Keywords in domain names have long been debated in the SEO world. Do they actually help your website rank? Should you choose a domain name that describes what your business does, or is it better to use your brand name? The short answer is ‘yes’, keywords in a domain name can still matter – but not in the way they once did. A keyword-rich domain name is no longer a shortcut to the top of Google. Search engines have become far better at understanding the quality, relevance and intent behind a website. Your domain name alone will not make a poorly SEO-optimised website rank. However, a well-chosen domain can still influence relevance, brand recall, click-through rates and how clearly visitors understand what your business offer […]