to implement a multi-domain strategy without overcomplicating their setup.<\/li>\n\n\n\n<li><strong>Parked domains<\/strong> can be redirected to boost website traffic and improve SEO.<\/li>\n\n\n\n<li><strong>Use tools like the AI Domain Name Generator<\/strong> to find SEO-friendly, brandable domain names to park.<\/li>\n\n\n\n<li><strong>Domain parking<\/strong> is FREE with Domains.co.za and doesn\u2019t require hosting.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>TABLE OF CONTENTS<\/h4><nav><ul><li class=\"\"><a href=\"#key-takeaways\">KEY TAKEAWAYS<\/a><\/li><li class=\"\"><a href=\"#parked-domains-top-4-reasons-to-own-multiple-domains\">Parked Domains: Top 4 Reasons to Own Multiple Domains<\/a><ul><li class=\"\"><a href=\"#1-to-protect-a-brand\">1. To protect a brand<\/a><\/li><li class=\"\"><a href=\"#2-to-resell-later\">2. To resell later<\/a><\/li><li class=\"\"><a href=\"#3-to-reserve-an-idea-or-future-website\">3. To reserve an idea or future website<\/a><\/li><li class=\"\"><a href=\"#4-to-redirect-to-the-main-website\">4. To redirect to the main website<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#tips-to-come-up-with-great-website-domain-names-to-park\">Tips to Come Up with Great Website Domain Names to Park<\/a><\/li><li class=\"\"><a href=\"#how-to-buy-a-domain-activate-domain-parking-redirect-a-domain\">How to Buy a Domain, Activate Domain Parking &amp; Redirect a Domain<\/a><ul><li class=\"\"><a href=\"#how-to-buy-a-domain\">How to Buy a Domain:<\/a><\/li><li class=\"\"><a href=\"#how-to-activate-domain-parking\">How to Activate Domain Parking:<\/a><\/li><li class=\"\"><a href=\"#how-to-redirect-a-domain-to-your-primary-website\">How to Redirect a Domain to Your Primary Website:<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#faqs\">FAQS<\/a><\/li><li class=\"\"><a href=\"#other-blogs-of-interest\">Other Blogs of Interest<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"parked-domains-top-4-reasons-to-own-multiple-domains\">Parked Domains: Top 4 Reasons to Own Multiple Domains<\/h3>\n\n\n\n<p>In the past, businesses had one website and one domain. But with the rise of new generic Top-Level Domains (gTLDs) and domain spoofing, it has become wise to invest in multiple domains to protect a brand.<\/p>\n\n\n\n<p>Nike, the well-known footwear brand, for example owns more than 4000 domains including <em>\u201cLetmeplay.com, Jordan.com and Justdoit.com\u201d.<\/em> While they use many for marketing purposes, the bulk of their domains are purely registered to protect the brand, which they essentially keep in park-mode.<\/p>\n\n\n\n<p>These are the top four reasons companies should consider investing in multiple domains:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"211\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-02.webp\" alt=\"Strip Banner Text - A parked domain is a registered domain that doesn't have a website Blog: Parked Domains: Reasons Why Your SME Should Own Multiple Domains\" class=\"wp-image-2945\" title=\"Domains.co.za Blog - Parked Domains: Reasons Why Your SME Should Own Multiple Domains\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-02.webp 960w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-02-300x66.webp 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-02-768x169.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-to-protect-a-brand\">1. To protect a brand<\/h4>\n\n\n\n<p>According to a report by Bluevoyant, the amount of lookalike domains registered monthly between January 2024 and January 2025 showed an alarming increase.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"547\" height=\"477\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/look-a-like-cases.png\" alt=\"Monthly lookalike case reports\" class=\"wp-image-2946\" title=\"Monthly lookalike case reports linked to a major American financial services company (Jan 2024\u2013Jan 2025)\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/look-a-like-cases.png 547w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/look-a-like-cases-300x262.png 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/look-a-like-cases-269x235.png 269w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><\/figure>\n<\/div>\n\n\n<p><em>Monthly lookalike case reports linked to a major American financial services company (Jan 2024\u2013Jan 2025). (<\/em><a href=\"https:\/\/www.bluevoyant.com\/\" alt=\"Link to Bluevoyant - Website\" title=\"Bluevoyant - Website\" target=\"_blank\" rel=\"noopener\"><em>Source: BlueVoyant)<\/em><\/a><\/p>\n\n\n\n<p>In South Africa, domain spoofing is starting to become a major concern. ZA Registry Consortium (ZARC), the registry for .co.za and other local domains, advised MyBroadband in October 2024 that they have seen an increase in domain scams.<\/p>\n\n\n\n<p><em>\u201cCybercriminals are creating fraudulent websites that mimic well-known companies like Nike, Adidas, and Amazon,\u201d ZARC said.<\/em><\/p>\n\n\n\n<p><em>\u201cThese sites often use deceptive domain names such as nike-southafrica.co.za, giving the illusion of official South African digital portals.\u201d (While many of these domains are redirected to the main website, a majority are parked domains.  <a alt=\"Link to MyBroadband - Article - Biggest Domain Name Scams\" title=\"MyBroadband - Article - Biggest Domain Name Scams\" href=\"https:\/\/mybroadband.co.za\/news\/industrynews\/566841-the-biggest-domain-name-scams-in-south-africa\/\" target=\"_blank\" rel=\"noopener\">Source: MyBroadband<\/a>)<\/em><\/p>\n\n\n\n<p>Lookalike domains are usually registered by cybersquatters to make a profit by reselling the domain to the company it is mimicking at an inflated price, or by cybercriminals to launch spoofing attacks. A spoofing attack is when people are tricked into visiting fake websites that closely resemble trusted ones with the goal of stealing sensitive data. These scams usually start with a deceptive email and rely on visitors\u2019 confidence in familiar-looking brands or platforms.<\/p>\n\n\n\n<p>For these reasons, companies have started to register lookalike domains themselves thereby protecting their brand and brand reputation. It is also a good idea to register different extensions of the main domain as well as typos and misspellings. &nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-to-resell-later\">2. To resell later<\/h4>\n\n\n\n<p>In January 2012, <a href=\"https:\/\/www.icann.org\/resources\/pages\/newgtlds-history-2023-04-05-en#:~:text=Since%20the%20launch%20of%20the,into%20the%20DNS%20root%20zone.\" alt=\"Link to ICANN - History of the New gTLD Program\" title=\"ICANN - History of the New gTLD Program\" target=\"_blank\" rel=\"noopener\">ICANN<\/a> launched the New gTLD Program, which has since seen the introduction of 1200 new gTLDs including .tech, <a href=\"https:\/\/www.domains.co.za\/blog\/dot-online-domain\/\" alt=\"Link to Domains.co.za Blog - The .Online Domain Name: Why Choose It For Your Startup?\" title=\"Domains.co.za - The .Online Domain Name: Why Choose It For Your Startup?\" target=\"_blank\" rel=\"noopener\">.online<\/a> and .store. The new gTLDs bring about opportunities for domain investors to grow their portfolios and for new investors to enter the arena.<\/p>\n\n\n\n<p>Domain investing aka \u201cdomain flipping\u201d is when a person or entity buys and manages multiple premium domains (short and brandable) to sell for profit later.<\/p>\n\n\n\n<p>While waiting for sales, domain investors normally make use of domain parking.<\/p>\n\n\n\n<p><strong>ALSO READ:<\/strong> <a href=\"https:\/\/www.domains.co.za\/blog\/a-domain-name-is-an-opportunity\/\" alt=\"Link to Domains.co.za Blog - It is MORE than just a Domain Name \u2013 it is an Opportunity\" title=\"Domains.co.za - It is MORE than just a Domain Name \u2013 it is an Opportunity\" target=\"_blank\" rel=\"noopener\">It is MORE than just a Domain Name \u2013 it is an Opportunity<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-to-reserve-an-idea-or-future-website\">3. To reserve an idea or future website<\/h4>\n\n\n\n<p>Have a business idea? Register the domain first. It&#8217;s a simple and cost-effective way to take the first step towards realising your greater idea, even if you have many of these ideas popping up now and again. Starting and growing your idea takes a whole lot of time, money and effort but at least you can have peace of mind knowing that you&#8217;ve secured the domain.<\/p>\n\n\n\n<p>The same applies to future marketing campaigns or any prospective geographic expansions that may require separate websites \u2013 get the domain long before you need it.<\/p>\n\n\n\n<p>You can make use of domain parking to reserve your ideas until the time is right.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-to-redirect-to-the-main-website\">4. To redirect to the main website<\/h4>\n\n\n\n<p>Brand protection isn&#8217;t the only reason why many companies register specific keywords related to their business or get their business name with diverse extensions. These domains are parked and then redirected to the main website to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>help capture traffic from people searching for specific terms related to your business;<\/li>\n\n\n\n<li>increase the chances of your website appearing in various search results across different regions;<\/li>\n\n\n\n<li>funnel visitors directly to your main website, improving traffic without requiring separate content for each domain.<\/li>\n<\/ul>\n\n\n\n<p>Don&#8217;t worry, your business doesn&#8217;t need thousands of domains; 3-10 domain names are a good starting point for most Small to Medium Enterprises (SMEs).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"211\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-03.webp\" alt=\"Strip Banner Text - Businesses\/individuals park domains to reserve them, protect the brand, or sell for profit later\" class=\"wp-image-2948\" title=\"Businesses\/individuals park domains to reserve them, protect the brand, or sell for profit later\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-03.webp 960w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-03-300x66.webp 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-03-768x169.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tips-to-come-up-with-great-website-domain-names-to-park\">Tips to Come Up with Great Website Domain Names to Park<\/h3>\n\n\n\n<p>Keen to register more domains, but unsure as to which names to get? Consider the following smart options to maximise future value, visibility, and traffic potential:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Look for exact match domains (EMD):<\/strong> Think keywords your ideal customer may type into Google. For example, if you sell eco cleaning products, a domains like \u201c<em>ecofriendlycleaner.co.za or naturalcleaningsolutions.africa<\/em>\u201d can help you capture intent-based searches and boost organic traffic when redirected to your main site.<\/li>\n\n\n\n<li><strong>Register niche-specific domains:<\/strong> If your business targets a specific location, audience or product line, consider names that speak directly to that. A pet store in Cape Town might register <em>\u201cpetshop.capetown or cattoys.africa<\/em>\u201d. These parked domains may help build relevance for local or niche searches.<\/li>\n\n\n\n<li><strong>Opt for branded domains:<\/strong> Secure variations of your brand name, with or without hyphens, abbreviations, or common misspellings. If your business is called <em>\u201cGreenGlow\u201d<\/em>, consider parking and redirecting domains like <em>\u201cgreenglowcleaning.co.za, greenglow.africa, or even g-gclean.co.za\u201d.<\/em> They\u2019ll all point back to your core brand while protecting future growth and marketing flexibility.<\/li>\n\n\n\n<li><strong>Use our <\/strong><a href=\"https:\/\/www.domains.co.za\/domain-ai-registration\" alt=\"Link to Domains.co.za - AI Domain Name Generator\" title=\"Domains.co.za - AI Domain Name Generator\" target=\"_blank\" rel=\"noopener\"><strong>AI Domain Name Generator<\/strong><\/a><strong>:<\/strong> Our free AI search tool makes it super easy to search and find suitable and available domain options. This tool favours SEO-friendly options and allows you to specify exact keywords, words you want included or left out, brandable options, short phrases, industry and category-specific words, etc. It&#8217;s like having your very own brainstorming buddy!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-buy-a-domain-activate-domain-parking-redirect-a-domain\">How to Buy a Domain, Activate Domain Parking &amp; Redirect a Domain<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-to-buy-a-domain\">How to Buy a Domain<\/h4>\n\n\n\n<p><strong>Step 1: Find your perfect domain name<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use our AI Domain Name Generator or type your ideas into the search bar to explore available domain names.<\/li>\n\n\n\n<li>When you find the one that fits, just click <strong>Add to Cart.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Step 2: Configure your order<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click the <strong>Configure<\/strong> button to confirm your domain selection.<\/li>\n\n\n\n<li>Add extras like <strong>Whois Privacy<\/strong> or <strong>Web Hosting<\/strong> if needed.<\/li>\n\n\n\n<li>When you\u2019re ready, click <strong>Proceed to Cart<\/strong>, review your order, and click <strong>Check Out.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Step 3: Login or create your account<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Already have an account? Simply sign in.<\/li>\n\n\n\n<li>If you&#8217;re new, fill in the short form to create your account in seconds.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 4: Complete your payment<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019ll be securely redirected to our payment gateway to finalise your order.<\/li>\n\n\n\n<li>Then the domain is yours!<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-to-activate-domain-parking\">How to Activate Domain Parking<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you didn&#8217;t add Web Hosting during the purchase process, your domain has been automatically parked. Now that&#8217;s convenient, isn&#8217;t it?<\/li>\n\n\n\n<li>Enable auto-renew to ensure you don&#8217;t lose ownership of your domain.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-to-redirect-a-domain-to-your-primary-website\">How to Redirect a Domain to Your Primary Website<\/h4>\n\n\n\n<p>If you have an active website on your primary domain and wish to redirect another domain to that website domain, you will first need to ensure that the parked domain&#8217;s DNS settings are configured to match your primary domain&#8217;s settings.<\/p>\n\n\n\n<p>Do the following:<\/p>\n\n\n\n<p><strong>Step 1:<\/strong> Login to your <a href=\"https:\/\/www.domains.co.za\" target=\"_blank\" rel=\"noreferrer noopener\">Domains.co.za<\/a> account.<br><strong>Step 2:<\/strong> Click <strong>Manage Services<\/strong>, followed by <strong>Domains<\/strong>.<br><strong>Step 3:<\/strong> Select the <strong>Manage<\/strong> drop down next to the parked domain you want to update.<br><strong>Step 4:<\/strong> Select <strong>Manage DNS<\/strong>.<br><strong>Step 5:<\/strong> Click <strong>Copy Records From<\/strong> and type the primary domain to copy the records from. Then, click <strong>Copy<\/strong>.<br><strong>Step 6:<\/strong> Select <strong>Save Changes<\/strong>.<br><strong>Step 7:<\/strong> Now, login to your cPanel account.<br><strong>Step 8:<\/strong> Navigate to the <strong>Domains<\/strong> section and click on <strong>Domains<\/strong>.<br><strong>Step 9:<\/strong> Click on <strong>Create a New Domain<\/strong> and type the park domain you want to redirect.<br><strong>Step 10<\/strong>: Enable <strong>Share document root<\/strong>. This will redirect all traffic from the parked domain to your primary domain.<\/p>\n\n\n\n<p>Domains.co.za offers FREE domain parking and domain forwarding\/redirecting, helping you manage your domain names more strategically and with ease.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.domains.co.za\/domain-registration\" alt=\"Link to Domains.co.za - Register Domains\" title=\"Domains.co.za - Register Domains\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"211\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-04.webp\" alt=\"Strip Banner Text - Find and register your perfect domain today &amp; receive FREE parking. [Search now]\" class=\"wp-image-2947\" title=\"Find and register your perfect domain today &amp; receive FREE parking\" srcset=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-04.webp 960w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-04-300x66.webp 300w, https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/07\/parked-domains-04-768x169.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"faqs\">FAQS<\/h4>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1753795101693\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">What is a parked domain?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>A parked domain is a domain name that\u2019s registered but not actively used for a website or service.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1753795118470\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">Are parked domains safe?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>Yes, as long as they\u2019re registered through a reputable provider and not used for malicious purposes.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1753795119460\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">Do parked domains expire?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>Yes, if not renewed before the expiry date, they can go into redemption and expire, or bought by someone else.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1753795120220\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">Is domain parking free?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>Domain parking is a FREE service offered by Domains.co.za to all our domain name customers.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1753795120922\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">Why should a person or business consider owning multiple domains?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>To protect their brand, secure variations of their name, target different markets, and prevent competitors from taking them.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1753795121773\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">Why should a person or business consider owning multiple domains?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>To protect their brand, secure variations of their name, target different markets, and prevent competitors from taking them.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1753795154323\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">What is a multi-domain name strategy?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>It\u2019s when a business owns multiple domains to protect its brand, target different markets, or improve SEO.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1753795155111\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">What is the difference between a multi domain name and subdomain?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>A multi domain name is a separate domain (e.g. <em>\u201cyourbrand.co.za and yourbrand.africa\u201d),<\/em> while a subdomain is part of one domain (e.g. <em>\u201cblog.yourbrand.co.za\u201d).<\/em><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"other-blogs-of-interest\">Other Blogs of Interest<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.domains.co.za\/blog\/domain-transfer-lock\/\" alt=\"Link to Domains.co.za Blog - Domain Transfer Lock: Domains.co.za Becomes First Registrar To Offer Free .co.za Security Feature\" title=\"Domains.co.za - Domain Transfer Lock: Domains.co.za Becomes First Registrar To Offer Free .co.za Security Feature\" target=\"_blank\" rel=\"noopener\">Domain Transfer Lock: Domains.co.za Becomes First Registrar To Offer Free .co.za Security Feature<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.domains.co.za\/blog\/ai-domain-name-generator\/\" alt=\"Link to Domains.co.za Blog - Domains.co.za Introduces South Africa\u2019s First AI Domain Name Generator\" title=\"Domains.co.za - Domains.co.za Introduces South Africa\u2019s First AI Domain Name Generator\" target=\"_blank\" rel=\"noopener\">Domains.co.za Introduces South Africa\u2019s First AI Domain Name Generator<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.domains.co.za\/blog\/south-africas-5-popular-top-level-domains\/\" alt=\"Link to Domains.co.za Blog - South Africa\u2019s 5 Most Popular Top Level Domains, and Beyond\" title=\"Domains.co.za - South Africa\u2019s 5 Most Popular Top Level Domains, and Beyond\" target=\"_blank\" rel=\"noopener\">South Africa\u2019s 5 Most Popular Top Level Domains, and Beyond<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.domains.co.za\/blog\/best-domain-name\/\" alt=\"Link to Domains.co.za Blog - How To Choose The Best Domain Name: 10 Myths &amp; Tips\" title=\"Domains.co.za - How To Choose The Best Domain Name: 10 Myths &amp; Tips\" target=\"_blank\" rel=\"noopener\">How To Choose The Best Domain Name: 10 Myths &amp; Tips<\/a><\/li>\n\n\n\n<li><a alt=\"Link to Knowledgebase - How to Park a Domain in cPanel\" title=\"Domains.co.za - How to Park a Domain in cPanel\" href=\"https:\/\/www.domains.co.za\/knowledgebase\/hosting\/how-to-park-a-domain-in-cpanel\/\" target=\"_blank\" rel=\"noopener\">How to Park a Domain in cPanel<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In the early days, when starting a business, many business owners jump to secure their domain name even though the website could still be several months away from launching. That&#8217;s why Domains.co.za offers FREE domain parking to all our domain customers as a value-added service. This means you can park your domain for as long as you like \u2013 even indefinitely \u2013 without needing to purchase website hosting. If you are wondering, why anyone would get a domain name they are not using \u2013 this blog is for you. In it, we explore uses for multiple domains and provide tips to come up with alternative names to register. RELATED: A Multi Domain Name Strategy: Why More Than One Domain Can Be Advantageous KEY TAKEAWAYS Parked domains  <a alt='Parked Domains: Reasons Why Your SME Should Own Multiple Domains' title='Parked Domains: Reasons Why Your SME Should Own Multiple Domains' href='https:\/\/www.domains.co.za\/blog\/parked-domains\/' class='moreElipsis'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":2944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1009,1003,1010],"tags":[1831],"class_list":["post-2942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-tips","category-industry-news","category-ssl-certificates","tag-parked-domains-reasons-why"],"_links":{"self":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/2942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/comments?post=2942"}],"version-history":[{"count":3,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/2942\/revisions"}],"predecessor-version":[{"id":3640,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/2942\/revisions\/3640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media\/2944"}],"wp:attachment":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media?parent=2942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/categories?post=2942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/tags?post=2942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}