How To Create A Landing Page That Converts
Create a landing page that can help welcome potential customers to your website with the goal to actively convert them. While social media, Pay Per Click Ads, and a killer SEO (Search Engine Optimisation) strategy could send good volumes of traffic to your site, a landing page can inspire visitors to act. Scenario: You see an ad online that interests you. You click the Call To Action (CTA) button and you’re taken to the company’s home page. Now what? Sure, you are free to browse around but seeing as it is probably your first encounter with the site, you might feel overwhelmed by all the information displayed. It’s like being in a store and looking for something specific. It just helps if someone guides you to where you need […]