Brand building strategies play an important role in your small business’s marketing success. That’s because people are usually hesitant to buy from a business with a poor or lacking in reputation. Branding is not just about having an impressive business name, logo and website – although all of these things contribute toward it. Rather, it’s about aligning everything your company does; online and offline, in such a way that it underpins the viewpoint you want people to have about your brand. For example – what is the first thing that comes to mind when you think about these three brands below? Volvo Red Bull Apple Did you think about “Safety” for Volvo, “Enhanced Performance” for Red Bull, and “Innovation & Creativity” fo […]