Tag: gTLDs

Keeping it Local is Lekker

There was a time when having a “.com” or “.co.za” behind your website’s name was an absolute necessity. The popularity of these domain name extensions have over the years left fewer domain name options for new businesses. A new shift in domain name extensions have created endless Generic Top Level Domains (gTLDs) options such as .net, .org and .biz. for startups and entrepreneurs. In recent years, even more gTLD options became available, including some that show where your business operates from. These are called geographic domain names. Some of the available geographic domain names that are relevant to the South African context include .joburg, .capetown .durban and .africa. And if you get […]

What is a Domain Name?

Back in the day, a business wasn’t a business if it wasn’t in the Yellow Pages. Nowadays, if a business isn’t on the internet it might as well be invisible. That is where domain names come in. Just like a telephone number, a domain name is unique to the business who owns it. This is the easiest and most direct way for users to find your business’ website on the web. Domain names were created to make it simpler to find a website. Before domain names, websites were accessed by typing in the IP (internet protocol) address of the host computer. But the internet is used by people, not computers, and we aren’t very good at remembering strings of numbers. And so domain names were born. The first ever do […]

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