Search Engine Optimisation, or SEO, is a term that refers to the online tools that a company can implement to assist in increasing its organic (unpaid) ranking on search engines. The purpose of SEO is to help increase your website’s online visibility and attract customers. SEO is divided into three categories: On-page SEO – what can be implemented on the website itself. Off-site SEO – other aspects that you (or others) can do online that links to a page/s on your website, in other words building your credibility. Technical SEO – the items that your hosting company, or website building platform, that can contribute to, i.e. site speed (hosting), mobile readiness and domain trust. If you are using a website builder […]