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Category: How To Guides

Header Text - Email Marketing Tips For Winning Campaigns
23Jul

How To Build & Grow An Engaged Email List

When it comes to digital marketing, your business needs a multi-platform strategy, and email is still a must. All you need is a small budget, engaging campaigns and an email list – and you will be ready to roll. But what if you don’t have any subscribers? Should you buy an email list? With consumer data privacy acts like POPIA and advanced SPAM filters, sending unsolicited emails is definitely not an option in 2024. Apart from damaging your business reputation; communicating to a list that’s not your own, can be a waste of time and energy. The ideal approach is to build and grow an email list from scratch. The journey may be longer but the reward of having a targeted group of people that want to hear from you will surely b […]

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Header Text - Social Media - Starting Out Points for Small Businesses in South Africa
28Jun

Social Media: Tips for Startups & Small Businesses in South Africa

Introduction Since 2010, International Social Media Day is celebrated on the 30th of June every year. It is a day to commemorate the value social platforms bring to digital communication and their ability to bring people together. Social media is also a great tool for startups and small businesses. It can be used to connect with target audiences, increase brand awareness, drive website traffic, generate leads, boost sales, etc. In this blog post we emphasize the importance of social media marketing for startups and pay homage to it by looking at some local statistics and offering beginner tips to help small businesses and entrepreneurs, create an effective social media marketing plan from scratch. TABLE OF CONTENTS Introduct […]

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Header Text - How To Build Customer Loyalty
04Jun

7 Strategies to Help Build Customer Loyalty for Your Online Store

The quest for new leads is an ongoing battle for any online store, but what about the customers you already have? By investing in your existing customers, you can help encourage customer loyalty, which is key to securing long-term success. A great e-commerce website with reliable web hosting, excellent products and quick delivery procedures are non-negotiable of course, but building customer loyalty involves doing MORE. In this article, we share seven strategies that can help you create a client base dedicated to your brand. Table of Contents What is Customer Loyalty?
The Benefits of Customer Loyalty
7 Ways on How to Build Customer Loyalty 1. Start a Rewards Programme
2. Consider Starting a Referral Programme
3. Communicate […]

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Best Web Hosting For Small Businesses In South Africa: 7 Tips To Get Started
15May

Best Web Hosting For Small Businesses In South Africa: 7 Tips To Get Started

As a small business owner in South Africa, your website is the cornerstone of your online marketing efforts. Finding and choosing the best web hosting for your website, for example WordPress Hosting or Shared Web Hosting etc., is therefore very important. The wrong type of hosting can not only affect the performance of your site but by default, cause damage to your online reputation. If you feel overwhelmed when it comes to the technicalities of hosting, this blog is for you. Read on as we explore the various types of hosting, their unique benefits, and identify which one could be the ideal solution for your small business. KEY TAKEAWAYS When it comes to the best web hosting for small businesses in South Africa, there is no […]

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3 Proactive Strategies to Maximise Your New E-Commerce Website - A Step-by-Step Guide
04Mar

3 Proactive Strategies to Maximise Your New E-Commerce Website

There is no time like the present to start an e-commerce website. With around 27 million online shoppers in South Africa and a further 10 million expected by 2027, a digital store front is a solid option. But know this: competition will be gruelling. Not only will you be competing with the local market, but you will also be contending internationally. Added to this, hundreds of new stores are right on your heels. As you embark on this journey, you need all the advice and tips you can get to be successful. Read on as we share three strategies and subsequent steps to take to help maximise your new e-commerce website. Table of Contents Strategy #1. Prioritise the Performance and User Experience of Your E-Commerce Website Take a […]

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18Dec

Top 10 Inspirational Reads For SME Success In 2024

Here are out top 10 Inspirational Reads for your SME, because running a successful small to medium size enterprise (SME) is a 24/7 365 affair. Even when a business experiences its annual downtime, the owner is still dreaming and planning ahead. Learn from the best with these inspirational books. KEY TAKEAWAYS For a timeless manual to build character and achieve genuine success  read: The 7 Habits of Highly Effective People. Want to master the art of conversation? Read: How to Win Friends and Influence People. To produce valuable, high-quality work in an age of incessant interruptions read: Deep Work. For guidance on how to embrace vulnerability and be brave in business read: Dare to Lead. For help with the unpredictable […]

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18Dec

From Side Hustle To Successful Business In 10 steps

After months of hard work and dedication, your side hustle is solving customer wants and needs, attracting new business, and making money. So, what’s next? Could it be time to take your side hustle to the next level? In this article, we help you answer these questions, and touch upon steps you need to take to realise your dream, your own small business venture. KEY TAKEAWAYS Every side hustle has the potential to become something more. A clear sign that your side hustle is ready to scale is when you are constantly over capacity. Running a small business isn’t easy, so be sure you really want to do it full-time. Without the back-up of a salary, money will be tight. Are you ready for the risk? Name your business and get the […]

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07Nov

Black Friday And Cyber Monday: 7 Point Checklist To Success

Black Friday and Cyber Monday is slowly but surely becoming a hit with South Africans. In 2022, FNB customers alone spent a massive R3-billion during this period. Whether your business decides to join in or not, the potential for a successful campaign is there. In this article we share a checklist to help you dot the i’s and cross the t’s. Table of ContentsTick off the following when planning your Black Friday and Cyber Monday specials:Checklist 1: Is Black Friday and Cyber Monday for your business?Checklist 2: Put together “sticky” Black Friday / Cyber Monday deals.Checklist 3: Decide which platforms you will use for marketing.Checklist 4: Create eye catching marketing material.Checklist 5: Create a publishing schedule. […]

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25Jul

10 Cost-cutting Tips – Your SME Business Needs To Save Money

Did you know that a healthy cashflow is a leading asset in any SME? A positive cashflow can be achieved by identifying where money is wasted, then cutting back on those things. Doing so, could drastically influence your long-term profitability and growth. Try our cost-cutting tips to help save money and boost your cashflow. KEY TAKEAWAY If you don’t plan to save money, you won’t. Make saving a priority and always aim to cut back on unnecessary costs where possible. These savings can help your business grow and become more profitable in the long-term. Make a budget and stick to it. However, never ever try to save money if it could compromise the quality of your efficiency, products or services. TABLE OF CONTENTSKEY TAKEAWAYRe […]

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5 Steps To Help Jumpstart An eCommerce Business This Year
24Mar

5 Steps To Help Jumpstart An eCommerce Business This Year

Now is the time for eCommerce these 5 steps can help you to jumpstart an ecommerce business. In the year ahead eCommerce is expected to increase by 10.4%, which means if you had an online shop in mind, there is no better time than the present to jumpstart it with these Top Tips. KEY TAKEAWAYS: Use AI (Artificial Intelligence) to simplify administration, but don’t forget that personal touch. Don’t be so focussed on getting new customers that you alienate current customers. User-experience is everything! Confused shoppers will leave! TABLE OF CONTENTSKEY TAKEAWAYS:5 Steps to Help Jumpstart an Commerce Business1. Provide the Best in Service2. Use Social Media to get noticed3. Focus on Keeping the Clients you have4. Keep y […]

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