For small- to medium-sized enterprises (SMEs), customer reviews are the “new black”. In displaying reviews or testimonials on your website, Google My Business page and other social platforms, you are directly aiding potential customers in the decision-making process, making it a win for all parties involved. According to a survey, 75.5% of respondents trust online reviews. This means if you aren’t listing any, you are losing out on consumer trust. In this article, we look at the various benefits of positive customer reviews, share ideas to help you get more reviews and provide tips to help turn negative feedback into a positive outcome. KEY TAKEAWAYS Most consumers trust online reviews and showcasing them helps boost your br […]