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Category: How To Guides

18Dec

From Side Hustle To Successful Business In 10 steps

After months of hard work and dedication, your side hustle is solving customer wants and needs, attracting new business, and making money. So, what’s next? Could it be time to take your side hustle to the next level? In this article, we help you answer these questions, and touch upon steps you need to take to realise your dream, your own small business venture. KEY TAKEAWAYS Every side hustle has the potential to become something more. A clear sign that your side hustle is ready to scale is when you are constantly over capacity. Running a small business isn’t easy, so be sure you really want to do it full-time. Without the back-up of a salary, money will be tight. Are you ready for the risk? Name your business and get the […]

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07Nov

Black Friday And Cyber Monday: 7 Point Checklist To Success

Black Friday and Cyber Monday is slowly but surely becoming a hit with South Africans. In 2022, FNB customers alone spent a massive R3-billion during this period. Whether your business decides to join in or not, the potential for a successful campaign is there. In this article we share a checklist to help you dot the i’s and cross the t’s. Table of ContentsTick off the following when planning your Black Friday and Cyber Monday specials:Checklist 1: Is Black Friday and Cyber Monday for your business?Checklist 2: Put together “sticky” Black Friday / Cyber Monday deals.Checklist 3: Decide which platforms you will use for marketing.Checklist 4: Create eye catching marketing material.Checklist 5: Create a publishing schedule. […]

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25Jul

10 Cost-cutting Tips – Your SME Business Needs To Save Money

Did you know that a healthy cashflow is a leading asset in any SME? A positive cashflow can be achieved by identifying where money is wasted, then cutting back on those things. Doing so, could drastically influence your long-term profitability and growth. Try our cost-cutting tips to help save money and boost your cashflow. KEY TAKEAWAY If you don’t plan to save money, you won’t. Make saving a priority and always aim to cut back on unnecessary costs where possible. These savings can help your business grow and become more profitable in the long-term. Make a budget and stick to it. However, never ever try to save money if it could compromise the quality of your efficiency, products or services. TABLE OF CONTENTSKEY TAKEAWAYRe […]

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5 Steps To Help Jumpstart An eCommerce Business This Year
24Mar

5 Steps To Help Jumpstart An eCommerce Business This Year

Now is the time for eCommerce these 5 steps can help you to jumpstart an ecommerce business. In the year ahead eCommerce is expected to increase by 10.4%, which means if you had an online shop in mind, there is no better time than the present to jumpstart it with these Top Tips. KEY TAKEAWAYS: Use AI (Artificial Intelligence) to simplify administration, but don’t forget that personal touch. Don’t be so focussed on getting new customers that you alienate current customers. User-experience is everything! Confused shoppers will leave! TABLE OF CONTENTSKEY TAKEAWAYS:5 Steps to Help Jumpstart an Commerce Business1. Provide the Best in Service2. Use Social Media to get noticed3. Focus on Keeping the Clients you have4. Keep y […]

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7 Ways to Improve your Website Engagement
25Jan

7 Ways to Improve your Website Engagement

Improving your website engagement, is one of the key metrics to track on your website and it is called the Average Session Duration. This metric keeps an eye on how long your website visitors stay engaged and delivers a median session time. Why is this important? Because it allows website owners and marketers to evaluate whether visitors are finding the content on a website worth sticking around for. Remember: the more time a visitor spends on your website, the more they learn and the better your chances of conversion become, no matter what you sell, therefore website engagement is something you can improve on. In addition to this, a good Average Session Duration confirms that your site is relevant and informative to the aud […]

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SEO Best Practices For Your WordPress Website
30Nov

SEO Best Practices For Your WordPress Website

SEO best practices will assist you to optimise your WordPress website. WordPress itself is free, open-source and SEO-friendly, hence why it is the world’s most popular Content Management System (CMS). However, just because the system is SEO-friendly it doesn’t mean that it will set up your website on this front. There are a still several things you need to do to improve the Search Engine ranking of your WordPress website. Implement the following SEO Best Practices and streamline your content optimisation:Make use of a dynamic sitemapUse a SEO pluginOptimise images automaticallyPrioritise securityChoose the best in WordPress HostingCheck your visibilityCreate SEO-friendly permalinksOptimise keywordsCreate incredible conte […]

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How To Increase Traffic To Your Website And Boost Leads
04Oct

How To Increase Traffic To Your Website And Boost Leads

Having a plan to increase traffic to your website is the next step after you have published it and your website is now live on the Internet. Fact: Having a website for your business is a must. Myth: You don’t need to worry about managing or editing a website after you’ve launched it. The truth is a professional business website has to be a dynamic hub. Visitors need to be regularly reminded and attracted to this online head quarters of yours in order for your business to acquire a steady flow of traffic and leads. The best way to see how your website is doing is to measure its metrics every month, and to improve and amend where needed. Learn to increase traffic for your website and build your online business:Tip 1: Creat […]

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12Sep

Ticking The Technical SEO Box

The Search Engine Optimisation (SEO) of your website is important, in this article we discuss the technical SEO aspect of a site. The good news: Most of your SEO can be done by yourself so it is cost-effective. The bad news: It’s not a once-off thing. But the best news is, that if you keep at it, your organic ranking will improve and customers who are looking for something that you sell will find you more easily. If you have the budget for an SEO specialist – go for it – because SEO can get very technical. The following tips are ideal for beginners, our Site Builder customers, or website owners that want to ensure they are covering the basics. The Three Types of SEOOn Page SEOOff-page SEOTechnical SEOWhat is Technical […]

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Upskill Your Employees As An Investment: 3 Reasons
07Jul

Upskill Your Employees As An Investment: 3 Reasons

Now, due to hybrid and remote working models employees are exposed to new challenges. To upskill your employees, especially as the future of work is adapting and evolving every day could be a valuable investment to your SME business. New technology, digitalisation and trends are changing how we do things, especially regarding the simplifying and automating of various tasks. Are they prepared enough? Investing in your employees’ soft skills (i.e. communication, critical thinking, problem-solving, cybercrime awareness, etc.), as well as hard skills (i.e. technology, software, etc.), can contribute to efficiency in the workplace and sustainable growth for your business. Upskill your employees to improve their potential:1. It […]

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Header Text - The Benefits of Inbound Marketing For Your SME
10Feb

The Benefits Of Inbound Marketing For SMEs

Digital marketing is constantly changing and adapting according to the needs and behaviours of consumers. A method of marketing that is standing the test of time is ‘inbound marketing’. Inbound marketing is the use of digital tactics that draw in selective customers, as opposed to just sending out a message to ‘the masses’ (outbound marketing). Essentially, inbound marketing aims to provide targeted individuals with interesting and/or educational content that’s relevant to them. Various types of inbound marketing include Social Media Marketing, Email Marketing, Call to Actions, Landing Pages, Whitepapers, Blogs, eBooks, videos, podcasts etc. EXAMPLE: A hair salon will use inbound marketing to share hair styling tips […]

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