Green Tech: Why Sustainability In Your SME Matters
Running a Small-to-Medium-Enterprise (SME) in South Africa is demanding and keeping Green Tech in mind doesn’t need to add to the burden. Not only are you competing with big organisations for a “slice of the pie”, but you also need to go the extra mile to build trust in your small brand. Added to this, SMEs need to innovate and adopt trends. One such a trend is sustainability, particularly investing in green technology. This is important because SMEs contribute to approximately 34% of the country’s GDP and employ 50-60% of the labour force. This means that SMEs are also responsible for subsequent carbon emissions. But there is another, perhaps more important reason to going green: Consumers now expect it from you! Read o […]
