In marketing, tools and platforms change, but one thing always stays the same: the importance of “word of mouth”, this is where online reviews come in and play a very significant role. People do not necessarily trust brands; but they do trust what other people say about them. Statistics show that 91% of consumers are more likely to buy products, or make use of a service, after reading positive reviews about the business. Furthermore, 76% of consumers feel the same way about online reviews as they do about recommendations from friends and family. In other words: reviews matter! That’s why irrespective of the size of your business, positive online reviews will be your company’s best sales pitch. It’s time to invest i […]