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Category: How To Guides

Header Text – A Guide to Email Hosting for Small Business
04Jun

What Email Hosting For Small Business Can Do For Your SME

As most of us know, email is one of the most important ways of communicating and dealing with people on a professional level. Having Email Hosting for small business can be the difference between making a great first impression on customers and helping your business grow; this makes your choice of hosting a major factor in your business’s image and operations. Unlike free email services, professional email hosting gives you more freedom and helps improve your brand’s image. This blog will show you what it is, how it works, and the benefits of having email hosting for small businesses. KEY TAKEAWAYS Email hosting provides dedicated servers and infrastructure to manage email communications, offering complete control over their […]

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Brand building strategies for small businesses
23May

Brand Building Strategies For Small Businesses & Startups

Brand building strategies play an important role in your small business’s marketing success. That’s because people are usually hesitant to buy from a business with a poor or lacking in reputation. Branding is not just about having an impressive business name, logo and website – although all of these things contribute toward it. Rather, it’s about aligning everything your company does; online and offline, in such a way that it underpins the viewpoint you want people to have about your brand. For example – what is the first thing that comes to mind when you think about these three brands below? Volvo Red Bull Apple Did you think about “Safety” for Volvo, “Enhanced Performance” for Red Bull, and “Innovation & Creativity” fo […]

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Header Text - Why customer reviews matter
06May

The Importance Of Online Customer Reviews For Your SME

For small- to medium-sized enterprises (SMEs), customer reviews are the “new black”. In displaying reviews or testimonials on your website, Google My Business page and other social platforms, you are directly aiding potential customers in the decision-making process, making it a win for all parties involved. According to a survey, 75.5% of respondents trust online reviews. This means if you aren’t listing any, you are losing out on consumer trust. In this article, we look at the various benefits of positive customer reviews, share ideas to help you get more reviews and provide tips to help turn negative feedback into a positive outcome. KEY TAKEAWAYS Most consumers trust online reviews and showcasing them helps boost your br […]

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How to Create a Landing Page That Converts
24Apr

How To Create A Landing Page That Converts

Create a landing page that can help welcome potential customers to your website with the goal to actively convert them. While social media, Pay Per Click Ads, and a killer SEO (Search Engine Optimisation) strategy could send good volumes of traffic to your site, a landing page can inspire visitors to act. Scenario: You see an ad online that interests you. You click the Call To Action (CTA) button and you’re taken to the company’s home page. Now what? Sure, you are free to browse around but seeing as it is probably your first encounter with the site, you might feel overwhelmed by all the information displayed. It’s like being in a store and looking for something specific. It just helps if someone guides you to where you need […]

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Header Text - How to identify your target market
03Mar

SME Target Market: 5 Steps To Identifying Your Ideal Audience

Knowing your SME target market is essential to attaining your company’s full reach-potential. Casting your net too wide or too narrow could be the reason why your marketing efforts are obtaining inconsistent results, a high percentage of website visitors leave without acting, or you are battling to attract returning customers. Even if you have the best and most unique products or services in the world, if you are not tailoring your marketing and website content to the right people, you’ll never see the results you are after. To add insult to injury, target audiences can change over time as well. Continue reading if you are looking for practical tips to help identify your business’s target market. KEY TAKEAWAYS A target marke […]

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Header Text - Why web maintenance matters
20Feb

The Importance Of Website Maintenance

Website maintenance is as important for a website as is the upkeep of a physical property. Just like a house and garden can deteriorate over time if unattended, and lose value without the proper care, a website can become outdated, slow, insecure, and vulnerable to errors ­– all of which are damaging to a brand. The maintenance of your website involves regular updates, backups, security monitoring, link checks, improvements, etc. Tasks like these should form part of a company’s daily, weekly and monthly priority lists and be actioned without fail. Luckily, backed by the best in WordPress Hosting or Web Hosting, this race can be halfway won. Read on as we look at the importance of website care, and share the top 10 actions […]

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Header Text - Reasons to register multiple domains for one business.
31Jan

A Multi Domain Name Strategy: Why More Than One Domain Can Be Advantageous

If you believe that your website is one of your business’s most valuable assets, and that your digital reputation and SEO (Search Engine Optimisation) are central to its success, then this article is for you! It means you may want to understand how a multi domain name strategy can work for you, and what it may do for your small-to-medium-sized enterprise (SME).  Registering more than one domain name for your business may seem strange, but it can help you protect and build your brand in several ways. In this article, we look at exactly what a multi domain strategy is and why it may be beneficial. Plus, we offer steps to help you create one. RELATED: South Africa’s 5 Most Popular Top Level Domains (TLDs) KEY TAKEAWAYS A m […]

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Header Text - Small Business Trends for 2025
22Jan

4 Small Business Trends For 2025

Your small business matters. Not just to you and your customers but to South Africa’s Gross Domestic Product (GDP). That’s because small and medium-sized enterprises (SMEs) make up 40% of its total. As we position ourselves at the beginning of the year, it is the ideal time to look at the small business trends for 2025, and to make work of the ones that hit home. From improving your website’s speed to including a sustainable approach, your small business can benefit from making positive changes in the year ahead. In this article, we highlight some of the most interesting trends for small businesses. KEY TAKEAWAYS Following small business trends for 2025 can help your business stay competitive, efficient, and adaptable, ensur […]

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Header Text - How to create a budget startup this holiday.
16Dec

From Dreaming To Doing: How To Start A Small Business This Holiday (5 Steps)

Most people spend their time off work on rest and recreation (R&R). But there’s a portion of the world for whom dreaming of starting a small business ideas is like a vacation. If you want to know how to start a small business this holiday, read on; as we share actionable and low-cost steps – from creating the idea to building the website. RELATED: How To Start A Business On a Budget: Must Haves KEY TAKEAWAYS: While most enjoy rest and recreation during the holidays, some find dreaming up ways to start a small business just as relaxing. To find a great business idea, focus on your passions and skills, try to solve recurring problems, explore trends, or draw inspiration from others. Perfect your small business idea by unders […]

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Header Text - What to do when business is quiet
05Dec

Off Peak Season: 3 Actions Small Business Owners Can Take When Its Quiet

The December and January off peak season is an extremely busy time for many businesses, especially those in retail because it is also the holiday season. However, for many companies in the business-to-business (B2B) sector, its their off peak season. During this time, business can get very quiet. Small business owners can make effective use of this period by strategising and preparing for the year ahead. From dreaming up new and innovative ideas to scrutinising every aspect of the website including its web hosting – you can make the most of the festive holiday slowdown. In this article, we zone in on three proactive actions small business owners can take right now to hit the ground running in 2025. Table of ContentsAction […]

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