Website Metrics are important to any business that has an online presence, however, these can be over-whelming to the small business owner who wishes to do it themselves. The purpose of any business website is to sell their wares. While there may be a lot of lovely scenery along the way, if you have products or services to sell, the end goal for all your online efforts, should be to turn traffic into customers. If you don’t intentionally aim to convert, what would be the point? Website metrics are a form of Key Performance Indicators (KPIs) that help website owners measure the success of their site as well as the marketing initiatives that lead traffic to it. We gladly share a list of some of the top metrics to measure (us […]