Most shoppers in a brick & mortar store behave conventionally, whilst some are on a mission for something specific, others are casually browsing. However, generally speaking, the majority of items that go into a shopping basket, or trolley, lead to a successful checkout. Rarely do we see abandoned baskets and trolleys in a physical store. Yet, in the world of online shopping nearly 70% of shoppers leave their carts deserted. Why is that? Often: Customers aren’t ready to commit to buying at that moment. They find the full total plus delivery more expensive than they anticipated. The checkout process was too long, or time-consuming. They first need to obtain approval from a spouse, or parent. Added to the above, online sh […]