Knowing how to build an email list is one of the top skills every small business owner should possess in 2026. That’s because email marketing remains one of the most cost-effective ways for South African businesses to connect directly with customers. In fact, South African retail, ecommerce and consumer goods businesses can see returns of up to R36 for every R1 spent on email marketing. If you are starting with zero subscribers, it might seem tempting to buy an email list just to get things moving into the right direction. Falling into this trap can damage your sender reputation, produce poor engagement and put you on the wrong side of South Africa’s data protection requirements. Rather, build your own list from scratch. I […]