Using email for marketing is still very much in use. Sceptical? With the floods of spam and junk mail everyone is constantly receiving, it could easily seem like a waste of effort. The Protection of Personal Information Act (POPIA) , requires companies to send emails to an ‘opted-in database’ only, which makes reaching your [...]
With the numerous collaboration platforms and popular instant messaging apps on the market, it is easy to think that email could be on its way out... However, this couldn’t be further from the truth. Email for business is still the primary communication tool as it’s global [...]
Do companies plan properly for times when resources (man, machine or material) run low? This year, it is safe to say that Lockdown regulations have literally forced every company in the world to adapt to functioning with fewer resources. As we head into the festive season, we look at how companies can better prepare for quieter periods and [...]
A website is the ‘unsung hero’ for many companies. It is always on, always ready to convert visitors into potential customers, or relay their website queries through to your sales staff post-haste. Unless of course, your website hosting isn’t up to scratch, then the chances of any of the above actually happening are slim. [...]
Having your own business can be hard but can also be very cool. You can work the hours you want and do the things you love. Contrary to popular belief not all types of businesses need investments of hundreds of thousands of Rands before they hit the ground running. Some, particularly home-based sole [...]
You’ve got a great business idea, researched the market and found that there is a demand for what you want to sell. After some additional research and lots of conversations with experts in the field, you’ve come to a decision: you are going to do it! You are going to start your own small business. Congratulations! Now the real [...]
A lot of our interaction online is often “faceless”, which could create a sense of anonymity or “distance” when we communicate with others. Irrespective of this, online etiquette always applies. In fact, as we grow more dependent on the internet for work and play, it is essential to sharpen our network/internet [...]
There are many reasons to start a business. Perhaps you’ve got a great idea... Maybe you are looking for more flexibility with your time... But most probably you would like to create true wealth, right? But there is another influencer behind business innovation: Necessity! In light of the recent COVID-19 pandemic and SA’s [...]
