The .xyz is a short and catchy generic Top-Level domain name (gTLD) introduced by ICANN in 2014. In June, the domain extension celebrates its 11th anniversary and in light of this, Domains.co.za is selling this popular gTLD for only R17.99*.

With over 4.2 million registered .xyz domain names, this extension is by far the leader of all the newly launched innovative TLDs. Literally, it resembles the last three letters of the alphabet, but figuratively it can represent absolutely anything. This versatility is why it is such a popular choice in creative and tech fields.

The domain can also quite easily speak to Generation X, Y & Z (people currently aged 13 to 60). These generations make up over 60% of the world’s workforce and consumers, making them the most influential group in the world.

Some people are of the opinion that .xyz will end .com’s dominance, while others believe it could damage a company’s Search Engine Optimisation (SEO). Who’s right?

In the below sections, we explore reasons to choose the domain and share examples of companies making it work for them. We also debunk the ‘bad’ reputation associated with this edgy extension, and highlight best practices.

*Ts & Cs apply. New registrations only. Normal renewal rates apply. Promo ONLY valid until 30 June 2025.

KEY TAKEAWAYS:

• A .xyz domain name is short, catchy, and aligns with innovative, creative, and tech-focused brands.
• This domain extension is also ideal for international brands looking for an alternative to traditional extensions like .com.
• High-profile brands like Google’s Alphabet (abc.xyz), Starship, Block, Paramount, and others use .xyz, boosting its credibility and showcasing its potential.
• A .xyz resonates well with Generations X, Y, and Z, which make up over 60% of the global workforce and consumer base.
• Concerns about poor SEO are mostly myths. Search engines consider overall website quality, content, backlinks, mobile optimisation, and more – not just the domain suffix.
• Domains.co.za is offering new .xyz registrations for just R17.99* until 30 June 2025.
  *Ts & Cs apply. New registrations only. Normal renewal rates apply. Promo only valid until 30 June 2025.
• Registering a .xyz is easy via the Domains.co.za platform which offers an intuitive registration process with optional add-ons.

Top 5 Reasons to Choose a .XYZ Domain

Registering a new domain is very exciting. And these days we are certainly spoiled for choice when it comes to suitable domain extensions. Gone are the days that it’s a .com or .co.za, etc.

If you are on the fence about whether a .xyz is the way to go, here are the top benefits to help you make up your mind:

1. It’s modern & memorable

The internet is always evolving and .xyz complements this freshness. This short and catchy gTLD is a great way to bring a personal blog, tech company, creative agency, Web3 or other innovative venture to life online.

It will also help your website appear forward-thinking and courageous and will make it easier for potential customers to recall the address.

2. It’s flexible

Due to it not representing any country or any specific industrial sector, the .xyz domain offers creative freedom for absolutely any company, in any industry, in any part of the world. From startups to side hustles, it can adapt to you and your brand, and not the other way around.

3. Many high-profile businesses have the domain

Google’s parent company Alphabet registered abc.xyz which made waves in the industry. This domain name is incredibly clever, short and memorable. Various other companies have since done the same which have helped to build credibility for the new gTLD .XYZ.

4. It offers global appeal

Normally, for SEO purposes, businesses will register a country-specific TLD to help boost visibility in local searches. If you have a global brand, what can you register? Before, .com was the only TLD that really signalled this global appeal but now there’s .xyz. A .xyz can help you break borders and position your brand as ready for the current, and a future, global audience.

5. It’s on promotion

For the month of June 2025, Domains.co.za will be selling new registrations of .xyz domains for only R17.99*. If you needed more convincing perhaps this was it. Get this very unique and short domain name today.

12 Examples of Companies Using a .XYZ

With anything new and different, the world needs trendsetters to lead the way. It’s the same in the domain and hosting industry, which is way we need to see other leading brands getting it right first.

Since 2014, plenty of big names are putting .xyz to work. Here’s how they’re making it shine:

1. Alphabet – Google’s parent company uses abc.xyz to reflect their A-to-Z approach to innovation. It’s bold, unexpected, and right on brand.

2. Starship Technologies – The autonomous delivery robot company Starship, registered starship.xyz, a future-facing domain for a seriously futuristic company.

3. Block – block.xyz – Block (formerly Square), a blockchain and fintech company chose block.xyz for its Web3 projects. It’s fresh, flexible, and radiates innovation.

4. Paramount – Paramount, a global media and entertainment giant uses paramount.xyz with its main domain for digital campaigns and fresh initiatives. This multi-domain approach showcases the important role of domains in the greater digital strategy.

5. Taiko – This Ethereum scaling project went with taiko.xyz, which is perfect for Web3.

6. Roundtable – Roundtable.xyz, a virtual discussion platform is all about connection, conversation, and fresh thinking. The domain reflects their modern approach to dialogue.

7. Otherside – The metaverse meets .xyz in otherside.xyz, a project from the creators of Bored Ape Yacht Club. This is a super smart way to boost their digital identity.

8. Affinity Collective – Creative, collaborative, and innovative – affinity.xyz says it all for a digital agency pushing creative boundaries.

9. Titles® – Storytelling is reimagined with titles.xyz‘s short, snappy, and spot-on domain. This content brand uses the domain to show that they will be doing things differently.

10. Sort – Sort is a digital tool built to bring clarity to chaos and its sort.xyz domain feels tidy, efficient, and modern, which is an fabulous fit for the brand.

11. Beem – beem.xyz – Beem is a real-time, interactive video platform. With beem.xyz, the venture shows its domain can be just as dynamic.

12. Curious – curious.xyz – Curious by name and nature. curious.xyz is the perfect pick for a brand about discovery, learning, and exploring new ideas.

From tech to media to blockchain these brands prove that .xyz isn’t just another domain. It’s a smart, creative choice.

.XYZ SEO Best Practices

Rumour has it that .xyz emails and websites are automatically flagged as spam, and should you choose this domain for your venture, you’ll battle with the Search Engine Optimisation (SEO) of your website. This is thought to be due the affordable price of the domain, which may have encouraged scammers to select it.

Maybe they do and maybe they don’t, but any search engine worth using doesn’t flag a website as good or bad purely based on its domain extension. Multiple factors influence this.

Therefore, whatever extension you use, it is always a good idea to look at the following criteria to boost SEO:

Tip 1: Include a keyword in your domain

Search engines love clarity. Including a relevant keyword in your .xyz domain gives both Google and your audience an instant idea of what your site’s about. Something explanatory like techtools.xyz or greenhomes.xyz. If it is clear and relevant it will also be good for SEO.

Tip 2: Choose a short domain name

Less is more. A short, punchy domain name is easier to remember and easier to share. Bonus points if it’s catchy too. Consider using Domains.co.za’s AI Domain Name Generator to help you come up with short, relevant names with or without keywords. This tool offer options that are available to register, plus you can register your desired name right there and then, making it a 3-in-1 solution.

Tip 3: Create excellent high-quality content

No number of clever domains or SEO hacks can beat good content. Write for humans first, optimise for search engines second. Regularly publish useful, original content and reap the rewards.

Tip 4: Build credible backlinks

When other reputable sites link to you, search engines see your site as trustworthy. It’s like digital word-of-mouth. Focus on partnerships, guest posts, or content worth sharing to build your backlink profile organically.

Tip 5: Optimise your website for mobile

More than half of all web traffic happens on mobile. If your site looks weird on a phone, that’s a red flag for both users and Google. Make sure your .xyz site is responsive, fast, and scroll-friendly on all screen sizes.

Tip 6: Prioritise technical SEO (site structure and speed)

Great design means nothing if your website’s pages take forever to load. Clean up your code, compress your images, and keep your site’s structure intuitive. Choose a reputable hosting provider and sign up for the best web hosting plan for your specific needs.

Google rewards speed, and so do your visitors.

Tip 7: Install an SSL Certificate

An SSL Certificate adds the little padlock icon in browsers and ensures your site uses https. It’s a trust signal for online visitors, and a ranking signal for Google. Securing your .xyz site is non-negotiable to building trust and credibility for your website.

How To Register A .XYZ With Domains.co.za

Have you made the smart decision to register a .xyz? Excellent. Now, let’s walk you through the simple process of how to register a domain name.

Step 1: Search & register your ideal domain name

Whether you are using our AI Domain Tool or the search bar to look at available domain options – owning the domain is super simple. Just click “Add to Cart”.

Tip: Don’t hesitate to register your desired name with other TLD extensions too as this can help you protect your brand down the line. You can leave these domains parked or point them to your original website.

Step 2: Check out

• Click on the blue “Configure” button to confirm your order. During this step you can enable Whois Privacy for any domain you are purchasing and also add hosting if needed.
• If you’re happy click the green “Proceed to Cart” button.
• Review your purchase one last time and then click on “Check Out”

Step 3: Login or create a new account

Existing customers can log in now. If you don’t have an account, create one by completing the contact information.

Step 4: Pay

After the above step you’ll be taken to our safe and secure payment gateway page to complete the purchase.

It’s that easy.

Ready to get a .xyz for only R17.99*? Register now.

*Ts & Cs apply. New registrations only. Normal renewal rates apply. Promo only valid until 30 June 2025.

FAQS

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