The Benefits Of Inbound Marketing For SMEs
Digital marketing is constantly changing and adapting according to the needs and behaviours of consumers. A method of marketing that is standing the test of time is ‘inbound marketing’. Inbound marketing is the use of digital tactics that draw in selective customers, as opposed to just sending out a message to ‘the masses’ (outbound marketing). Essentially, inbound marketing aims to provide targeted individuals with interesting and/or educational content that’s relevant to them. Various types of inbound marketing include Social Media Marketing, Email Marketing, Call to Actions, Landing Pages, Whitepapers, Blogs, eBooks, videos, podcasts etc. EXAMPLE: A hair salon will use inbound marketing to share hair styling tips […]