{"id":3863,"date":"2025-09-26T12:03:07","date_gmt":"2025-09-26T10:03:07","guid":{"rendered":"https:\/\/www.domains.co.za\/blog\/?p=3863"},"modified":"2026-03-04T11:53:54","modified_gmt":"2026-03-04T09:53:54","slug":"email-marketing-gmail-manage-subscriptions","status":"publish","type":"post","link":"https:\/\/www.domains.co.za\/blog\/email-marketing-gmail-manage-subscriptions\/","title":{"rendered":"Email Marketing: Engagement Matters More Than Ever With Gmail&#8217;s New Manage Subscriptions Update"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>This blog tells you more about Email marketing and Gmail&#8217;s new manage subscription update. <a alt=\"Link to Domains.co.za - Email Hosting\" title=\"Domains.co.za - Email Hosting\" href=\"https:\/\/www.domains.co.za\/email-hosting\" target=\"_blank\" rel=\"noopener\">Email<\/a> marketing consistently delivers one of the highest Returns on Investment (ROI). <a alt=\"Link to Litmus - Infographic The ROI Of Email Marketing\" title=\"Litmus - Infographic The ROI Of Email Marketing\" href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\" target=\"_blank\" rel=\"noopener\">According to Litmus<\/a>, every dollar spent by a company, receives $10-$36 back. In South African terms, that&#8217;s roughly around R185-R650 for every R20 spent. Email therefore remains a top tool in any SME&#8217;s marketing arsenal.<\/p>\n\n\n\n<p>Recently, Gmail launched a <a href=\"https:\/\/blog.google\/products\/gmail\/new-manage-subscriptions-unsubscribe\/\" alt=\"Link to Google Blog - New Manage Subscriptions Unsubscribe\" title=\"Google Blog - New Manage Subscriptions Unsubscribe\" target=\"_blank\" rel=\"noopener\">Manage Subscriptions update<\/a> that should make many marketers very nervous. This update makes it easier than ever for Gmail&#8217;s users to unsubscribe from any and all active email lists, all in one convenient place, with just one simple click.<\/p>\n\n\n\n<p>This isn&#8217;t Gmail&#8217;s only update to help its customers better manage cluttered mailboxes, and they are not the only platform moving in this direction. These and other steps are necessary to win the war on <a href=\"https:\/\/www.domains.co.za\/blog\/email-phishing-protect-yourself\/\" alt=\"Link to Domains.co.za Blog - Email Phishing: How To Protect Yourself From A Scam\" title=\"Domains.co.za - Email Phishing: How To Protect Yourself From A Scam\" target=\"_blank\" rel=\"noopener\">email phishing<\/a>, and spam, but it also means that marketers need to work harder than ever to engage subscribers with emails that compel and add value. When users turn to Gmail&#8217;s new feature to declutter, it\u2019s going to be super easy to unsubscribe from all subscriptions that just don&#8217;t deliver.<\/p>\n\n\n\n<p>Don&#8217;t risk losing the subscribers you&#8217;ve work so hard to get. This blog offers tips to create campaigns that will resonate with readers and keep them engaged.<\/p>\n\n\n\n<p><strong>RELATED<\/strong>: <a alt=\"Link to Domains.co.za Blog - How To Build and Grow An Engaged Email List\" title=\"Domains.co.za - How To Build and Grow An Engaged Email List\" href=\"https:\/\/www.domains.co.za\/blog\/how-to-build-grow-an-email-list\/\" target=\"_blank\" rel=\"noopener\">How To Build And Grow An Engaged Email Marketing List<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"key-takeaways\">KEY TAKEAWAYS<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gmail\u2019s new Manage Subscriptions feature makes it easier than ever for users to unsubscribe \u2013 SMEs need to up their game to keep subscribers engaged.<\/li>\n\n\n\n<li>High-quality content, clean design, and strong CTAs are critical for engagement.<\/li>\n\n\n\n<li>List maintenance, personalisation, and segmentation keep emails relevant and impactful.<\/li>\n\n\n\n<li>Timing and frequency influence reliability and subscriber trust.<\/li>\n\n\n\n<li>Continuous testing and analysis improve performance over time.<\/li>\n\n\n\n<li>Using a private Domain Name and Email Hosting strengthens deliverability and builds credibility.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>TABLE OF CONTENTS<\/h4><nav><ul><li class=\"\"><a href=\"#key-takeaways\">KEY TAKEAWAYS<\/a><\/li><li class=\"\"><a href=\"#gmails-new-manage-subscriptions-feature\">Gmail&#8217;s New Manage Subscriptions Feature<\/a><\/li><li class=\"\"><a href=\"#7-email-marketing-tips-to-improve-subscriber-engagement\">7 Email Marketing Tips To Improve Subscriber Engagement<\/a><ul><li class=\"\"><a href=\"#1-create-high-quality-content\">1. Create high quality content<\/a><\/li><li class=\"\"><a href=\"#2-create-beautiful-responsive-designs\">2. Create beautiful, responsive designs<\/a><\/li><li class=\"\"><a href=\"#3-include-compelling-call-to-actions\">3. Include compelling call to actions<\/a><\/li><li class=\"\"><a href=\"#4-nurture-mailing-lists\">4. Nurture mailing lists<\/a><\/li><li class=\"\"><a href=\"#5-personalise-and-segment\">5. Personalise and segment<\/a><\/li><li class=\"\"><a href=\"#6-get-your-timing-and-frequency-right\">6. Get your timing and frequency right<\/a><\/li><li class=\"\"><a href=\"#7-test-analyse-and-improve\">7. Test, analyse and improve<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#why-a-private-domain-and-email-hosting-is-key-for-marketing-success\">Why A Private Domain And Email Hosting Is Key For Marketing Success<\/a><\/li><li class=\"\"><a href=\"#how-to-choose-the-perfect-domain-name\">How to Choose the Perfect Domain Name<\/a><\/li><li class=\"\"><a href=\"#faqs\">FAQS<\/a><\/li><li class=\"\"><a href=\"#other-blogs-of-interest\">Other Blogs of Interest<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gmails-new-manage-subscriptions-feature\">Gmail&#8217;s New Manage Subscriptions Feature<\/h3>\n\n\n\n<p>Nearly 22% of the global population (1.8 billion) has an active Gmail account, according to <a href=\"https:\/\/www.aboutchromebooks.com\/gmail-statistics\/\" alt=\"Link to About Chromebooks - Gemail Statistics And User Trends\" title=\"About Chromebooks - Gemail Statistics And User Trends\" target=\"_blank\" rel=\"noopener\">About Chromebooks<\/a>. The email giant is popular and stays this way by offering its users updates and tools to simplify email management. One of these being its latest Manage Subscriptions feature. Before, Gmail sent a single Unsubscribe Suggestion via a card notification only.<\/p>\n\n\n\n<p>But now, they&#8217;ve taken it a step further by listing all subscription emails in one place and organising it by those that send the most emails. Users can opt to unsubscribe from any list with a single click, after which Gmail will handle the request on their behalf. Now that&#8217;s service.<\/p>\n\n\n\n<p>For SMEs with subscriber lists they want to protect on the other hand, it could be risky. Are you creating enough value to withstand subscribers in &#8220;spring cleaning&#8221; mode?<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color wp-elements-71ff36e9aaaa7a4998f2e727b722c886\"><strong>IMPORTANT:<\/strong><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color wp-elements-eac2216a8349c0f34d726187a209f465\">Please note that Gmail no longer supports POP3 connections to their web client &#8211; <a alt=\"Link to Gmail - Gmail Doesn&#039;t Support POP3 Connections\" title=\"Gmail - Gmail Doesn&#039;t Support POP3 Connections\" href=\"https:\/\/support.google.com\/mail\/answer\/16604719?hl=en\" target=\"_blank\" rel=\"noopener\">read the Gmail Notification<\/a>.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/09\/gmail-email-marketing-02.webp\" alt=\"Strip Banner Text - Email Marketing - Compelling content and thoughtful design add value and keep readers engaged\" title=\"Strip Banner Text - Email Marketing - Compelling content and thoughtful design add value and keep readers engaged\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"7-email-marketing-tips-to-improve-subscriber-engagement\">7 Email Marketing Tips to Improve Subscriber Engagement<\/h3>\n\n\n\n<p>Social media is great but if SMEs want to stand out on feeds, they need to have a complete handle on algorithm red-tapes or put hefty budgets behind every post. For small businesses this is simply not feasible.<\/p>\n\n\n\n<p>That&#8217;s why building a Subscriber List is fundamental to doing business these days. It offers direct access to people that asked to hear from you, and it comes at a fraction of the price of other digital marketing strategies.&nbsp;<\/p>\n\n\n\n<p>But building an email database is just half of the story. Firstly, you need to ensure excellent deliverability rates so that your emails actually make it into your subscribers&#8217; inboxes. Sending your emails from a private and recognisable <a href=\"https:\/\/www.domains.co.za\/domain-registration\" alt=\"Link to Domains.co.za - Register Domains\" title=\"Domains.co.za - Register Domains\" target=\"_blank\" rel=\"noopener\">domain name<\/a>, is key for transparency.<\/p>\n\n\n\n<p>Secondly, you need to put together compelling campaigns that will resonate with your readers in such a way that they not only want to open and engage with your emails but also see the value in staying subscribed. Taking the time to setup your email marketing campaign properly, create thoughtful mails to maintain and build lists, will all contribute to your deliverability and reading rates.<\/p>\n\n\n\n<p>Try these tips to improve how readers receive your email marketing campaigns:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-create-high-quality-content\">1. Create high quality content<\/h4>\n\n\n\n<p>What you say and how you say it matters. You don&#8217;t want to overwhelm readers with copious amount of copy, neither do you want to leave them with multiple unanswered questions. It&#8217;s about getting the balance right.<\/p>\n\n\n\n<p>Write conversational emails \u2013 not spammy ones. In fact, avoid spam keywords like &#8220;act now&#8221;, &#8220;limited time only&#8221;, &#8220;last chance&#8221; altogether. Make sure your email takes readers on a journey and adds value. They need to feel they&#8217;ve learned something from your mail. Whether you&#8217;ve paired an outfit in a way they didn&#8217;t know about, shared a secret styling tip, or given an exclusive offer \u2013 it needs to pay off for them to continue to be part of your subscriber base.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-71e7abaaf3f2f04ffc8085f47c0bff16\"><strong>NOTE:<\/strong><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-3ba0cc8f36dbf9cd1cf2098516af92a1\">Subject lines and preview text need to be created with care. Don&#8217;t give a teaser about something that isn\u2019t even mentioned in your email. Stir their curiosity and deliver on it!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-create-beautiful-responsive-designs\">2. Create beautiful, responsive designs<\/h4>\n\n\n\n<p>Looks matter a whole lot in email marketing too. If your design is cluttered, outdated, or doesn\u2019t render properly on mobile, you are going to lose readers fast. Invest in clean, modern templates that reflect your brand and can adapt to any screen size.<\/p>\n\n\n\n<p>Use a clear hierarchy with headlines, images, and white space so that your emails are easy to scan through. Visuals should support your message, not detract from it. Most importantly, test your emails across devices and browsers before hitting send \u2013 nothing screams unprofessional more, than a broken layout does.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-include-compelling-call-to-actions\">3. Include compelling call to actions<\/h4>\n\n\n\n<p>At the end of the day, the goal of your mailers isn&#8217;t just to entertain or keep subscribers. You want them to act too. Use clever, short and action-driven call to actions throughout your mails to help your reader realise what you would like them to do next.<\/p>\n\n\n\n<p><strong>Example of great call to actions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how<\/li>\n\n\n\n<li>Sign up<\/li>\n\n\n\n<li>Try the demo<\/li>\n\n\n\n<li>Download<\/li>\n\n\n\n<li>Buy now<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-nurture-mailing-lists\">4. Nurture mailing lists<\/h4>\n\n\n\n<p>Getting subscribers is great, but you have to manage and maintain your list to ensure that you keep your subscriber engagement high and your bad sender reputation low.<\/p>\n\n\n\n<p>Do this by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Activating double opt-in for new subscriptions<\/li>\n\n\n\n<li>Removing undeliverable email addresses<\/li>\n\n\n\n<li>Removing inactive addresses<\/li>\n\n\n\n<li>Removing &#8220;Abuse email addresses&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Ideally, what you want is a smaller but more engaged list, because it will always out-perform a large list full of people who never open your emails.<\/p>\n\n\n<div class=\"wp-block-image wp-block-image size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/09\/gmail-email-marketing-03.webp\" alt=\"Strip Banner Text - Personalised and segmented emails not only resonate better but also improve ROI\" title=\"Strip Banner Text - Personalised and segmented emails not only resonate better but also improve ROI\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"5-personalise-and-segment\">5. Personalise and segment<\/h4>\n\n\n\n<p>Personally addressed emails are received better, as subscribers feel as though your email speaks directly to them, they\u2019re far more likely to stick around.<\/p>\n\n\n\n<p>Divide your lists according to the information (i.e. behaviour, purchase history, interests, demographic, location etc.) you may have on the audience, so that you have the option to tailor your content for specific ones.<\/p>\n\n\n\n<p>The benefits of doing this include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher open and click-through rates<\/li>\n\n\n\n<li>Stronger customer loyalty<\/li>\n\n\n\n<li>Reduced unsubscribes<\/li>\n\n\n\n<li>Improved conversions<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-get-your-timing-and-frequency-right\">6. Get your timing and frequency right<\/h4>\n\n\n\n<p>Whatever you do, don&#8217;t be inconsistent with your email marketing campaigns as this could reflect poorly on your reliability as a business. Also don&#8217;t send too many or too little. One per week topic dependent and if usually received well, one every second week or one per month is good. Anything more or less than this is risky, as you don\u2019t know how many others they are subscribed to.<\/p>\n\n\n\n<p><a alt=\"Link to Twillio - The Best Time To Send Your Email Campaign\" title=\"Twillio - The Best Time To Send Your Email Campaign\" href=\"https:\/\/www.twilio.com\/en-us\/blog\/insights\/the-best-time-to-send-your-email-campaign\" target=\"_blank\" rel=\"noopener\">According to Twilio<\/a> Tuesdays to Thursdays between 9AM and 2PM are good days for email marketing.<\/p>\n\n\n\n<p>But this differs from company to company and audience to audience.<\/p>\n\n\n\n<p>Track when your subscribers are most likely to engage and adapt accordingly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7-test-analyse-and-improve\">7. Test, analyse and improve<\/h4>\n\n\n\n<p>What works today may not work tomorrow. That\u2019s why testing is essential. Run A\/B tests on subject lines, content, designs, and CTAs to see what resonates best with your audience.<\/p>\n\n\n\n<p>Analyse your open rates, click-through rates, bounce rates, and conversions to find patterns. Then adjust your strategy to keep improving.<\/p>\n\n\n\n<p>Email marketing is never a set-and-forget channel \u2013 it\u2019s an ongoing process of refinement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-a-private-domain-and-email-hosting-is-key-for-marketing-success\">Why A Private Domain and Email Hosting is Key for Marketing Success<\/h3>\n\n\n\n<p>While many of your recipients might be using Gmail to read your mails, they don&#8217;t generally want your mail to be sent from Gmail, or any other generic address, because it doesn&#8217;t legitimise the email.<\/p>\n\n\n\n<p>A private domain (e.g. <a href=\"mailto:yourname@yourbusiness.co.za\"><em>yourname@yourbusiness.co.za<\/em><\/a>), on the other hand, instantly boosts your credibility and professionalism. Subscribers trust emails that look legitimate, and inbox providers are more likely to deliver them instead of marking them as spam.<\/p>\n\n\n\n<p>This creates a problem for startups and small businesses that don&#8217;t yet have a website ready but want to connect with their audience. Luckily, your domain name doesn&#8217;t need full-on hosting to communicate via this platform; just sign up for Email Hosting.<\/p>\n\n\n\n<p>Email Hosting ensures your messages are properly authenticated, reducing the chances of them ending up in junk folders. It also gives you more control over how replies are managed, so customer engagement doesn\u2019t slip through the cracks.<\/p>\n\n\n\n<p>At Domains.co.za we offer six different <a href=\"https:\/\/www.domains.co.za\/email-hosting\">Email Hosting packages<\/a>, each boasting incredible security features and freebies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.domains.co.za\/domain-registration\" alt=\"Link to Domains.co.za - Register Domains\" title=\"Domains.co.za - Register Domains\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.domains.co.za\/blog\/wp-content\/uploads\/2025\/09\/gmail-email-marketing-04.webp\" alt=\"Strip Banner Text - Sending frequency &#038; timing as well as the domain you send from matter. [Get a private domain]\" title=\"Sending frequency &#038; timing as well as the domain you send from matter. [Get a private domain]\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-to-choose-the-perfect-domain-name\">How to Choose the Perfect Domain Name<\/h4>\n\n\n\n<p><strong>VIDEO:<\/strong>  <a href=\"https:\/\/www.youtube.com\/watch?v=RHCJNdsqf9E\" alt=\"Link to Domains.co.za - How to Choose &amp; Register the PERFECT Domain Name\" title=\"Domains.co.za - How to Choose &amp; Register the PERFECT Domain Name\" target=\"_blank\" rel=\"noopener\">How to Choose &amp; Register the PERFECT Domain Name<\/a><\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/RHCJNdsqf9E\" alt=\"Domains.co.za YouTube - How to Choose &#038; Register the PERFECT Domain Name\" title=\"Domains.co.za YouTube - How to Choose &#038; Register the PERFECT Domain Name\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"faqs\">FAQS<\/h4>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1758872708981\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">Does Gmail\u2019s Manage Subscriptions feature mean I\u2019ll lose subscribers?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>Not necessarily. If you\u2019re consistently adding value through your emails, your subscribers are more likely to stay. It\u2019s a reminder to keep your content fresh, relevant, and worth opening.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1758872720879\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">How often should I send email marketing?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>The sweet spot for most SMEs is once a week to once a month. Test what works best for your audience but avoid long silences or overwhelming them with too many mails.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1758872732418\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">Why can\u2019t I just use a free Gmail account for my email marketing campaigns?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>Free accounts look unprofessional and often trigger spam filters. A private domain with email hosting builds trust and improves deliverability.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1758872743723\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">What\u2019s the most important metric to track?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>Open and click-through rates are vital but always tie your results back to conversions. The ultimate goal is to drive action that benefits your business.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1758872756405\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">How do I turn off Smart Features and Personalisation in Gmail?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>Go to your Gmail settings, then under \u201cSmart features and personalisation\u201d you\u2019ll find the option to switch them off. This disables things like automatic email categorisation, smart compose, and personalised suggestions. Turning it off gives you a more neutral inbox experience, with less Google-driven automation.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1758872770647\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">What is Gmail\u2019s new Unsubscribe feature?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>Gmail now offers a dedicated Manage Subscriptions section. Instead of showing you a single unsubscribe prompt, Gmail lists all your subscription emails in one place, organised by how often they email you. From there, you can unsubscribe with a single click, and Gmail will process the request on your behalf. It makes decluttering your inbox much faster and easier.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1758872782595\" class=\"rank-math-list-item\">\n<h6 class=\"rank-math-question \">What does the POPIA Act say about email and data privacy?<\/h6>\n<div class=\"rank-math-answer \">\n\n<p>POPIA (Protection of Personal Information Act) requires businesses in South Africa to handle personal data, including email addresses, responsibly and with consent. This means you can\u2019t send marketing emails without permission; you must give subscribers a clear way to opt out, and you\u2019re obliged to safeguard their information against misuse or loss. In short: transparency, consent, and protection of personal data are non-negotiable.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"other-blogs-of-interest\">Other Blogs of Interest<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a alt=\"Link to Domains.co.za Blog - Email Etiquette For Startups And SMEs\" title=\"Domains.co.za - Email Etiquette For Startups And SMEs\" href=\"https:\/\/www.domains.co.za\/blog\/email-etiquette\/\" target=\"_blank\" rel=\"noopener\">Email Etiquette For Startups And SMEs<\/a><\/li>\n\n\n\n<li><a alt=\"Link to Domains.co.za Blog - What Email Hosting For Small Business Can Do For Your SME\" title=\"Domains.co.za - What Email Hosting For Small Business Can Do For Your SME\" href=\"https:\/\/www.domains.co.za\/blog\/email-hosting-for-small-business\/\" target=\"_blank\" rel=\"noopener\">What Email Hosting For Small Business Can Do For Your SME<\/a><\/li>\n\n\n\n<li><a alt=\"Link to Domains.co.za Blog - Email Marketing: The affordable and effective platform your business can trust\" title=\"Domains.co.za - Email Marketing: The affordable and effective platform your business can trust\" href=\"https:\/\/www.domains.co.za\/blog\/email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">Email Marketing: The affordable and effective platform your business can trust<\/a><\/li>\n\n\n\n<li><a alt=\"Link to Domains.co.za Blog - Email is Adapting and Becoming Smarter\" title=\"Domains.co.za - Email is Adapting and Becoming Smarter\" href=\"https:\/\/www.domains.co.za\/blog\/email-is-adapting\/\" target=\"_blank\" rel=\"noopener\">Email is Adapting and Becoming Smarter<\/a><\/li>\n\n\n\n<li><a alt=\"Link to Domains.co.za Blog - Custom Email Addresses: Elevating Your Brand Identity Online\" title=\"Domains.co.za - Custom Email Addresses: Elevating Your Brand Identity Online\" href=\"https:\/\/www.domains.co.za\/blog\/custom-email-address\/\" target=\"_blank\" rel=\"noopener\">Custom Email Addresses: Elevating Your Brand Identity Online<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This blog tells you more about Email marketing and Gmail&#8217;s new manage subscription update. Email marketing consistently delivers one of the highest Returns on Investment (ROI). According to Litmus, every dollar spent by a company, receives $10-$36 back. In South African terms, that&#8217;s roughly around R185-R650 for every R20 spent. Email therefore remains a top tool in any SME&#8217;s marketing arsenal. Recently, Gmail launched a Manage Subscriptions update that should make many marketers very nervous. This update makes it easier than ever for Gmail&#8217;s users to unsubscribe from any and all active email lists, all in one convenient place, with just one simple click. This isn&#8217;t Gmail&#8217;s only update to help its customers better manage clu <a alt='Email Marketing: Engagement Matters More Than Ever With Gmail&#8217;s New Manage Subscriptions Update' title='Email Marketing: Engagement Matters More Than Ever With Gmail&#8217;s New Manage Subscriptions Update' href='https:\/\/www.domains.co.za\/blog\/email-marketing-gmail-manage-subscriptions\/' class='moreElipsis'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":3866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1762],"tags":[1847],"class_list":["post-3863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-only-hosting","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/3863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/comments?post=3863"}],"version-history":[{"count":7,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/3863\/revisions"}],"predecessor-version":[{"id":4330,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/posts\/3863\/revisions\/4330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media\/3866"}],"wp:attachment":[{"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/media?parent=3863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/categories?post=3863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domains.co.za\/blog\/wp-json\/wp\/v2\/tags?post=3863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}