Email Marketing: Engagement Matters More Than Ever With Gmail’s New Manage Subscriptions Update
This blog tells you more about Email marketing and Gmail’s new manage subscription update. Email marketing consistently delivers one of the highest Returns on Investment (ROI). According to Litmus, every dollar spent by a company, receives $10-$36 back. In South African terms, that’s roughly around R185-R650 for every R20 spent. Email therefore remains a top tool in any SME’s marketing arsenal. Recently, Gmail launched a Manage Subscriptions update that should make many marketers very nervous. This update makes it easier than ever for Gmail’s users to unsubscribe from any and all active email lists, all in one convenient place, with just one simple click. This isn’t Gmail’s only update to help its customers better manage clu […]