Email marketing strategy plays an important role in your SME, whether you are a small business, startup, or entrepreneur because it’s manageable and easily affordable. What comes to mind when you think of email? Is it the ugly, old-fashioned aunt of social media? The boring uncle of influencer email marketing? Or the stable and constant queen of communication? The latter of course, is the obvious truth. Email is still highly relevant, which is why top marketers are including this platform as an ongoing part of their digital strategy. Don’t believe us? Just check your email inbox! Email isn’t dull or “so yesterday”, it is highly effective and still offers incredible benefits to business now and will do so in the futur […]