TL;DR Discover four domain extensions that can help highlight your expertise, from the knowledge-led .GURU to the professional .PRO, specialist .EXPERT and personality-driven .NINJA. All four are currently on promotion until 31 December 2026. KEY TAKEAWAYS A more descriptive domain name extension can help make your domain more memorable and reinforce what your brand does. .GURU, .PRO, .EXPERT and .NINJA can all help communicate knowledge, skill or professional expertise. .GURU is a natural fit for people who teach, advise, guide or share specialist knowledge. .PRO gives your brand a polished, professional feel and works particularly well for service-based businesses and freelancers. .EXPERT puts your specialist knowledge fro […]